Social Media Marketing Manager

About Us:

We are the electrical and beauty brand creating good hair days, every day for people all around the world. We have revolutionised hair styling since 2001 and have cemented ourselves as a global leader, renowned for our innovative products and cutting edge-designs. ghd has styled international catwalks and are the preferred product of top stylists, supermodels, and celebrities. At ghd Hair we set the trends, we do not follow them.

About the opportunity:

Reporting to the Head of Marketing and looking after a team of 3, the Marketing Manager – Social & Content is responsible for leading ghd’s unique tone of voice and cascading this throughout our social channels to increase brand awareness, audience engagement and ROI. This role is also responsible for overseeing the creation and execution of the ANZ influencer strategy and organisation of internal and external events.

Key responsibilities;

• Research, planning and creation of ghd ANZ’s overall social strategy to increase brand awareness, engagement and drive conversion across platforms including Instagram, TikTok & YouTube
• Effectively manage all owned & earned social campaigns, from planning, creation of content and monitoring execution, ensuring KPI’s are set and reported on during and post campaign
• Work closely with Head of Marketing and Brand Marketing Manager to ensure execution of brand, seasonal and new product campaigns are cohesive across channels and meeting key objectives
• Oversee the influencer strategy and its execution ensuring partnerships are in line with brand objectives
• Responsible for social budget including boosting, content creation and influencer activation to ensure ROI
• Analysing external marketplace, industry trends and customer & competitor conversations, keeping a finger on the pulse of current and future trends to act proactively and provide feedback to the business on findings and recommendations

About you:

• You are a social media EXPERT with 4+ years in a similar role developing and executing strategy
• Possess a deep understanding of all social platforms with proven results in increasing traffic, awareness, follower growth and engagement
• Understanding of the full marketing mix and the role social plays within own, earned, and paid strategies
• You have strong analytical and reporting skills with the ability to collate and analyse data from multiple sources and provide clear actionable insights
• 2+ years team management experience with a hands-on approach and can-do attitude
• Passion for the hair and beauty industry and enjoyment in a fast paced and diverse role

Why Apply:

• Work with a globally renowned brand
• Hybrid work environment (60/40 split)
• Generous discounts on ghd products + other corporate partner discounts & benefits
• Additional paid days off for your birthday / wellness day / volunteering day / study days
• Up to 12 weeks ghd paid parental leave
• Work within a tightknit, passionate, creative and performance driven team!

Have a good day, every day with ghd.

We’re passionate about creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do!