Straight from the Lab | February 2024
We're thrilled to announce the launch of our brand-new monthly newsletter, "Straight from the Lab."
What's in it for you?
"Straight from the Lab" is a direct line to the latest and greatest in outdoor industry ecommerce (B2B and DTC) trends, events, news, and forecasts. We believe that by providing you with content based on insights we see and hear from brands everyday, you can stay ahead of the curve and make informed decisions for your business. Let's get started!
W E B I N A R
Transforming content production: Stories from industry leaders
On February 29, 2024, join a live webinar to discover how creative operations leaders for some of the world’s leading brands and retailers harness Creative Force to streamline production, enhance collaboration, and drive efficiency at scale inside their content studios. Save a seat now!
Hosted by Creative Force
Recommended by LinkedIn
N E W S
Key updates for Amazon sellers on document and image requirements
As of January 29th, 2024, Amazon has stopped sellers from uploading or editing certain unsupported document types on product detail pages. 2D/3D CAD files, application guides, brochures, and spec sheets are just a few of the documents affected. To see the full list of image/doc types that are included as well as the impact for what's currently uploaded and how things will work moving forward, click below. Read article
News from Content Status
E D U C A T I O N
How to run a conversion funnel analysis to increase sales
The conversion stage at the bottom of your funnel is critical. At this point, prospects are close to making a purchase but haven’t yet confirmed it. They might be reconsidering the value or confused about a specific feature. Addressing these concerns through conversion funnel optimization can significantly impact your bottom line. Here's what you need to know
Article from Shopify
I N D U S T R Y T R E N D S
AI isn’t going anywhere: How retailers plan to deploy the tech in 2024
A wide-lens look at the state of AI adoption in retail. Note the section where the use of generative AI to create bespoke images and creative content that will power campaigns, drive personalization, and boost commerce is talked about! Read now
Trend Report from Retail TouchPoints
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