At the starting line of regulated cannabis, some LPs launched multiple brands at the same time, “placing bets before you really knew what the makeup of this brand-new industry is going to shape up to be." Read more about what our VP of Brand Maria Guest has to say about brand loyalty in the cannabis industry, and what Pure Sunfarms did to stand apart and get ahead.
The cover story from the Summer issue features insights from Mitchell Osak, Marcie Kiziak, B. Mgt., FCPHR, SHRM-SCP and Maria Guest. Strategic takeaways from the story include the importance of market segmentation in a maturing industry, brand activation and the role of data collection in retail and product companies. SNDL Inc. Pure Sunfarms #marketing #brandactivation #loyalty #longevity https://lnkd.in/gQUWpMnU