So, what's new?
We've made it easier for all roles to access the data gathered in RUMvision. Introducing our new dashboard "audiences", product owners and SEO specialists now get a clear overview of the relevant data they need. For developers and pagespeed specialists, the "technical" dashboard lets you deep-dive, compare and analyze even easier and faster than before!
Introducing new features
💯 User experience score
🥇 First user experience score
😀 Visitor footprint
🗺️ Visitor geography
📅 Advanced competitor tracking
(First) User Experience score
We are excited to announce the introduction of two new scores in RUMvision's audience dashboard - UX (user experience) and FUX (first user experience). These scores provide real-time insights into the Core Web Vitals experiences of your website visitors, making it easy to track and oversee their performance.
Why the first user experience matters
The first user experience in site speed differs from subsequent visits due to the need for the user's browser to download all necessary resources for the first time, resulting in a potentially longer load time. This makes monitoring the first user experience separately from subsequent visits crucial, particularly for eCommerce websites where the first-page load can make or break a sale.
Optimizing FUX for improved engagement and conversion
By identifying and addressing issues that impact the first user experience, you know where to improve overall user satisfaction and engagement, which can lead to increased conversions and revenue. Monitoring FUX provides invaluable insights that enable data-driven decisions to optimize the site's performance, resulting in a better user experience for all visitors.
Visitor footprint
With our real user monitoring solution, you can now get valuable insights into your audience's behavior and experience. Our latest update includes user-friendly graphs to help non-technical stakeholders track this data and determine your target audience.
- How much ad traffic do you have?
- Do you have mainly unique visitors?
- What is the average internet speed of your users?
- On which device memory are the majority of your users accessing your website?
Why does ad traffic matter for my pagespeed?
The amount of traffic from external sources such as Google Ads and Meta Ads can deteriorate Core Web Vitals, mainly through a lower TTFB that, in turn, impacts the LCP and FCP.
How much worse is the experience of a unique visitor?
You have a unique visitor (where nothing has been cached yet), a follow-up visit (successive), and returning visitors. Websites with many returning visitors or websites that share a lot of information on the website (many successive visits) have the advantage that these pageviews are already cached and therefore have better results on the core web vitals.
Should I know the internet speed of my users?
Yes, what is the average internet speed of your users? If you know how fast this is you can make certain choices and get away with a higher-resolution image as a hero banner, for example. If you have most visitors on slow Internet then a hero with text is a better choice.
Device memory impacting Core Web Vitals
We also measure the average device memory. As a rule, we see higher INP and FID with low device memory. The higher the device's memory, the better the performance. We see challenges in countries with lower spending patterns.
Visitor geography
When you know where your target audience comes from you also know what the average device speed there is and internet speed. You can also use geography to determine if it is necessary to optimize for a particular country.
Knowing where your visitors are coming from also makes it easier to prioritize pagespeed and core web vitals optimizations. Logically, you want your key countries to have a good experience first. After this, you could weigh whether the 5% of your visitors coming from Australia, for example, also needs optimization.
Competitor tracking
Where previously you could only see your competitor's current Core Web Vitals, nowadays we can also track historical data. So check if your competitors are failing the Core Web Vitals.
- See if your competitors are doing pagespeed optimizations;
- And whether you need to step it up a notch to stay faster than your competition.
Want to check your competitors without having to register for RUMvision? Check our free Core Web Vitals history checker.
Technical changes
In addition to the visual tweaks that make the platform more beautiful, there may be more tech tweaks. These ensure that everything functions quickly, properly, and clearly. Here below are the adjustments made that you as a non-developer will understand.
Metrics pagination
Instead of loading all or only a limited amount of results in the metrics table, you will now be able to navigate through all results by using the pagination we introduced. Especially when you use regular expressions and thus have hundreds or maybe even thousands of URLs, it is useful to see everything in order (from many pageviews to a few pageviews).
Snippet changelog
The settings of our snippet are becoming more elaborate so that things can easily be excluded or not. Therefore, a user of RUMvision can also go along with this change and see via the changelog whether a colleague has deliberately disabled a feature.
No more second date picker
more input elements also involve more user actions. And in general, we noticed challenges around this second date picker. Which was introduced to allow users to compare current UX outcomes with previous data.
So removed the second date picker. But only if you haven't enabled advanced mode in your profile settings. Instead, we will automatically pick the same timespan as your selected date range, with an end date just before your chosen start date.
Test your URL rules
Easily test your configured URL regex or CSS selectors. A convenient solution for technical users (such as developers or SEO specialists) to test their rules while clicking around at their site.
Breadcrumbs on top of your page
A breadcrumb can be quite useful when navigating through many tabs in RUM vision. To make your work faster, we have introduced a breadcrumb. Not a fan of it? Change it in your profile settings.
Centered page
For those users with ultra wide monitors or a preference for a narrower view of the dashboards, we now have the option to center it in the middle of the page.
Even faster dashboards
We knew our dashboards were already super fast, but as a team obsessed with pagespeed and performance, we felt we needed to make the most of this. So just like our users, we want to achieve our goals while remaining the fastest when it comes to dashboarding!
- Faster loading of timelines
- Competitors
- Histograms
- World map view
- And dashboarding in general 🚀.
Our biggest major update yet
Since going live, this is our first major update. Over the past few months, we have learned a lot from you and hope to continue to do so. So if you have an idea for a new feature or suggestions about the visualization of certain data, please let us know and we'll see if we include it in the next update.
We hope that we have created a more complete tool with this update so that you can involve other people from your organization in RUMvision and fuel the performance culture. Want to experience the new dashboards and all our other features for yourself? Then you can use our free trial.
