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Google killed third-party cookies: What's next?
The end of third-party cookies has been on the horizon for years. For marketers, this termination means finding new strategies and alternatives to third-party data.
News
Salesforce to release autonomous AI customer service agents
Salesforce's next generation of customer service chatbots will use sharpened AI tools -- and, in theory, wits -- to choose their own adventure among Flows and actions.
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10 types of contact centers explained
Contact centers are the front line of communication between the enterprise and customers. But no two facilities are alike, so it's best to know which type fits business goals.
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Why does data privacy matter in marketing?
Marketers frequently use customer data for their strategies. They must properly secure that information, so they comply with privacy laws and customers trust the business.
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Marketing & Sales Manage
Google killed third-party cookies: What's next?
The end of third-party cookies has been on the horizon for years. For marketers, this termination means finding new strategies and alternatives to third-party data.
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E-Commerce News
SAP Emarsys launches Product Finder AI shopping tool
SAP Emarsys moves deeper into generative AI with Product Finder, a product recommendation tool that promises to improve e-commerce and marketing message relevancy.
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Customer Service & Contact Center News
Salesforce to release autonomous AI customer service agents
Salesforce's next generation of customer service chatbots will use sharpened AI tools -- and, in theory, wits -- to choose their own adventure among Flows and actions.
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Customer Experience Management Evaluate
How AI can improve customer loyalty
AI plays a central role in customer loyalty. Yet, organizations can have a greater ROI if they focus their AI strategies more on improving CX and less on cutting costs.
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Customer Data Management Get Started
Why does data privacy matter in marketing?
Marketers frequently use customer data for their strategies. They must properly secure that information, so they comply with privacy laws and customers trust the business.
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CRM Tools & Strategy News
RingCentral pushes AI deeper into sales tech, integrates Teams
Among other new features, RingCentral pushes its RingSense conversational intelligence deeper into the sales market with new integrations, where it meets a crowd of tech competitors.
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Evaluate
6 generative AI tools to consider for marketing and sales
Generative AI tools can write marketing content, score leads and personalize sales emails. Explore six generative AI tools for marketing and sales, such as Jasper and Flick.
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5 key contact center AI features and their benefits
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How AI can improve customer loyalty
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7 reasons why mobile apps are important for your business
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Problem Solve
5 benefits and examples of phygital customer experience
Modern customers expect brands to blend physical and digital channels for seamless CX -- often called phygital experiences. In turn, it helps businesses learn more about customers.
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How to create an omnichannel marketing strategy
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How to find the customer journey moments of truth
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6 challenges of omnichannel marketing
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Manage
Google killed third-party cookies: What's next?
The end of third-party cookies has been on the horizon for years. For marketers, this termination means finding new strategies and alternatives to third-party data.
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10 types of contact centers explained
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Top 10 customer data privacy best practices
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Customer retention vs. acquisition: What's the difference?
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Customer Experience Basics
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What is an outbound call?
An outbound call is one initiated by a contact center agent to prospective customers and focuses on sales, lead generation, telemarketing and fundraising.
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What is lead-to-revenue management (L2RM)?
Lead-to-revenue management (L2RM) is a set of sales and marketing methods focusing on generating revenue throughout the customer life cycle.
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What is relationship marketing?
Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.
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The evolution of chatbots and generative AI
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The history and evolution of CRM
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News
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Customer service and contact center
Salesforce to release autonomous AI customer service agents
Salesforce's next generation of customer service chatbots will use sharpened AI tools -- and, in theory, wits -- to choose their own adventure among Flows and actions.
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Customer service and contact center
AWS' Amazon Q adds Connect contact center integration
Amazon Connect, AWS' contact center platform, takes aim at solving the customer service agent's biggest problem: app switching during customer calls.
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Marketing and sales
Gong adds GenAI conversational intelligence for sales insights
Generative AI tools in Gong's Smart Trackers provide deeper analysis into sales reps' communications with customers.