Particular Audience

💫 Particular Audience was named on the #Leading100 List, and ranked in the top 25 for eCommerce-specific solutions which is an amazing achievement Was an honor to be in NYC last week to collect our award on behalf of the company. The Leading 100 List, curated by The Lead, honors the top 100 companies that are revolutionizing the fashion, retail, and technology sectors. PA's cutting-edge advancements in retail technology, particularly in AI-driven hyper-personalization, have secured its position as one of the industry's leading players. Excited to continue the mission 🚀 #leading100 #search #personalization #retailmedia

Congratulations to The Leading 100! You are building the tools that retailers need to succeed. You are what's next, you are solving the needs retailers have, you are the innovators, you are the business builders. We were thrilled to honor each of The Leading 100 List Honorees at The Lead Summit! Adhithi Aji; Chris Ingolia; Vlad Malanin; Anabel Maldonado; Max Bennett; Konrad Wieczorek; Kareem Agha; Sonia Nigam; Yulia Derdemezis; Madeline Parra; Drew Marconi; Ari Blech; Aviad Raz; Lance Goler; John Szendiuch; Clay S.; Grace Nicklas; Sylvan Guo; Fran Quilty; Fran Brzyski; Shelley Wang; Stephen Strauss; Sadee Gamhewa; Akhilesh Srivastava; Adam Kirilichin; Marisa Trichter; Lisa-Marie Assenza; Jean-Maxime Larouche; Tali H Bezalel; Leslie Blaydes; Marc Walkin; Scott Hirsch; Obele (Brown-West) Hinsley; Katie Keyser; Matt Smolin; Leigh Sevin; Casey Drake; Darrin Johnson; Teymour Golsorkhi; Matt Butler On to 2025! The Leading 100 List nominations are open! https://lnkd.in/eYiMEk7t And save the date for The Lead Summit 2025, May 28-29th, in NYC. We’re coming back in a big way! #TheLeadSummit #DTC #Brands #NYC

Langton McCombe spent last week in 🇺🇸 The Big Apple! 🍎 on behalf of PA, meeting with American eCommerce Leaders from Walmart, Diageo, Michael Kors and Shiseido A jam packed agenda run by London & Partners' Grow London, as part of the Mayor of London's trade mission. Thanks to all involved in what was an excellent few days. Retail Media and AI were central themes for the future of digital retail, while developments in search and discovery technology is enabling retailers to finally get the basics right. #RetailMedia #AI #Search #eCommerce

London 💗 New York City Checking in from the final day of the Grow London Global RetailTech trade mission to NYC. ✨ We brought 15 incredible RetailTech companies along to meet with investors, major brands, and key players in the New York ecosystem – to aid their expansion into the region. Our final day kicked off with a trip to meet with the amazing team at Michael Kors as our Grow London Global companies demonstrated their innovation. Huge thanks to Ann Marie Ippoliti! 🤝 Next stop: Views with our partners at CLA (CliftonLarsonAllen) for a roundtable lunch. Big thanks to Kirthi Mani, CPA and Nicola Bain for sharing the insights 🎇 📝 Our delegates then met with Chad Shuford from Silicon Foundry, as we talked collaboration with corporates and enterprises. Thank you Chad! The final stop on our trade mission saw us meet with the fantastic Vivian Chang and Chialin Yu, as our London companies learnt more about the future of RetailTech, and some top tips for talking with VCs and corporates. & that’s a wrap! Until next time, NYC! 🗽 Meet the RetailTech Grow London Global companies: 🌟 AdSapiens 🌟 Compare Ethics 🌟 DAIVID 🦩 🌟 Emperia 🌟 illuma 🌟 HYPERVSN 🌟 Nibble 🌟 Particular Audience 🌟 PlatformE 🌟 Red Ant 🌟 StoryStream 🌟 Talent Village 🌟 Threedium 🌟 Vaultik 🌟 WeArisma Does your London scaleup want to join Grow London Global? Applications are now open for Cohort 5. Register your interest today 👉 https://bit.ly/4cVpbNf

Retail Media Benchmarks A cheat sheet on how to grow the average Retail Media business **Hint: there's plenty of upside on-site** EMARKETER & Andrew Lipsman estimate that through 2027, ~70% of net new growth will come from on-site On-site gets double the ROAS, and is much higher margin too Rules-based complexity precludes many brands from adopting Retail Media Smaller websites (<36m visits) tend not to warrant as much advertiser time and attention Across global Retail Media, advertiser adoption is probably half baked, representing +60% upside through technology and operational improvement alone i.e. self-service will not scale until ease of use, and time to results is improved Outside of FMCG, search alone offers a comparatively smaller advertising opportunity Data from Particular Audience shows that in the most extreme cases, manual keyword approaches can make up less than 10% of Retail Media ad spend for slower moving consumer goods (!!) With PA's AI/ML deciding optimal timing and placement of sponsored products for the remaining 90% >>> demonstrating headroom an order of magnitude (10x) greater for similar retailers ONLY running manual keyword ad formats today So how do you: 1. Increase ad opportunities 2. Increase customer engagement 3. Increase advertiser adoption Slide right! #RetailMedia #Automation #AdTech #Ecommerce #AI

+158% outperformance vs Skai's market benchmark ✨

👋 👋 Hello... Day 2 recap from NYC 🗽 Awesome morning chatting with some of the world's top luxury brands from the heart of the City! On from that... shout out to Oliver Chen, CFA, Tom Nass, CFA - incredibly insightful discussions on the rapidly changing retail landscape... reaffirmed the increasingly intricate relationship that needs to exist between personalization, retail media and AI/ML technology. 👏 🎯 Key Takeaways from that session: > Assess the media network opportunity > Capture incremental revenue through third-party selling > Optimize cashflow with AI Wrapped up the day with an amazing dinner at Freemans - Thank you London & Partners, their partners and friends! Check out my fellow delegates below; ⭐️ AdSapiens | DAIVID 🦩 | Emperia | illuma | HYPERVSN | Nibble | Particular Audience | PlatformE | Red Ant | StoryStream | Talent Village | Threedium | Vaultik | WeArisma ⭐️

What an insightful day we have had on the retail tech trade mission today in NYC. Elizabeth Harrow and Trevor Sumner gave a great NYC ecosystem overview, highlighting the following points: * Network in NYC…there’s no city like it * Amazing accelerators in NYC * NYC is busy and vibrant, more opportunity and it’s so easy to get around * Use multiple inroads to get to the person you want to meet We then had a great session with Daniel Glazer and his top tips for US Expansion and Fundraising which you can find here: https://lnkd.in/eQ5YArya On the topic of fundraising we had a phenomenal panel with Zehra Naqvi Sapna Shah and Sam Wils top highlights: * Americanize yourself and pitch deck * Know your competition and explain what makes your business fundamentally different * Show the urgency To end our day we had the amazing pleasure of meeting with Jeffrey Barth Sumeet Shah and Carlos Serra Gave us all some amazing advice on how to approach and work with corporates which was super valuable. My one main key takeaway of the day is… Statistics are key, use them, refer to them, and lead with them.   🌟 AdSapiens 🌟Compare Ethics 🌟DAIVID 🦩 🌟Emperia 🌟illuma 🌟HYPERVSN 🌟Nibble 🌟Particular Audience 🌟PlatformE 🌟Red Ant 🌟StoryStream 🌟Talent Village 🌟Threedium 🌟Vaultik 🌟WeArisma Diana Londoño Rose Wangen-Jones Vanessa Romer Stephen Feline let’s keep doing this Grow London

Summer celebrations ⛅🎉 It’s another month of huge wins for our Grow London Global companies, from game-changing partnerships to successful funding rounds. It’s not just the England team winning at football this month, but our London scaleups too - with My Emissions and Stadion both changing the game in June 💪 See just a selection of our companies’ wins this month, featuring Particular Audience, Slip & InRange 🙌 Can we help your scaleup to celebrate too? Applications are now open for Cohort 5 of Grow London Global, so if your London-based tech company wants access to our trade missions, events, trade managers and more, then register your interest today 👉 https://bit.ly/3XXteUO

Day 2 of our retail tech tour across NYC… A wonderful morning meeting with some key luxury brands across NYC. Very interesting in how they engage and want to work with innovative scale ups. Meeting with Oliver Chen, CFA was a highlight as he gave a phenomenal overview on the future of retail and was super honest… * Speed- supply and demand * AI - optimization wins * Machine learning Impact * Loyalty is not dead! Shout out to Tom Nass, CFA for all your help and expertise. We ended our day with a fabulous dinner in true NYC style with some fantastic stakeholders and friends of London & Partners a huge thank you to Dina Fierro Sallie Jian, Giovanni L. Safi Keshvargar Chialin Yu Some great networking and musical chairs I think everyone had a productive and delicious dinner. A key takeaway for the day: Speed, accuracy, agility and efficiency is key to scaling your business. 🌟 AdSapiens 🌟Compare Ethics 🌟DAIVID 🦩 🌟Emperia 🌟illuma 🌟HYPERVSN 🌟Nibble 🌟Particular Audience 🌟PlatformE 🌟Red Ant 🌟StoryStream 🌟Talent Village 🌟Threedium 🌟Vaultik 🌟WeArisma We are here to help at London & Partners Diana Londoño Vanessa Romer Rose Wangen-Jones Stephen Feline Ciana Hamlett Penny Harwood Grow London