Ann-Kathrin Joos

Forbes 30 Under 30 | Founder and CEO of Standard Beauty & CosmetiChem

Johannesburg Metropolitan Area Contact Info
267 connections

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About

Always been thinking outside the box and been inspired by a higher cause.

Along the way I'm looking forward to connect with other leaders and forward-thinkers to cooperate and expand our influence.

Activity

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Experience

  • Cosmeti-Chem Graphic

    Founder and CEO

    Cosmeti-Chem

    - Present 1 year 2 months

    South Africa

  • Standard. beauty Graphic

    Founder and CEO

    Standard. beauty

    - Present 4 years 2 months

    South Africa

    Founded during the pandemic, in June 2020 due to the lack of affordable skincare brands made in South Africa. Within 6 months, standard beauty became takealot's #6 most sold skincare brand and our online store ranks in the top 1% of traffic according to shopify.

  • Co-Founder

    Melanin Skin Food

    - 1 year 8 months

    South Africa

    Visionary and organizational Leader for Melanin Skin Food, the uprising South African skin care brand. Unfortunately the company had to close down.

  • tocario Graphic

    Business Development

    tocario

    - 1 year 1 month

    Stuttgart Area, Germany

    Responsibilities and tasks include:

    - Help planning and executing all digital marketing:
    -E-Mail/Newsletter Marketing
    -Content creation for social media, company's blog and display advertising campaigns
    -Measure and report performance of all digital marketing campaigns
    -Collaborating with internal teams to maximize user experience
    -Assisting with planning and implementation of company's external presence, negotiating with vendors and…

    Responsibilities and tasks include:

    - Help planning and executing all digital marketing:
    -E-Mail/Newsletter Marketing
    -Content creation for social media, company's blog and display advertising campaigns
    -Measure and report performance of all digital marketing campaigns
    -Collaborating with internal teams to maximize user experience
    -Assisting with planning and implementation of company's external presence, negotiating with vendors and suppliers (Trade Shows, Events)
    -Customer acquisition
    -Plan and execute initiatives to reach the target audience through appropriate channels

  • Research Now Graphic

    B2B-Marketing D-A-CH+Benelux Region (Internship)

    Research Now

    - 7 months

    London, United Kingdom

    Responsibilities included:
    *Following company KPI's and developing creative marketing pieces
    *Ensuring all marketing activities/results are tracked and ROI is measured, based on analysis of current and past performance
    *E-Mail Marketing/Newsletters and Social Media activities
    *General Marketing campaign ideas, preparing presentations for liaising with Sales and Marketing Teams
    *Competitor analysis
    *Arranging companies events, trade shows and client-events
    *Making of…

    Responsibilities included:
    *Following company KPI's and developing creative marketing pieces
    *Ensuring all marketing activities/results are tracked and ROI is measured, based on analysis of current and past performance
    *E-Mail Marketing/Newsletters and Social Media activities
    *General Marketing campaign ideas, preparing presentations for liaising with Sales and Marketing Teams
    *Competitor analysis
    *Arranging companies events, trade shows and client-events
    *Making of brochures and distribution

  • Swinburne University of Technology Graphic

    Study Abroad

    Swinburne University of Technology

    - 8 months

    Melbourne, Australia

    Exchange semester abroad in Melbourne in one of the world's most established universities. Subjects included:
    *Fundamentals of Marketing
    *Management Accounting for Planning and Control
    *Financial Management.

  • Marketing Experience

    Landscapes by the shore

    - 2 months

    Melburne

    This internship gave me insights into the very basics of business: from advertising business, personal customer contact, quotes, planning and logistics to book keeping and labor-work.
    Mainly focused on marketing strategies.

    I worked completely independent for this small company and achieved measurable ROI.

  • Ralph Lauren Graphic

    Sales Assistant

    Ralph Lauren

    - 6 months

    Germany

    My responsibilities included to assist guests and handle complaints, working at the register, assist with daily accounts, making sales according to corporate guidelines.

  • Stay Abroad

    Dubai

    - 4 months

    Dubai, United Arab Emirates

    After graduading from high-school, I always wanted to go abroad and experience a different culture

  • Berghof Group Graphic

    Office Help

    Berghof Group

    - 7 months

    Germany

    As a side job besides high school, I assisted the Sales Manager with the daily office routine and book keeping

Education

  • Albstadt-Sigmaringen University Graphic

    Albstadt-Sigmaringen University

    Bachelor of Business Administration (B.B.A.) Business Administration and Management, General 1,9

    -

  • Swinburne University of Technology Graphic

    Swinburne University of Technology

    Bachelor of Business Administration (BBA) Business Administration and Management, General 1,7

    -

    I am doing one semester abroad/ exchange at Swinburne University, to gain more international experience.

  • Friedrich Schiller High-School, Germany

    A levels Regular/General High School/Secondary Diploma Program

    -

Licenses & Certifications

Languages

  • English

    Full professional proficiency

  • German

    Native or bilingual proficiency

  • French

    Elementary proficiency

  • Spanish

    Elementary proficiency

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