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Frugging

From Wikipedia, the free encyclopedia

In market research, frugging is "fund-raising under the guise of research".[1] This behavior occurs when a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the "researcher" is attempting to solicit a donation.

Generally considered unethical, this tactic is strictly prohibited by trade groups, such as the American Association for Public Opinion Research and the Market Research Society, for their member research companies.[2][3]

See also

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References

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  1. ^ "Marketing Research Glossary | Insights Association".
  2. ^ "Condemned Survey Practices | American Association for Public Opinion Research".
  3. ^ "Sugging and Fugging FAQ | Market Research Society".