Henkel Consumer Brands

We are thrilled to announce the relaunch of #Bref Brilliant Gel, our Allin1 Brilliant Solution, going live in the early summer 2024 across Europe, MEA and APAC. Our upgraded Brilliant Gel offers a stronger scent experience with +35% more fragrance per flush and a new modernized design to strengthen premium appearance of range-exclusive Gel technology. Moreover, we integrated 98% recyclced plastic in our blister. Experience the upgraded scent intensity and premium #performance that sets Bref Brilliant Gel apart. #HenkelConsumerBrands

We are thrilled to announce the launch of New Zealand’s beloved #Earthwise laundry products across key retailers in Australia! Earthwise is renowned for its commitment to #sustainability and quality, making it a perfect addition to our portfolio. Earthwise’s liquid #laundry range, which features cruelty-free, vegan, and dermatologically tested products, is now available at major retailers. Our products are proudly made from 75% recycled consumer plastic and are greywater and septic safe. We are also proud to share that Earthwise liquids have attained Good Environmental Choice Australia (GECA) certification. This independent certification ensures that our products meet stringent standards for environmental sustainability, human health, and ethical manufacturing. We are happy to provide Australian consumers with a high-quality liquid laundry option that offers plant-powered cleaning through naturally derived enzymes.

We are happy to introduce our latest innovation in hair color: #Schwarzkopf Brilliance with a high-performance color formula designed to keep your #hair looking vibrant and feeling healthy for longer, now available in stunning new shay brown shades. Our formula delivers bold, intense, and fashionable colors with brilliant shine. Enjoy vivid color intensity for up to 10 weeks with 100% grey coverage. The included diamond-shine care conditioner enhances the brilliance and luster of your hair. Now, with the new Schwarzkopf Bonding-#HaptIQ System, experience up to 90% less hair breakage. This innovative conditioner creates micro-bonds within the hair, enveloping it with a protective layer after coloration, ensuring your hair stays strong and vibrant. Say goodbye to fading colors and damaged hair, and embrace the beauty of long-lasting, stunning hair #color.

Perwoll at Berlin Fashion Week: Celebrating Fashion and Sustainability with Rebecca Mir! We're thrilled to announce that Perwoll made a stunning appearance at Berlin Fashion Week this year, collaborating with designers Rebekka Ruétz and Kilian Kerner at the COLLECTIVEFOUR Fashion Show. In celebration of our brand's 75th anniversary and the relaunch of #Perwoll, these talented designers created exclusive fashion pieces, showcased on July 3rd at the Uber Music Hall. Our brand ambassador and top model, Rebecca Mir, kicked off Rebekka Ruétz's show with a captivating red ensemble. With our #RethinkFashion #RethinkNew initiative, Perwoll is proud to make a bold fashion statement: Fashion doesn't always have to be new to be beautiful. This initiative also saw us partnering in the sustainability contest for #fashion students, further promoting our commitment to sustainable fashion. This year marks a significant milestone for us, not only with the launch of Perwoll Triple Renew #Technology but also with Rebecca Mir joining us as the face of Perwoll Germany. Her expertise as a top model aligns perfectly with our mission to encourage mindful fashion care, ensuring that garments remain as good as new for longer.

We are proud to introduce our latest #innovation to the US market, the 2in1 Combat Ant Bait with Dual Bait Formula #Technology. Understanding the consumer need to target different types of ants, we have developed a unique product that helps consumers target and eliminate different types of ants.   Our 2in1 Combat Ant Bait utilizes two powerful attractants designed to eliminate all common ant species found inside and outside consumer’s homes. The formulas have a grease and sugar attractant that targets and kills ant colonies throughout their lifecycle and reduces the guessing work for the consumers when choosing the right baits. Consumers can rest assured that their ant problems is solved swiftly and effectively.   Moreover, we recognize that visual confirmation of a product’s effectiveness enhances consumer confidence. Therefore, our innovative design features a transparent container, allowing users to see the bait in action.   At #HenkelConsumerBrands, our commitment to consumer-centric innovation drives us to develop products that meet and exceed consumer expectations.

We are proud to introduce the relaunch of #Schwarzkopf Professional #Fibreplex Bond Care, our premium hair care product tailored specifically for bleached hair, to the Japanese market. Our new product features advanced Fibre Bond #Technology, which replenishes damaged hair and builds new bonds through the creation of a 3-dimensional network inside the hair fiber. This innovative approach ensures your hair remains strong and resilient. The heat-active protein seals the hair surface, protecting bleached hair from the heat of irons and dryers while maintaining color vibrancy. Additionally, our Japanese-incubated moisturizing technology offers a light yet smooth finish, giving your hair the care it needs without weighing it down. #HenkelConsumerBrands

BIGGER. BETTER. BOLDER. Our #STMNTSUMMIT 2024 in the vibrant city of Barcelona was a blast! Over 500 barbers & hairdressers joined us for an action-packed event. STMNT Grooming Goods presented a comprehensive agenda over several days, featuring a PR event, content creation shoot, train-the-trainer sessions, and a VIP seminar class. We brought together 13 artistic teams, creative artists, and engaging guest speakers from around the globe. The highlight? An International Barber Fest with non-stop stage inspiration and festival vibes that electrified the crowd. This summit wasn't just our largest event to date - it showcased the unstoppable growth and strength of STMNT Grooming Goods since its launch. We’re shaping a brand that goes beyond products - a modern grooming brand that shakes things up and makes a statement.   #STMNT #MAKEYOURSTMNT

🌍 Celebrating our first HCB Sustainability Day! 🌱   On Monday, colleagues from around the globe came together to learn, experience, and feel the positive impact of sustainability on our business.   We were truly thrilled to provide insights into our sustainability efforts in 12 sessions led by our experts. Our colleagues had the chance to dive into how we’re embedding sustainability in our brands, collaborating with retailers, and embracing renewable raw materials and packaging recyclability. 🏭🌱🔄   Why did we do this? Because sustainability is ever-evolving. Staying up-to-date requires continuous learning and engagement. By equipping our teams with the knowledge they need, we’re empowering them to contribute to our sustainability goals. Together, we can achieve greatness! 🌟💡   #Sustainability #HCBsustainabilityday #WeTakeCare #SustainableFuture

🏖️You´re on vacation and forgot your favorite #HenkelConsumerBrands products?😯   It may sound like a nightmare, but in reality, it's only half as bad. Whether you're on a beach vacation in Spain, an adventure holiday in Peru, or a relaxing getaway in Thailand, you'll find our products almost everywhere.   Have a guess: in how many countries your favourite HCB Products can be purchased?

🌟 Shine with #Gliss: Empowering Women for a stronger World! 🌟 We're thrilled to share the success of our "Shine with Gliss" confidence-building program in Serbia, which took place this spring. Over the course of 5 weeks, 50 incredible women were selected to participate in a series of #empowering panels and lectures designed to boost their confidence in the workplace. Our diverse range of topics included CV writing, public speaking, and stress management, delivered by esteemed lecturers and supported by our dedicated local #marketing and #HR teams. A special highlight was the participation of our brand ambassador, Marija Kilibarda, a renowned TV host and influencer, who led an inspiring panel and lecture. The feedback from our participants has been overwhelmingly positive. We are looking forward to continuing this impactful program in September!