David Sable

Unlocking the Power of Authentic Brand Messaging with Laurel Carpenter on SMarketPlace™ Live! -  $ales, Marketing 🎯and Rock and Roll 🎸 Join Tom Dempsey and Sarah Noonan and me to explore how Laurel, the co-founder of Pearl Consulting NYC, is transforming how clients communicate their brands with their expertise in authentic messaging, strategic branding and expert copywriting. Laurel's journey spans from initially providing traditional blogging to a focus on brand strategy and messaging, driven by client’s need for authentic, customer-centric communications in a post-pandemic evolving market. "Listening to your customers is not a one-time activity; it’s an ongoing process," Laurel emphasizes, highlighting the importance of continuous engagement and adaptability in branding. We learn how Laurel and cofounder Charles Herold, along with design partner, Charlie Birch helped a psychotherapy practice transition from a clinical description of services to a brand identity built on the tagline, “Real Therapy For Real People.” Discover her insights on brand archetypes and why integrating client feedback into messaging is so critical to a digital presence that resonates deeply and authentically. And as always, we dive into Laurel’s passion for rock 'n roll. From her first concert experience with Bryan Adams to her diverse musical tastes including the Grateful Dead and Alabama Shakes, Laurel draws fascinating parallels between music and branding. "Music is always evolving, and artists who stay relevant are those who innovate and adapt," she shares, emphasizing the need for innovation and adaptability in our branding, too. Don’t miss out on a fun and insightful discussion about brand strategy, customer-centric messaging, and the interplay of business and rock and roll with Laurel Carpenter on SMarketPlace™ Live! 👉 The full episode and additional highlights are posted on Publio’s website. Watch below! #BrandStrategy #CustomerCentric #Marketing #BrandMessaging #EmpathyInBusiness #RockAndRoll #Innovation #BusinessGrowth #PurposeDrivenEntrepreneurs

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💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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#CauseAndEffect #BurdenOfProof #BetterSafeThanSorry Unsolicited advice for advertisers making claims about net-zero emissions, bamboo products, or recyclability: Until there is clarity on what qualifies as an “internationally recognized methodology,” it’s probably best to stop making environmental claims - not just in the oil and gas sector -, or have a chat with legal.

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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A recent Wall Street Journal article by Isabella Simonetti (gifted link below) reveals that TV networks are embracing their aging viewership and challenging the notion that younger demographics are the most valuable targets for advertisers. With the median age of viewers now in their 50s and 60s (MTV viewers average 51 years old!) for many networks, executives argue that reaching consumers based on their purchasing habits, rather than age, is the key to effective advertising. Older viewers often have more disposable income, are less sensitive to price increases, and are still making brand decisions. By focusing on the mass-market reach of TV and targeting people likely to buy a product, regardless of age, media buyers are adapting to the changing landscape of television viewership. As media and entertainment professionals, it's crucial to recognize the importance of this demographic shift and adapt our approaches accordingly. What do you think about this? #advertising #consumerhabits #mediastrategies #mediaproduction

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Exciting news! Path to Purchase Institute just published my latest article on Impulse Shopping. At Provoke Insights, we surveyed 1,500 individuals across the US to uncover who's most prone to impulse buying and which industries are most susceptible to impulse shopping. Our findings reveal crucial strategies for marketers. Big thanks to Melissa Conforto for her hard work on this project! #ImpulseShopping #MarketingInsights #marketresearch https://lnkd.in/e5DV3MUx

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This takes our social practice effectiveness to a whole different level where we can be precise in our insights and truly understanding audiences behaviors and propensity towards a behavior. #digitas #swat

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Behind the paywall there’s some great stuff here…. Gap has been all over my LinkedIn FYP these last few days which to me is an indication they are working there way back into the hunt. To Danny Weisman’s point - this isn’t always about “impressions” but rather impressions with purpose. I’m old enough to remember you went to GAP for quality clothing that felt great on and held up to weekly washing. Should be a great lesson in how brands & media now more than ever need to work in tandem. Something Steven M. and I with our consultancy Moy & Halter often are talking extensively to or are listening in on brand marketers with great insights like: Diana Haussling, Vinny Rinaldi, Alyson Griffin, Casey Hurbis, Dave Kersey and Sri Rajagopalan about. What’s your opinion on how creatives and media strategy teams can better align through the planning process? Leave an opinion below 👇

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This recent survey conducted by SproutSocial demonstrates that a brand's social presence is increasingly become a major factor in their level of trust in that brand. 78% of social media users surveyed in the U.S. and U.K. agreed that a brand's social media presence has a larger impact this year than last year on whether they trust a brand. A couple of other interesting findings. That figure mentioned above rises to 88% for Gen Zers. Gen Z's are also reporting they are using social media for customer service more than they were a year age. Also almost one-third (32%) of respondents said the most important factor that determines their brand trust is how fast brands respond to its audience on social media. That to me points to brand engagement and customer service interactions becoming more conversational and more personal on social media. And maybe that's an opportunity for brands to show a more human side. Happy Monday and enjoy!

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What do Cîroc, Buffalo Wild Wings, and FanDuel have in common? They’re leading the charge in effective TV advertising for 2024! EDO's recent rankings highlight these brands for their standout national TV spots. Find out what makes them stand out from the competition: https://bit.ly/3Lj89gg #Marketing #TVAdvertising #BrandEngagement #Ciroc #Budweiser #AdvertisingTrends

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https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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I don't think one-click purchasing (e.g., Amazon), fast fashion and deep-discount apps like Temu/Shein have been DELIBERATELY conditioning us to adopt AI, but I think that's one way it could play out in hundsight. As certain kinds of online shopping become a steadily more throwaway (i.e., less intentful and more compulsive) experience, I think human shoppers won't really have a problem outsourcing the actual act of shopping to an AI agent. Thanks to Lynne d Johnson and Tameka Kee for having me on their pod. We talked about a lot of interesting stuff! Please give it a listen.

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Quick read, speedy case study by #Forbes. Take a lesson from The Body Shop, a company which originally had a mission and stayed true to its brand. When times changed, they needed to change with them. They didn't. If you're a small business looking to find your voice (that's how you find YOUR people), I can help. #smallbusinessbrand #therightwriter #coach

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The elusive paper bottle The quest for a paper bottle that doesn’t leak or spoil isn’t over. But heavyweights like Diageo, Pernod Ricard, and Procter & Gamble are closer than ever to making it possible. And it’s about more than sustainability. It’s a shrewd marketing play designed to cut through the clutter on store shelves and capture the wallets of eco-conscious consumers. According to this article in the WSJ, Carlsberg’s research suggests paper bottles could attract more female drinkers and upscale venues, while L’Oréal sees them enhancing the appeal of their hand creams with unique embossing. Still, the journey to a fully functional paper bottle is fraught with challenges. The need for internal plastic barriers complicates recycling and raises questions about genuine sustainability. If it can built, paper bottles could deliver far more than environmental benefits. But this remains a big “if.” https://lnkd.in/epXGEqk9

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