Meet Bellabeat's Ivy: a Smart-bracelet For Women

Wearable technology is not a new phenomenon in the world as millions of people around the globe use fitness trackers, smartwatches, and so on. In fact, it has become a billion-dollar business unto itself and is only on track to expand as time goes on. Part of this expansion is the creation of sub-niches within the wearable technology sector and the increased focus on specific demographics.
by Ernest Hamilton
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