BrandSpark®

📣Attention Marketing Professionals! We invite you to participate in the 6th annual BrandSpark® x ACA Marketers Survey. This survey is a valuable opportunity to share how brands in Canada are navigating current challenges. It will only take about 10 minutes of your time. As a token of appreciation, participants will be entered into a draw to win a $250 prize and will receive an in-depth report of the survey results this fall. Rest assured, all responses are kept anonymous and reported in aggregate. Take the survey 👉 https://lnkd.in/ggNQWWVd Your insights are crucial in shaping the future of marketing in Canada. Thank you for participating! Philip Scrutton – Judy Davey – Patrick Hotte – Esther Benzie – Davina Wong Moya Brown – Michele Beaulieu – Tracey Cooke – Laura Cutsey – Rob Daintree – D'Arcy Finley – Jennifer Lo – Andrew Oosterhuis – Angela Sarino – Jennifer Seiler #Marketing #Survey #BrandSpark #ACA -------------------------------------------------------------- 📣 Avis aux professionnels du marketing ! Nous vous invitons à participer au 6e sondage annuel @BrandSpark x ACA. Cette enquête est une excellente occasion de partager comment les marques au Canada affrontent les défis actuels. Elle ne prendra que 10 minutes de votre temps. En guise de remerciement, les participants seront inscrits à un tirage au sort pour une chance de gagner un prix de 250 $ et recevront un rapport détaillé des résultats cet automne. Soyez assuré que toutes les réponses sont anonymes et présentées en agrégé. Accédez au sondage 👉 https://lnkd.in/gHDgh4fb Vos opinions sont essentielles pour façonner l’avenir du marketing au Canada. Merci de votre participation !

Get to know our amazing team and their unique personalities and strengths with our new Employee Spotlight series! It is the people that make BrandSpark a great place to work and a place where meaningful and impactful insights thrive! First up, we have our VP Shopper Insights, Philip Scrutton. To some he is the GOAT of Canadian Shopper Trends, to others their very own personal Google!  Q: What do you do here at BrandSpark? A: As VP Shopper Insights, my research & insight team works with consumer brands that want to increase sales via in-store and online retail partners. Our work includes breaking down consumer decisions at retail, quantifying innovation opportunities, testing packaging designs, and tracking brand equity for retailers and product brands. I also oversee the major annual studies behind leading awards programs Best New Product Awards and BrandSpark® Most Trusted Awards, which have led to our expertise in product innovation and the drivers of trust. Q: What was your favourite award winning product? A: The best thing about conducting the research for Best New Product Awards is discovering which products exceeded consumer expectations each year. The winners are often products I wouldn't have tried without that consumer endorsement, yet many make it into my family's routine. Two 2024 winners I have at home now are the new Schneiders Sliced Meats, specifically the Summer Sausage, which tastes great, and Aveeno Calm + Restore Skin Therapy Balm, which is amazing value and soothes irritation, just as consumers told us. Stay tuned to learn more about the incredible individuals who make BrandSpark shine! #EmployeeSpotlight #BrandSparkFamily

Headaches, upset stomachs, and fever—with so many occasions to select an OTC product, there is ample opportunity to make the wrong choice. To help consumers make the best decisions about which OTC medications they should use, Newsweek and BrandSpark® have partnered for the second annual list of the Most Trusted by Pharmacists Awards honoring OTC brands in America. 🔗 https://lnkd.in/gKnijsyV #BestOTCMedications #BestOTCBrands #WhatToGetAtThePharmacy 

🍔☀ The BrandSpark team kicked off the summer season with our annual company-wide BBQ! Each year, we come together to enjoy delicious food, discuss industry trends, celebrate company successes, and share some laughs in person!

Shopper Army is proud to be one of Walmart.ca’s recommended Ratings & Reviews Suppliers. ➡️ Let us help you hit your review targets and ACE your Walmart Scorecards! #RatingsandReviews #ShopperArmy #WalmartReviewSupplier

A must watch for anyone looking to understand this passion driven category with our very own Mike Bone !

Tune in to geekspeak Commerce's upcoming episode of Point of Purchase, featuring our very own BrandSpark Vice President, Mike Bone! Click here to RSVP: https://lnkd.in/guquMBxx

As a speaker on the “Wisdom Panel” at the 27th Annual Global Forum on Strategic Transformations, Leadership and Learning, BrandSpark’s Founder and President Robert Levy spoke in Berlin about learnings from his experience over 23 years with the growth and development of BrandSpark International Inc. and Best New Product Awards Inc.   Thank you to the Global Forum, ESCP Business School, and Bertelsmann, a leading diversified German media and services company, for hosting. It was a pleasure to have the opportunity to engage with such an inspiring international community! #GlobalForum #StrategicTransformation #Leadership #TeamBrandSpark

We are thrilled to share that our very own Robert Levy and Patricia Levy attended the 27th Global Forum on Leadership in Berlin, Germany, as invited delegates. This conference is a global community dedicated to action learning, and we are especially proud to announce that Patricia received a prestigious and well-deserved award for her pioneering work in the Outside In component of Action Learning. Her dedication, even before joining BrandSpark full-time, continues to inspire us all. Congratulations, Patricia! #GlobalForum #Leadership #ActionLearning #TeamBrandSpark

Are you attending the FutureProof conference on May 9th? Register below!