Tinder Users At SXSW Fall For 'Ex Machina's' Ava, But Here's What She Really Is Tinder users in Austin, Texas, who were attending the South-by-Southwest (SXSW) festival were duped by the profile of an attractive-looking woman called Ava. This was a marketing ploy for the promo of the sci-fi movie 'Ex Machina.' by Anu Passary
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