Online Brand Manager, Kérastase

 

As an Online Brand Manager, you will contribute directly to the brand’s growth. Reporting into the Brand Director, you will plan/execute all digital marketing activities for Kérastase, elevating the brand’s overall awareness.

About The Job

• Building and executing the brand online strategy to meet consumer expectations and drive commercial opportunities
• Constructing content and marketing activation plans for e-retailers & pure players with the objective to influence retailers and gain synergies between brand digital activities, content strategy and e-retailer strategies 
• Ensuring consumer trends, insights, path to purchase and behaviours (online and offline) are integrated into decision making
• Monitoring the state of market, consumers and competitors by reviewing e-business market information on mergers, acquisitions, launches, trends and through regular e-store visits and assessments
• Tracking trends and acting on insights to optimise e-retail SEO and brand SEM 
• Collaborating with brand team members to facilitate the conversion of KPI’s, delivering clear objectives (digital and data collection based) and providing insights to help with decision making and improve user experience
• Collecting, analysing and interpreting information derived from all data sources to generate insights, track ROI and make constructive strategic decisions and recommendations to management
• Strategize the media investment of the brand : which platforms, budget split, perfect execution, reporting
  
  

About You

• You have previous experience within an ecommerce/digital brand manager role within a similar environment
• You will have high level of attention to detail and accuracy, with excellent communication skills
• You will be able to work within budgets and tight deadlines 
• You will have great analytical skills to provide accurate and on point reporting 
• You will be adaptable to a fast paced environment with a readiness to learn 
• You will be able to demonstrate initiative, great interpersonal skills, work well in a team
  
  

About The Perks

• Life insurance and Income Protection 
• On-site gym / Health & Well-being programs
• Corporate discounts available 
• Much more…
  
  

About L’oréal Australia & New Zealand 

 The L'Oréal Groupe in Australia & New Zealand has a portfolio of 31 complementary brands, and a common purpose - to create the beauty that moves the world. Our goal is to offer every person the best of beauty in terms of quality, efficacy and responsibility to satisfy all beauty needs. We understand that everything we do can have a meaningful impact and we strive to remove barriers, support flexibility and championing inclusivity. We acknowledge the Traditional Custodians of the lands where we work.