🎙️ See that Michael, Tim, & Val have to say about the Marketing Analytics Summit: https://lnkd.in/ghGyw7x6 The Analytics Power Hour podcast draws inspiration from late-night conference discussions at events like Marketing Analytics Summit. For 9 years, this bi-weekly show has delved into analytics topics with lively discussions and insights from hosts, guests, and a digital drink in hand.
Marketing Analytics Summit
Marketing Services
The Conference for Digital Analytics Trailblazers
About us
Where digital analytics trailblazers and marketing professionals master marketing data to create an impact! - Sharing marketing analytics wisdom since 2002 - Accelerator of 20,000 careers - Launchpad of 100 start-ups - Origin of the Digital Analytics Association - Home to 1,500 speakers - 85 conferences in 20 cities around the World
- Website
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https://marketinganalyticssummit.com/
External link for Marketing Analytics Summit
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Phoenix
Updates
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Marketing Analytics Summit is hosting Marketing Analytics Summit London 24 October 2024. Hope to see you there...
Join the Marketing Analytics Summit in London on 24-25 October 2024! Boost your skills, connect with pros, and level up your #datadriven marketing. Don’t miss out! #MASConf #marketing #analytics #analyst
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Join the Marketing Analytics Summit in London on 24-25 October 2024! Boost your skills, connect with pros, and level up your #datadriven marketing. Don’t miss out! #MASConf #marketing #analytics #analyst
This content isn’t available here
Access this content and more in the LinkedIn app
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👉 Last Chance to Secure Ticket: https://ow.ly/GOzZ50RZYvM The countdown is ticking away, and your chance to join the exhilarating Marketing Analytics Summit is slipping by! For two decades, MAS has been the go-to hub for cutting-edge trends and real-world applications in marketing analytics, and MAS 2024 is shaping up to be the most epic one yet! Get ready to level up your skills, forge invaluable connections, and dive headfirst into the heart of the data revolution. It's not just another conference – it's a journey into the future of marketing analytics, brimming with opportunities to network, learn, and grow. #MASConf #marketing #analytics #analyst
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For lots of companies, the full customer experience includes Buy Online/Pick-up In Store (BOPIS), Curbside Pickup, and Ship To Home (STH). Understanding that full experience gets complicated since connecting web analytics and Point of Sale (POS) systems typically require a custom solution. Ciara Adkins has worked through this scenario at both The Home Depot and WillowTree, and gets very tactical about it by walking through data collection, transformation, and integration ups and downs. https://ow.ly/HlaE50RZYkm #MASConf #POSIntegration #CustomerExperience
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What’s scarier than creepy, drooling zombies in a horror movie? Creepy, drooling zombies in your data presentation audience! For analytics and marketing practitioners everywhere, the struggle with presenting insights to bored, confused, and zombified stakeholders and clients is anything but fiction. At the heart of this struggle is a simple yet dastardly villain: not knowing the mechanics for telling engaging and motivating data stories. Lea Pica illuminates the elements that make Hollywood so compelling and how they can kickstart your otherwise dry presentations. With her signature blend of practical, neuroscience-based principles and irreverent “tough love”, Lea will equip you with a fresh data storytelling script that will have your stakeholders finally understanding your insights and shouting “Action!” by the end. https://ow.ly/uEPO50RZYbI #MASConf #DataStorytelling #EffectiveCommunication
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Multi-touch attribution was the gift that kept on promising and never quite delivering. Meanwhile, the MMM workhorse has been getting better and better. It’s now down to understanding what kinds of questions it can answer and which it cannot. With his deep background in digital analytics and data science, Jim Gianoglio turned his attention to Marketing Mix Modeling, Experimentation, and Econometrics. You will gain a clear perspective of what MMM is and how it works, the data required, and a double handful of resources for getting started with adding this tried and true analytical approach to your skill set. https://ow.ly/TuEq50RTSXi #MASConf #MultiTouchAttribution #DigitalAnalytics
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Trustworthy data is crucial for marketing. One-time validation isn't enough. Kate Marxkors discusses creating a long-term data reliability strategy, involving key components, tools for monitoring, and collaboration across divisions to ensure lasting data quality. https://ow.ly/2mwc50RRokq #MASConf #MarketingStrategy #DataMonitoring
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Abbas Arslan, with 18 years at Coca-Cola, shares how AI fuels creative advertising, keeping the company relevant to teens and offering tips to accelerate your AI journey. https://ow.ly/y01j50RJGEL #MASConf #PracticalAI #Keynote
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Emma Warrillow offers insights on building a strong Next Best Action (NBA) model: analytical approaches, success strategies, real-life examples, and implementation pitfalls. https://ow.ly/VSo350RstRa #MASConf #Analytics #NBA