Apple may debut its generative AI venture at this year's Worldwide Developers Conference (WWDC) next week, with sources indicating cooperation with OpenAI to improve Siri.
New features and improvements powered by Apple's geHnerative AI models are due this year. However, it is also considering external collaborations for sophisticated AI. According to sources, John Giannandrea and Craig Federighi met with OpenAI CEO Sam Altman.
A TechCrunch report cited Bloomberg's info on the planned revelations at the upcoming WWDC 2024 event on Monday at 10 a.m. PT. Apple's general AI effort, "Apple Intelligence," retains the AI initials for its huge language model efforts.
Apple Intelligence will be an opt-in beta, like post-WWDC developer OS upgrades. It is expected to be available on new iPhones, iPads, and Macs, with limited compatibility for older devices such as the iPhone 15 Pro and those with the M1 processor or higher. The standard iPhone 15 may not support the new system.
According to the report, part of Apple's AI upgrade is improving Safari page summaries and notification summaries. Siri's 2024 upgrades include voice-controlled picture editing. Apple's AI strategy prioritizes usability above showy features to make its operating system more accessible.
Moreover, despite hardware limits, the system will use local and cloud-based processes, depending on job complexity.
Apple to Catch Up in The AI Race
Apple has accelerated its generative AI development. Some staff shifted to AI after the tech giant discontinued its long-running electric car project in February.
Since OpenAI's late 2022 rise in generative AI, the tech sector has focused on generative AI since OpenAI's late 2022 rise. Nvidia, Microsoft, Google, and Amazon are incorporating AI into their core services, changing the industry. As Apple tries to catch up with the AI race, investors and customers eagerly await.
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Apple CEO Tim Cook has hinted at "big plans" for the event, breaking with traditional silence regarding future goods. The keynote by Cook normally covers iOS, iPadOS, WatchOS, and MacOS releases during WWDC. AI will be the focus this year.
Wall Street wants to know how Apple can utilize AI to compete with Android and justify its chip development with over 1 billion iPhones, according to CNBC. Nvidia and Microsoft have witnessed significant stock gains owing to their AI tactics, whereas Apple's stock has only grown 9% over the past year.
A Crucial Moment for Apple
Wedbush analyst Dan Ives sees this 2024 WWDC as a "crucial" one for Apple. He pointed out that what is missing in Apple's "growth puzzle" is its AI strategy.
D.A. Davidson analyst Gil Luria said that tech experts and fans expect the most Apple to unveil at the WWDC 2024 is its "long-term generative AI strategy" for its devices. "Generative AI might reach billions of consumer gadgets, transforming Apple's industry."
Executives, including software head Craig Federighi, will discuss AI's practical uses, integration into Apple's operating system, and local vs. cloud-based AI processing. Apple will also address privacy issues, a prominent marketing theme.
Apple's WWDC24 is expected to be the iPhone maker's moment to unveil its AI goals and show its dedication to staying competitive in the digital sector. A Wall Street Journal report stated that Siri co-founder Dag Kittlaus sees this year as critical for Apple's digital assistant Siri as the tech giant wants to add intelligent AI technologies to the iPhone. "I absolutely see a renaissance coming," he said.
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