Casey Newton shines a light on the increasingly common social media scam that primarily targets teen boys in his most recent Platformer newsletter:

But when a terrifying scam comes along that has led to at least 20 confirmed deaths in the past two years, a whole stack of investigations can’t seem to get a conversation going. [...] Perhaps the surgeon general, instead of his new ham-fisted campaign against every risk that social media presents, could warn parents about this one.