The Ninth Edition State of Marketing Report
Discover the trends on AI, data, and personalization with insights from nearly 5,000 marketers worldwide. Learn how marketers are:
- Building a unified data strategy
- Delivering personalization at scale
- Driving loyalty and account-based engagement
- Investing in and implementing AI
Explore key insights below.
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A sneak peek into the State of Marketing report:
Marketers pursue AI ambitions with some difficulties.
Generative and predictive AI become marketing mainstays.
Marketers are embracing AI to predict, create, and integrate at scale.
Real-time data encounters speed bumps.
Over half of marketers have real-time data at their disposal. The problem? They need technical assistance to activate it.
More Resources
Marketing Cloud Overview
See how top brands activate data and AI with Salesforce to grow customer relationships.
Salesforce Data Cloud
Centralizing data is just the first step, but it’s not enough. Learn what marketers can do with Data Cloud.
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