- Discover how Marketing Accountability drives growth at the Marketing-Accountability-Standards-Board Summer Summit 2024. - Alfred DuPuy, MBA, Valuation & Strategy Director at Brand Finance, will deliver a presentation on 'Sustainability as a Growth Driver,' using insights from Brand Finance's Sustainability Perceptions Index. We'll explore: - Bridging the gap between #sustainability performance and perceptions - Opportunities from greenhushing vs. risks from greenwashing - Aligning consumer perceptions with sustainability efforts to maximise impact - For more info: https://lnkd.in/eUkkH7CQ - Find out how to attend: https://lnkd.in/gpKdTZGh
Join us for MASB SUMMER SUMMIT at Rutgers Business School Thursday, Aug 8, 9 AM – Friday, Aug 9, 1 PM. Free parking available. Reception & dinner Thursday evening. Meet Jerry N., Ray Katz, Joanna Seddon, Marc Fischer, Alfred DuPuy, MBA, Shardul Wartikar, Dawn Colossi, Edgar Baum, David W. Stewart, Frank Findley, Lee Hornick and more! More info at https://lnkd.in/gJQgWDn3 Request your invitation from events@themasb.org. #marketingleaders #marketingevents