DAA Blog

Big idea (expanded):  A groundbreaking report released by the US Department of Health and Human Services (HHS) this week showed how advertising data used to target digital vaccination ads to underserved and vulnerable populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic. Public policymakers should consider the grave public health risks from a proposed ban on the use of so-called “sensitive” data for advertising in the discussion draft of a new federal privacy law.

Sometimes, responsible use of data for advertising purposes is about more than customer choices and conveniences; it’s a matter of life and death.

In April 2021, as the COVID-19 virus...

As corporate leaders and policymakers look at emerging advertising technologies and new regulatory proposals, we should all listen closely to the people who will use those tools to get information and express their choices. A new survey conducted by the Digital Advertising Alliance asked Americans a broad range of questions about the AdChoices Icon, and the results offered...

Big Idea in Detail: As we enter the New Year, the Digital Advertising Alliance (DAA) has launched a next generation of tools to support companies in delivering consumers transparency and control with respect to advertising.  In the coming months responsible advertising companies that participate can integrate, test, and offer AdChoices’ new “cookies and beyond” suite of tools, to maintain their leadership across new advertising technologies. DAA expects that brands, publishers, and agencies will incorporate these tools and resources into their policies, disclosures, terms and conditions, and requests for proposals.

The past few years have been a whirlwind of accelerating change as new tools and technologies for interest-based advertising have moved from concept to reality, ranging from new addressable identifiers to CMP integration...