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Snap for Business
Technology, Information and Media
Santa Monica , CA 47,134 followers
The latest product updates, announcements, and insights empowering you to achieve your business goals on Snapchat.
About us
With Snapchat, you can reach a unique audience, grow your business, and drive the results that matter most to you. Get started now: snapchat.com/business We share the latest news, advertising tips, and best practices so you can find success on Snapchat. Here are some of the topics we cover: 👻 Snapchat Ads tutorials 💻 Viewing and editing advertising campaigns 🤔 Assessing ad performance using Snapchat Ads Manager 📱 Latest innovations in augmented reality advertising technology 📈 Advertiser success stories ‼️ And so much more Whether you’re just getting started with Snapchat for your business or are looking to learn about our advanced advertising tools, we’re here to help! Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- Website
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http://snapchat.com/business
External link for Snap for Business
- Industry
- Technology, Information and Media
- Company size
- 1,001-5,000 employees
- Headquarters
- Santa Monica , CA
- Founded
- 2011
- Specialties
- Snapchat, Snapchat for Business, Advertising, Digital Marketing, Marketing, Snapchat Ads, Augmented Reality, AR, AR Shopping, Virtual Shopping, and Software as a Service
Updates
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Excited to announce our first-to-market partnership with VideoAmp to provide our partners with reach planning and measurement tools across video and AR! This partnership will provide advertisers with more visibility and transparency into our unique audience, and help them understand how their campaign drives incremental reach to TV buys. Read more in Ad Age here: https://lnkd.in/emBbGvMs
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Sunny days, cider, and Snapchat. What more could you ask for? The HEINEKEN Company recently worked with us to combine Snap Ads, Commercials, and AR Lenses for a campaign that drove awareness of Strongbow among 18-34 year olds. The results are in, and the campaign was a success! Check out the case study here to learn more: https://lnkd.in/epxPEVNB
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We're working with AppsFlyer to make it easier for advertisers to measure campaign performance in privacy safe ways. Take a deep dive below to learn more! https://lnkd.in/dsHy4yFr
Winning in the privacy era with AppsFlyer and Snap Inc.👻🛡 The evolving #privacy landscape means that advertisers often struggle to get a complete view of their marketing campaign performance and results, leading to reduced revenue and rising media costs. This changes with AppsFlyer and Snap's Advanced SRN measurement solution. Advanced SRN measurement represents a decisive step in assembling the disconnected measurement puzzle, ensuring advertisers have the clarity they need without compromising the privacy that users deserve. Dive deep into how it works and read about the massive impact it had on top brands like inDrive and Ladbrokes.be / Entain: https://lnkd.in/dsHy4yFr
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NEW: Snapchat campaigns delivered an 84% lift in tune-in! 📺 Our research with Samba TV found that Snapchat can help streamers and networks drive audiences to watch TV shows and movies. Find out more in our blog post: https://lnkd.in/eXYQ7cs8
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#UAE Snapchatters say that #Snapchat is their favorite app for sharing their most meaningful moments when celebrating. Curious to learn more about the #GCC Audience? Find out on #Snap! Learn more here: https://lnkd.in/dTjuzAc2
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We're thrilled to welcome Sprinklr as our first partner to help brands manage their Public Profiles on Snapchat. This partnership will make it easier for brands to be part of the Snapchat community and reach our valuable global audience of over 800 million. We look forward to seeing their success!
The most crucial step brands can take to optimize their Snapchat content is managing it in one, unified platform 💪 Today, we announced Sprinklr is the first Snap for Business partner that helps brands manage all organic and paid Snapchat content in one place. Post Snapchat Stories, publish Spotlight Content, and promote this organic content with ads all in Sprinklr, saving time and reducing costs. #UnifiedCXM
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Did you catch us at Cannes Lions International Festival of Creativity last week? Take a look at our Stories from the ground for a peek into what we had snappening. 👻 🏖️
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Experience #HouseoftheDragon like never before. Check out our exciting new Lens for Season 2 on Snapchat: https://lnkd.in/eY6pGirw
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🚨 Our new brand safety solution with Integral Ad Science is LIVE! 🚨 Starting today, advertisers can get transparency to validate content adjacency with trusted third-party analysis, aligned to the GARM Framework. Our testing with IAS found that 99% of our Spotlight and Creator content was brand safe across all beta advertisers relative to the GARM floor! Learn more here: https://lnkd.in/gt4XVm4A
Snap, IAS Brand Safety & Suitability Measurement Solution Now Available | Snapchat for Business
forbusiness.snapchat.com