Ray-Ban's owner EssilorLuxottica announced it acquired Supreme for $1.5 billion, just a few years after VF Corporation paid $2.1 billion for the streetwear brand.
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Ray-Ban's owner EssilorLuxottica announced it acquired Supreme for $1.5 billion, just a few years after VF Corporation paid $2.1 billion for the streetwear brand.
What founders decide to do with stagnant zombie brands is proving to be the defining issue of the DTC space in 2024.
After reports that Amazon plans to launch a discount store akin to the likes of Temu and Shein on its website, third-party sellers on Amazon said the move threatens to erode their market share.
Spanish fast-fashion retailer Mango is rapidly opening stores across the U.S. in a bid to make the country one of its top three markets.
Khaadi, a fashion brand that began in Pakistan especially known for women's clothing, is expanding into North America for the first time.
A little over a decade ago, energy drink brand Celsius was being delisted from many of its retail partners. Now, it's become one of the hottest beverage companies on the market. CEO John Fieldly spoke about the brand's growth.
Too Good To Go's latest partner is Whole Foods Market, which is now selling surplus prepared foods and baked goods on the app.
It’s a strange time to be operating a consumer brand. Shoppers are more selective about what they spend and brands are struggling with how to interpret signs of conflicting consumer behavior. While many brands were recentlyswimming in cash, VC funding has now dried up and high interest rates make vehicles like debt less palatable. In this series, Modern Retail looks at the scrappy ways companies are continuing to build their brands and wow shoppers in this strange new operating environment
Shoppers in the U.S. spent more than $14 billion online during Amazon’s 48-hour sales bonanza known as Prime Day, up 11% from a year ago. Here’s a breakdown of how Prime Day went.
Value-conscious shoppers helped drive up Prime Day sales by nearly 12% during the first seven hours of the event compared to the same period a year ago.
Katherine Ryan, vice president, brand marketing, Bitly From trending resale programs at top brands like Lululemon and REI that make sustainable shopping more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide emissions, demand for sustainable shopping experiences and transparency is at an all-time high. Consumers have more access to information than ever, and […]
The third installment of Modern Retail’s 2024 CMO Strategies series examines current investment into display advertising, as well as the business strategies and challenges that have developed for these online banner ads.
Around a quarter of e-commerce brands say 26% to 50% of their marketing budget goes to direct mail, according to direct mail marketing firm Lob.
Softer fabrics, mix-and-match patterns and a more streamlined store layout: Vera Bradley’s CEO and CMO sit down with Modern Retail to unpack the brand’s exhaustive refresh, an effort of 18 months of research and reshuffling.
So far, 2024 retail spending is up 2.3% year-over-year despite persistent concerns around inflation.
Once used as a metric of success during buyer meetings, brands say retailers no longer focus on digital sales and instead want to see on-shelf performances.
Renee Doerre, senior director of strategy and enablement, Roundel Creating impactful e-commerce strategies begins and ends with the consumer experience. From websites to apps to in-store experiences and third-party platforms, shoppers can connect with brands at many touchpoints. Consumers want a convenient and personalized shopping experience and advertisers must create lasting ways to capture and […]
