🚀 Exciting news from our partners at Comscore, Inc. ! 2024 State of Gaming report is now out, and it's packed with key insights for advertisers looking to get maximum impact from their gaming investments 🎮✨ Our Co-Founder and CEO, Itamar Benedy, is joining Comscore's Joseph Delfino on stage later today at the ANA Digital & Social Media Conference to discuss the new ad formats and opportunities that the evolving gaming landscape presents. Join if you're there! More about the report: https://hubs.la/Q02GYc0c0 #GamingIndustry #MarketInsights #2024GamingTrends
Anzu.io
Advertising Services
Tel Aviv-Yafo, Tel Aviv District 15,756 followers
The world’s most advanced in-game advertising platform.
About us
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide. Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide. Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/
- Website
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https://anzu.io/
External link for Anzu.io
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Tel Aviv-Yafo, Tel Aviv District
- Type
- Privately Held
- Founded
- 2017
- Specialties
- 3d app monetization, advertising, 3D ads, immersive technologies, ad tech , native ads, in-game ads, blended ads, in-game advertising, brand experiences, interactive ads, playable ads, gaming, esports, advertising in games, and roblox
Locations
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Primary
20 Lincoln
Tel Aviv-Yafo, Tel Aviv District 65, IL
Employees at Anzu.io
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Guy Ben-dov
Heading BD/Supply @Anzu.io - Generating sustainable revenues to game publishers with intrinsic in-game ads. +Volunteering Chairman at GameIS.org.il
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Antonio Avitabile
Venture Capital, M&A, Acqui-hiring…
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David Sable
David Sable is an Influencer -
Chip Austin
General Partner & Co-Founder at Harris Blitzer Sports & Entertainment (HBSE) Ventures
Updates
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🎉🇯🇵 We’re thrilled to announce our partnership with ARROVA, a member of Hakuhodo DY Holdings Inc. and a pioneer in game marketing, to accelerate our efforts and bring our solution to the Japanese market, which has the third biggest gaming market globally. This alliance will help: 🎮 More APAC developers to monetize their games 🌏 More Japanese advertisers to engage players 🎯 Intrinsic in-game join more omnichannel strategies 🤝 Collaboration on data utilization related to in-game ads 👉🏼 Read more about this exciting partnership: https://hubs.la/Q02GRtPD0 https://hubs.la/Q02GRtQB0 #ARROVA | #JapanGaming | #InGameAdvertising
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🌍 Anzu Around the World 🌍 It’s been a busy few months, with our team sharing the power of in-game advertising at events across the globe. 🇫🇷 At Cannes Lions, our EVP of Marketing and Strategy, Natalia Vasilyeva, took part in a panel highlighting how in-game ads can boost social good causes. 🏴 Our Creative Director, Simon Sworn, unveiled in-game creative best practices at London’s MAD//FEST. 🇺🇲 Our Co-Founder and CEO, Itamar Benedy, spoke about in-game’s role in the future of digital advertising at AAF’s ADMERICA conference in Salt Lake City. 🇵🇱 Our Business Development Manager, Irma Harlann, connected with some of the industry's leading game developers at Digital Dragons in Kraków. 👀 Keep an eye out for us at your next event! #Gaming #InGameAdvertising #GlobalEngagement #Events
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🚀 A report you don't want to miss! The MFA Report 2024: From Made for Advertising to Made for Attention, published by ExchangeWire in collaboration with our partners at Lumen Research Ltd provides fascinating insights into the ever-evolving advertising landscape. It highlights crucial findings that can help advertisers navigate the complexities of Made for Advertising (MFA) websites and leverage attention-focused strategies for greater impact. 🔍 Key Insights: 🔹 70% of technically viewable ads are ignored, emphasizing the need for more effective engagement metrics. 🔹 A significant portion of ad spend (55%) still goes to MFA websites, underscoring the importance of transparency and strategic planning. 🔹 Attention metrics are emerging as a superior alternative to traditional viewability metrics, ensuring that ads are not just seen but truly engaged with. Read the full report for a deeper understanding of these trends: https://hubs.la/Q02GBV_p0 #Advertising #Marketing #MediaPlanning #AttentionEconomy #MFAReport2024
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🎮 Calling all game developers! Join us at the world’s largest video games event - Gamescom 2024 - in Cologne, Germany already next month! At Anzu, we: - Collaborate with developers to integrate ads that enhance and do not disrupt the gaming experience - Offer tools to monetize your games effectively while maintaining player engagement - Provide insights and analytics to help you optimize your in-game ad strategies Let’s meet to discuss how Anzu can help you elevate your games with smart, non-intrusive advertising. Connect with our team: Guy Ben-dov, Irma Harlann, and Jascha Maijer, or email us at marketing@anzu.io. See you in Cologne! #Gamescom2024 #GameDevelopment #InGameAdvertising #Anzu #Gaming #Event #Innovation #Cologne
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🎮 Why is gaming the ideal channel for social good? 🌍 Gaming has emerged as a powerful platform for driving social good, and we’re excited to dive into this topic with industry leaders Laurie Keith, VP, Emerging Media and Technology at Ad Council, Boaz Paldi, Chief Creative Officer at UNDP, and Natalia Vasilyeva, EVP Marketing and Strategy at Anzu. Join us live from the Croisette at this year’s Cannes as they share their insights! 🔹 Examples of Social Good Causes in Gaming: - Environmental sustainability initiatives 🌱 - Mental health awareness and support 🧠 - Education and skill development 📚 - Disaster relief and humanitarian aid 🆘 🔹 How Gaming Communities Drive Success: - Strong, engaged audiences ready to support meaningful causes - Collaborative spirit that amplifies impact through shared goals - Innovative use of technology to reach and inspire global players #GamingForGood #IntrinsicAdvertising #SocialImpact #GamingCommunity #Cannes2024
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🎒 Get Ready for Back to School Season With In-Game Ads! 🎮 📊 Did you know 77% of parents play video games with their kids? This back-to-school season, seize the unique opportunity to reach this audience where they spend their time. 🍏 Tap into the immersive world of gaming to create impactful and memorable back-to-school promotions that resonate with your audience. 🔍 Discover how intrinsic in-game ads can amplify your campaigns and drive engagement: https://hubs.la/Q02F-JW_0 #BacktoSchool | #InGameAdvertising | #IntrinsicInGame | #Gaming
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In fast-paced gaming worlds, how can your ads grab players’ attention in a flash? 👀🖼️ Our latest report, built on the IAB's creative best practices, shows that ads featuring short messages, snappy videos, bold headlines, and prominent logos are key to showing busy players what your brand is about. 🚀 👉🏻 Find out how you can achieve creative excellence in-game: https://hubs.la/Q02FC_1T0 #InGameAdvertising | #IntrinsicInGame | #CreativeAdvertising | #Gaming
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🎉 Anzu at MAD//FEST: What a Blast! 🎉 We had an incredible time at this year’s MAD//FEST! Highlights included hearing inspiring sessions from Rachel Daly, Beth England, 🏴 and Eddie Izzard, hosting a pizza and PlayStation evening with our new partners at dentsu 🍕🎮, running into old friends, and enjoying an infamous Brick Lane bagel or two! 🎤✍️ Our Creative Director, Simon Sworn, also took to the Creative Stage to share some game-changing insights on in-game advertising. Check out his latest article for a deep dive into our new research around in-game creative best practices and his learnings from the event 👉 https://hubs.la/Q02FyjrD0 Swipe to see our favorite moments! 📸 #madfestlondon #InGameAdvertising #CreativeAdvertising #GamingIndustry #Gaming
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🍪 What advantage does intrinsic-in game have in the cookieless era? 📈 What's the most important metric to track in-game's effectiveness? 🔊 Hear from Steve Bagdasarian, Chief Commercial Officer at Comscore, Inc., and Michael Follett, Managing Director at Lumen Research Ltd, as they share their insights at Cannes on why intrinsic in-game will grant advertisers access to measurable data, why it will help them follow privacy rules while launching well-targeted ads, and more! #Measurement | #IntrinsicInGame | #InGameAdvertising | #Cannes2024