LifeLock vs. Allstate Identity Protection 2024

Best first-year pricing

4.9

AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.

Editorial Rating

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On LifeLock's website

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Identity Protection

LifeLock

Up to 52% off first year when paid annually

• Top-rated identity theft protection service
• Provides up to $3 million in coverage
• Multiple monitoring features including dark web, home title, and social media monitoring

Best for families

4.5

AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.

Editorial Rating

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On Allstate Identity Theft Protection's website

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Identity Protection

Allstate Identity Theft Protection

• Has family plans for you and up to 10 family members
• Provides identity, credit, financial, dark web, and social media monitoring
• Only works with TransUnion, not Experian or Equifax, on the Essentials and Premier plans

When comparing Norton LifeLock and Allstate Identity Protection, we found that Allstate was the better option, especially for large households, since its family plans can cover up to 10 people.

The best identity theft protection services can help protect you from identity theft and recover your identity if you’ve fallen victim to identity thieves. Beyond the minor differences between LifeLock and Allstate, both protection services monitor your Social Security number (SSN), credit, and other personal information. They also provide identity restoration services and insurance that can help you recoup some of your identity theft losses.

Let’s compare LifeLock and Allstate Identity Protection to see which solution may be the best for you and your family.

LifeLock vs. Allstate Identity Protection review at a glance

Allstate Identity Protection and LifeLock both offer a variety of features and alerts to help you keep your identity safe. Both companies have multiple plans to select from, allowing you to pick the plan that works best for your needs.

We were impressed by LifeLock’s pricing for the first year, which can save you anywhere from 37% to 51% if you opt for an annual plan. And if you’re looking for a solution that will cover multiple family members, Allstate’s identity theft protection offers plans that include up to 10 family members.

• LifeLock: Best first-year pricing
• Allstate Identity Protection: Best for families

LifeLock vs. Allstate Identity Protection compared

Price	$7.50–$38.99/mo for first yr	$9.99–$36.00/mo
Identity theft insurance	Up to $3 million	Up to $2 million
Credit monitoring
3-bureau credit reports
Credit score
Identity recovery
Dark web alerts
Social media account alerts
Learn more	Get LifeLock Read LifeLock Review	Get Allstate Identity Protection Read Allstate Identity Protection Review

LifeLock pros and cons

Allstate Identity Protection pros and cons

Which identity theft protection service is the better value?

In terms of raw value, Allstate wins thanks to the extra features of its Blue plan, which includes a VPN, password manager, ad blocker, and more.

		Our Pick
Paid annually	$7.50–$38.99/mo for first yr	$9.07-$32.08
Paid monthly	$11.99–$79.99/mo	$9.99–$36.00/mo
Best value plan	LifeLock Ultimate Plus for $7.50/mo (billed annually) for first year	Allstate Blue for $29.95/mo
Identity theft insurance	Up to $3 million	Up to $2 million
Learn more	Get LifeLock Read LifeLock Review	Get Allstate Identity Protection Read Allstate Identity Protection Review

LifeLock plans

LifeLock offers three tiers of plans, which can cover one adult, two adults, or two adults plus five kids. It also provides some substantial discounts if you opt to pay annually instead of a monthly plan.

• Standard: LifeLock’s Standard plan offers simple tools to help you protect your identity. You gain access to Social Security number alerts, one-bureau credit monitoring, and $1 million in insurance coverage for lawyers and experts. LifeLock also offers $25,000 in stolen funds reimbursement and $25,000 in personal expense compensation.
• Advantage: The Advantage plan comes with everything in the Standard plan, plus identity lock for credit files and payday loans, phone takeover monitoring, alerts on crimes in your name, and buy now pay later alerts. You’ll also receive up to $100,000 in stolen funds reimbursement and in personal expense reimbursement, along with up to $1 million for lawyers and experts.
• Ultimate Plus: The Ultimate Plus plan gives you access to all of LifeLock’s monitoring tools, including social media monitoring, home title monitoring, and access to credit monitoring for all three credit bureaus. Insurance coverage increases to $1 million for lawyers and experts, $1 million for stolen funds reimbursement, and $1 million for personal expense reimbursements.

LifeLock provides a 60-day money-back guarantee, so you can try the service for about two months to determine if it’s right for you.

Allstate Identity Protection plans

Allstate Identity Protection offers three tiers of plans. Each of the three plans offered is available for an individual or for a family. An Allstate family plan covers the primary user plus 10 additional members.

• Essentials: The Essential plan offers the basics needed to protect your identity, including identity monitoring, one credit bureau monitoring, and up to $1 million in expense coverage if your identity is stolen. The Essentials plan also will reimburse users up to $50,000 for stolen funds from a theft event.
• Premier: The Premier plan builds off the Essentials plan, including $1 million in expense coverage. The Premier plan will reimburse up to $500,000 for stolen funds. The Premier plan also gives you access to your credit report and credit score for one credit bureau.
• Blue: Allstate’s Blue plan includes even more benefits than the Premier and Essentials plans. You’ll gain access to credit monitoring with all three bureaus. You also gain access to $1 million in stolen funds reimbursement and $1 million in 401K/HSA reimbursement too.

Allstate Identity Protection offers a 30-day free trial, but you’ll have to provide your credit card information to sign up. Just make sure you cancel the trial before the 30 days if you decide to go with another solution.

Which identity theft protection service has the better monitoring and alerts?

Though both services provide all the essential features we've come to expect from these products, Allstate goes a step beyond "expected" thanks to its Blue plan that's packed full of additional features.

Feature		Our Pick
Credit monitoring
Financial activity alerts
3-bureau credit reports	Yes — Experian, Equifax, Transunion	Yes — Experian, Equifax, Transunion
Credit score
FICO score
Credit lock and freeze
Identity recovery
Dark web alerts
Social media account alerts
Social Security number monitoring
Home title monitoring
Address change alerts
Learn more	Get LifeLock Read LifeLock Review	Get Allstate Identity Protection Read Allstate Identity Protection Review

Both LifeLock and Allstate Identity Protection offer a similar set of features to help protect your identity. Allstate and LifeLock are pretty much the same if you compare Allstate’s Premier plan to LifeLock’s Ultimate Plus plan.

However, Allstate Blue plan offers quite a few additional features for cybersecurity and family digital safety. As far as cybersecurity tools, Allstate offers a virtual private network (VPN), password manager, antivirus protection, and more. The family digital safety features are essentially parental controls, which include website blocking and filtering, screen-time management, location tracking, and content monitoring and alerts.

One feature that we found interesting was Allstate’s Digital Footprint tool, which gives you insights on personal information found online. The Digital Footprint tool is Allstate’s way of showing all the data breaches that may have revealed your information. You can also send a request directly from the Digital Footprint section for your data to be removed.

This makes it simple and easy to request that your data be removed from that platform. Allstate will send an email on your behalf asking that they delete any information that pertains to your email address.

Which is safer, LifeLock or Allstate Identity Protection?

Both options are backed by trusted brands that have a good track record of keeping your information safe.

Two-factor authentication
Multi-factor authentication
Collects data
Shares data with third parties
Learn more	Get LifeLock Read LifeLock Review	Get Allstate Identity Protection Read Allstate Identity Protection Review

When looking for tools to protect your identity, it’s important to understand how that solution will use your information. To understand what data a company collects and how it plans to use it, you can evaluate its privacy policy.

We looked through both LifeLock and Allstate’s privacy policies, and while they do collect information and share it in some instances, they’ve both taken a responsible approach to it. Both companies only share personal information as it relates to the services that you’ve signed up for. From our research, both companies are collecting only the necessary data, and they’re using it to help perform the identity theft monitoring services they provide.

Allstate and LifeLock both offer two-factor authentication (2FA) to help you keep your account safe. With both services, you’ll need to turn on 2FA for the added layer of security since it’s not on automatically.

LifeLock’s verification methods include authenticator apps, security keys, and your phone number. Allstate’s verification methods include security tokens or one-time verification codes sent to your phone.

Which service has the better compatibility and customer support?

While both services offer 24/7 customer support, Allstate's online guides were easier to navigate than LifeLock.

Platform		Our Pick
Windows
macOS
Android
iOS
24/7 customer support
Customer support options	Live chat, phone, online guides, support forums	Contact form, phone, online guides
Learn more	Get LifeLock Read LifeLock Review	Get Allstate Identity Protection Read Allstate Identity Protection Review

LifeLock offers 24/7 chat and phone support, while Allstate Identity Protection offers only 24/7 phone support. Either way, both solutions are accessible around the clock in some fashion.

We were impressed with Allstate’s help center, which gives you access to FAQs, user guides, and articles on protecting your identity. The user guides are also well organized, which made it easy to find the right information we needed.

LifeLock also offers a blog section with helpful information about identity theft and how to protect yourself. However, LifeLock’s blog section wasn’t as easy to navigate and it wasn’t focused on its product offering and how to get the most out of it, like Allstate.

FAQs

LifeLock vs. Allstate Identity Protection: Which is better?

From our perspective, Allstate Identity Protection is the better choice — especially the Blue plan for families.

We like that Allstate provides additional tools to help keep your information safe, like a VPN and antivirus, which can help with all types of cyberthreats. Allstate also offers coverage for up to 10 additional family members, giving you peace of mind that everyone in your household is also protected.

That said, Norton LifeLock is still one of the top-rated services available, so you wouldn't go wrong if you chose it over Allstate either.

While the cost of identity theft protection may seem high, the insurance coverage that you receive as part of the plan can help offset some of that cost and make ID theft protection worth it for you and your family.

Top alternatives

LifeLock and Allstate Identity Protection aren’t the only identity theft solutions on the market. There are several other options if you’re looking for the best identity theft protection services. Check out a few alternatives:

Service
Individual monthly price	Starts at $14.95/mo	Starts at $9.00/mo (billed annually)	Starts at $14.99/mo
Family monthly price	Starts at $29.95/mo	Starts at $25.00/mo (billed annually)	-
ID theft insurance	Up to $3 million	Up to $1 million per adult	Up to $2 million
Credit monitoring
3-bureau credit reports
Details	Get IDShield Read Our IDShield Review	Get Aura Read Our Aura Review	Get Omniwatch Read Our Omniwatch Review

4.9

AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.

Editorial Rating

Learn More

On LifeLock's website

Identity Protection

LifeLock

Up to 52% off first year when paid annually

• Top-rated identity theft protection service
• Provides up to $3 million in coverage
• Multiple monitoring features including dark web, home title, and social media monitoring

Author Details

Andrew Adams

About the Author

Andrew Strom Adams is a freelance writer focused on online privacy and digital security. He writes on various topics to help individuals protect themselves on the internet. Andrew has worked in legal marketing, technology, and startups. He has more than 12 years of experience in marketing and communications. He holds an M.B.A. from Westminster College and a B.A. in journalism from Oklahoma Baptist University. When he’s not writing, he’s playing with his two kids or watching reality TV.