Motion (Creative Analytics)

This Nike soccer ad is genius. "Everyone wants a pair" Some of your best ads? They come from speed + creativity. You need to sprint from idea to execution. Here's the context of this Nike ad campaign 👇 It's the Copa America final match: One player grabs another's ankle. Most people just saw a foul. Nike saw opportunity. 📌 Reminder for you marketers: 1. Great ideas can come from anywhere. 2. Act fast. Moment marketing waits for no one. 3. Keep it simple. The best ideas need least explanation. And just do it. (Couldn't help myself...) 😎

What makes your audience's thumbs stop scrolling? 🛑👍 You first need to understand what makes them tick. You can run a simple slider exercise like this. And rate each of your personas on it. 1. Style: Professional vs. Personal The suit-and-tie approach isn't always the winner. Sometimes, a casual, behind-the-scenes vibe resonates more. Test both! Pro tip: Try A/B testing a polished product shot against a candid "day in the life" style image. 2. Editing: Quick Cuts vs. Long Shots In the age of TikTok, quick cuts reign supreme. But don't discount the power of a well-executed long shot. Remember: Your editing should match your message. A complex product? Maybe that long shot is your friend. 3. Focus: Entertaining vs. Educational The eternal struggle. Do we make 'em laugh or make 'em think? Here's the secret: The best ads do both. Entertain first, educate second. 4. Effects & Overlays: Clean vs. Crowded Less is often more, but sometimes a little razzle-dazzle catches the eye. Key question: Do your effects enhance the message or distract from it? The real magic? 🪄 Understanding YOUR specific audience. What works for a Gen Z fashion brand won't necessarily work for a B2B SaaS product. That's why testing is crucial. So keep sliding. Keep testing. That's what it's all about. Now slide into our DMs. For some extra Creative Strategy resources. Got you 😘

🔔DING🔔DING🔔DING🔔 Meta Ads Practitioners & Operators, welcome to the main event! In one corner: Andrew Faris (Founder of AJF Growth) — a DTC legend with wins for brands like The North Face and Melin. His methodology? Evergreen campaigns with bid caps. In the other corner: Jess Bachman (Creative Strategy Director at FireTeam) — a performance marketing maestro for brands like FabFitFun and Mixtiles. His strategy? Diverse testing playbook. Two opinions. Two methodologies. One epic showdown. 🔗 Join us live or get the recording!  https://lnkd.in/gfDn_WWG

Happy Monday. We’re not sleepy. You're sleepy. Mood: this McDonalds ad -- from 🥱💤 → 👀 Such a clever format. Says sooo much with so little. Your best creative doesn't need a ton of text. It needs to connect with your audience. Pick one specific emotion to target. And make sure you bring it out. The best ads do this over and over. Just with different emotional triggers. P.S. If LinkedIn was real life: “I'm excited to announce I’m tired…” Can we normalize this please? Here for it. -- 👋 Follow Motion (Creative Analytics) for more winning ads Awake now? ♻️ Repost to share!

"You -- (cough) -- look good" Make sure good news sounds like good news -- Ricola lozenges. Such a great ad format. Why? Authentic. Choppy. Says a lot. The best copy feels like a real conversation. Find ways to bring in: - Bracketed words - Sound effects - Feelings The best ads don't take themselves too seriously. Just like this call to action of ours. 👋 P.S. You should (cough) like and ♻️ repost this. Brb, about to get my yodel on. ** Clears throat ** RICOOOLAAAAAAAA

Another week, another new hire Motion (Creative Analytics) 🔥 Welcome to the team Lindsay Short! Lindsay is an incredible designer and illustrator whose bold use of colour and abstraction will elevate all of our Motion content. From our website to our events, social posts, email newsletters -- Lindsay is already taking our brand to the next level. 👋 P.S. We're hiring for Account Executives! Check out our careers page for deets

The best hooks aren't visual. They're audio first. Stop designing ads. Start composing em' 🎙✨ Here's why sound-first ads need to be in your 2024 playbook: 1. They stop the scroll A catchy audio hook grabs attention faster than visuals alone. 2. They boost retention Custom sounds keep viewers engaged throughout your ad. 3. They drive results Sound-first ads can double hook rates and slash CPAs by up to 50%. So how do you create killer sound-first ads? → Start with the audio, not the visuals → Create custom audio hooks (hire a sound engineer if needed) → Add perfectly-timed sound effects throughout → Partner with musical artists or use trending sounds (carefully!) Remember: Your ad isn't just competing with other ads. It's competing with EVERYTHING in the feed. Sound is your secret weapon to cut through the noise. Just don't be the brand doing /pew pew lasers ✨ P.S. Remember those PowerPoint sounds?? THE WORST. NEVER AGAIN. 🛑 ✋ Join the creative testing showdown July 16th: https://lnkd.in/gfDn_WWG

You can't rush the creative process. You need lots of "nothing" first. You see that spike? ☝️ That's where creative magic happens. But notice the "nothing" on either side? That's the space. The breathing room. The "cooking." AKA The mental space your creatives need. But do you know DOES speed up the process? 👀 Creative Strategy: Which brings your Data <> Creative together. P.S. Just remember this warning: Data should be your "have you thought of this?" person. Not your "yes" person. Creative strategy is all about finding harmony between data and creative. It's a delicate dance, not a forced march. These "nothing" periods aren't wasted time. They're how you bring harmony to your Data + Creative. Give your creatives (and your data) room to breathe. You might be surprised at what emerges. ✌️✨ Join us July 16 for a creative testing showdown: https://lnkd.in/gfDn_WWG

DTC or D2C? Let's settle this debate. And THIS even bigger rivalry 👇 (Their X thread blew up) So naturally.. We're hosting an epic UFC style event for you. Faris vs Bachman ** 🔔 ding ding 🔔 ** The Creative Testing Showdown Live in the DTC Octagon on July 16th 🟦 In the blue corner: Andrew Faris, Founder of AJF Growth The evergreen champion, with a decade of DTC dominance 🟥 In the red corner: Jess Bachman, Co-Founder of FireTeam The creative maverick, known for his game-changing strategies Both are going head-to-head on a HOT topic: How should you *really* be testing your ad creative? Join us live to witness this clash of DTC titans. We tried to get UFC to sponsor... But they said "Ad nerds? Pass." "Also. How did you get this number..." SO YOUR BACKUP SPONSOR IS HERE AKA Motion (Creative Analytics) Go get your ringside seat now! (I'd put the link here but LinkedIn gets mad) SOOO go check out our website on the events page. Promise you it's worth your 5 seconds. Now go. Sign up. 🤜🤛 Join us July 16th: https://lnkd.in/gfDn_WWG

🧠 Creative brain for no reason: "Oh look at the time. It's anxiety o'clock." The hardest part about being a creative? You have hours that feel 10/10 🚀 And hours that feel 0/10 😔 That cycle? It repeats. Basically every day. Forever ♻️. In a world of critics. Be kind. Creative is your # 1 growth driver today. Send some love to your creative team. It literally costs you $0. But can make their day. 💙 ✌️