Our latest research on the most effective types of cold outbound personalization. #sdr #sales #prospecting
Selling to enterprise buyers for 7 years, I thought scaled cold email was a waste of time. Without taking the time to understand the person and make a relevant connection to my product, they’d just mark me as spam. So I got my leads from warm intros and trade shows, but it wasn't scaleable. When I saw how Volley could scale outbound that actually builds trust & rapport with buyers, I was impressed and jumped on board. It’s been 2+ years now, and today’s a big day. We analyzed 6,413 personalized outbound emails and turned them into guidelines. Now you can steal our approach to crafting hyper-personalized and relevant outbound emails that book 18% more meetings: 1. Finding online content relevant to the prospect or account 🕵️ 2. Write a detailed & concise reference of the content 📄 3. Use direct quotes from the content 💬 4. Specifically mention why it is relevant to you 🤝 5. Acknowledge the recipient's expertise, leadership, and/or mindset 🧠 6. Ask a thought-provoking questions at the end that demonstrates curiosity ❓ Comment “personalization” and I’ll send you 12 example emails using this approach 👇 #sales