We don't know what to be more excited about: the announcement of a sequel to The Devil Wears Prada 👠 ... or the #ESPR entering into force! 🌿 🇪🇺 Indeed, yesterday marked the beginning of the European Union's Ecodesign for Sustainable Products Regulation, with as key pillars: #Scope: The ESPR emphasizes sustainability with criteria like durability, CO2 footprint, and recycled material content #Ecodesign: Brands must now integrate performance requirements, environmental footprint considerations, resource efficiency, and manage substances of concern in their product designs #DPP: The Digital Product Passport enhances transparency and traceability throughout the product lifecycle, providing essential product information and promoting informed consumer decisions #Waste: The regulation bans the destruction of unsold textiles and footwear, promoting sustainable inventory management and waste reduction #Control: There's an increased focus on market surveillance and customs controls to ensure compliance with the new standards With >80% of impact determined in the design and product development stage, we at athena studio are here to help the product teams seamlessly make the transition. They can keep focusing on delivering the creative vision, while we invisibly optimise each step along the way. #espr #euregulations #textiles #fashion #fashiontech #data #thedevilwearsprada #tdwp #memesfriday
athena studio
Commerce de détail d’habillement et d’accessoires de mode
Where design meets data.
À propos
athena studio envisions a fashion industry where design meets data. That’s why we’ve built machine learning algorithms that predict the profitability and ecological impact of your designs from the get-go. Imagine a world where each product's margin and footprint are not just afterthoughts but are optimised for from inception. No more guesswork. Our platform forecasts the financial and environmental performance of each sample and generates actionable recommendations, empowering product teams to design towards their targets. We use machine learning models to solve for early-stage data gaps and ensure a streamlined, fully automated journey. athena studio is a mobile-friendly assistant that brings vital product information to your fingertips, anytime, anywhere – from sample reviews to supplier talks. Traditional fashion product development goes hand in hand with missed margin uplifts, product footprints that are higher than they should be, and substantial manual work after development. We have seen how costly this is to brands’ profitability and to our planet, and we are determined to solve this.
- Site web
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https://www.athenastudio.io
Lien externe pour athena studio
- Secteur
- Commerce de détail d’habillement et d’accessoires de mode
- Taille de l’entreprise
- 2-10 employés
- Siège social
- Luxembourg
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2023
Lieux
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Principal
2340 Luxembourg, LU
Employés chez athena studio
Nouvelles
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Today Lineapelle New York kicks off! If you're making your way to the fair, we have good news: #sourcesheet 💚 Designed to save you hours of time ⌛ on your next sourcing trip, our (free!) mobile assistant 🤳 allows you to easily #capture products + info with a single photo, #organise them in 1 place and #export with a click. 📲 Discover more + Download: https://lnkd.in/e8yUwfkE Happy sourcing! 🙌 #sourcing #fabrics #trims #fashion #fashiontech #data #premierevision #texworld #kingspin #lineapelle #newapp #app
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Today both Première Vision and Texworld New York City kick off! If you're making your way to the fairs, we have good news: meet #sourcesheet 💚 Designed to save you hours of time ⌛ on your next sourcing trip, our FREE mobile assistant 🤳 allows you to easily #capture products + info with a single photo, #organise them in 1 place and #export with a click. 📲 Discover more + Download: https://lnkd.in/eVsn_FsE #sourcesheet 💚 = saying goodbye to hours of collecting and organising pictures, notes and paper and email order confirmations after the fair 🙇 and focusing on what you love: discovering trends and products. Happy sourcing! 🙌 #sourcing #fabrics #trims #fashion #fashiontech #data #premierevision #texworld #kingspin #lineapelle #newapp #app
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athena studio a republié ceci
Dear fashion buyers and sourcing professionals: gearing up for upcoming fairs Texworld New York City, Première Vision, KINGSPIN LLP or Lineapelle? 🇺🇸 If you are, we have good news: we just released our FREE mobile assistant #sourcesheet, designed to save you hours of time ⌛on your next sourcing trip! sourcesheet allows you to easily #capture product looks + information with a single photo, #organise them in one place and #export them with a click. Yes, this means saying goodbye to the hours of collecting and organising pictures, notes, and paper and email order confirmations after the fair 🙇 and instead focusing on what you love: discovering new trends and products 🙌. 📲 Discover more + Download: https://lnkd.in/eVsn_FsE Let us know if you have any questions and… happy sourcing! #sourcing #fashion #fashiontech #data #premierevision #texworld #kingspin #lineapelle #newapp #app
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Fashion Design x AI : Dilemma or Opportunity? 🔥 While the topic is very hot, a key concern in the industry is the preservation of creativity and brand DNA: if we start leveraging AI for design, how can we avoid that all brands start developing similar collections? Yola Mzizi (The Business of Fashion) explored additional controversies surrounding the use of generative #AI in #fashion, with brands like BAGGU and COLLINA STRADA facing negative reactions from consumers, concerned about the impact of AI on artists' employment and the environment. Despite the controversies, 73% of fashion industry leaders consider generative AI a priority for their business. Brands like Tommy Hilfiger and Valentino are already integrating AI into their collections and marketing campaigns. Brands like HELIOT EMIL and Norma T Kamali show how AI can be used to extend the legacy of brands while maintaining a unique creative identity. At athena studio, we come after design: we use AI to transform every sketch into prototypes that are optimised for profitability and environmental impact, while respecting the design requirements and brand DNA. 🔗 https://lnkd.in/dwTMbrA2 #FashionTech #MachineLearning #Sustainability #Innovation #ProductDesign #DataDriven #AI #EthicalFashion #MemesFriday
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Dear fashion buyers and sourcing professionals: gearing up for upcoming fairs Texworld New York City, Première Vision, KINGSPIN LLP or Lineapelle? 🇺🇸 If you are, we have good news: we just released our FREE mobile assistant #sourcesheet, designed to save you hours of time ⌛on your next sourcing trip! sourcesheet allows you to easily #capture product looks + information with a single photo, #organise them in one place and #export them with a click. Yes, this means saying goodbye to the hours of collecting and organising pictures, notes, and paper and email order confirmations after the fair 🙇 and instead focusing on what you love: discovering new trends and products 🙌. 📲 Discover more + Download: https://lnkd.in/eVsn_FsE Let us know if you have any questions and… happy sourcing! #sourcing #fashion #fashiontech #data #premierevision #texworld #kingspin #lineapelle #newapp #app
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⌛😯 "This is going to save me SO much time... and it's for free?" Was one of the frequently repeated comments during last week's Première Vision where we soft-launched our #sourcesheet app 💚📱Nour and Heidi spoke with +100 attendees and exhibitors to share our newly launched sourcing assistant and gather feedback. And the reactions were astounding! #Buyers and #sourcing professionals still work their ways through fairs in an old school way 🙇: paper order confirmations, lots of emails, pictures on their phones... And once back home, the admin hassle begins. Sounds familiar? Meet #sourcesheet 💚📱: the (free!) mobile app allows you to easily photograph, organise and export all your sourcing finds. No more admin, 100% the thrill of discovery! 🇺🇸 We are working our way through the user feedback to gear up for the upcoming fairs in #NYC next week: Texworld New York City • Première Vision • KINGSPIN LLP • Lineapelle Will you be there? Stay tuned or reach out for more information! #sourcing #fashion #fashiontech #data #premierevision #texworld #kingspin #lineapelle #newapp #app
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Fashion wants next-gen materials, but doesn’t know how to get there. At Première Vision Paris, we had the opportunity to discover the latest advances in sustainable fabrics and eco-responsible practices. However, the reduced presence of the Smart Creation space and fewer discussions on sustainability vs. last year were noticed by many attendees 🌿 The reality of the innovative materials market remains complex and challenging. Last week Sustainabelle Advisory Services published a new report backed by Kering and the Laudes Foundation that lays out the challenges and next steps for fashion’s #NextGen materials. For instance, brands seem to sign letters of intent instead of offtake agreements. During last week’s Future Fabrics Expo, material innovators confirmed these findings to Bella Webb in Vogue Business: 👻 Mira N. (Biophilica) talks about being ‘ghosted’ by brands who act interested but then disappear ⏳ Clare Lichfield (Sequinova) observes how brands play a “waiting game”, afraid to be the first 🎁 Stephanie Downs (UNCAGED Innovations) highlights the risks of traditional sourcing practices to ask for free custom prototypes to NextGen companies, who don’t have the resources to make this happen Disrupting the mainstream remains a challenging reality, and requires balancing design, financial and ecological considerations 🎨💸🌍 - a challenge we, at athena studio, help fashion product teams with in early product development. 🔗 Link: https://lnkd.in/eBNy3FvH #premierevision #sustainablefashion #smartcreation #fashion #fashiontech #materials #fabrics #sustainability #memesfriday
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athena studio has arrived in Paris - bonjour, Première Vision !🧶🧵 And we’re here today…. For our soft launch of #sourcesheet! Fashion sourcing professionals and buyers 👋 Love the thrill of discovery, hate the manual hassle? Plan your next sourcing trip with sourcesheet - no more headaches. Find Heidi Van Dyck and Nour Ziani here the next 3 days - comment or send a dm for more information! https://lnkd.in/eVsn_FsE #fashion #premierevision #sourcing #fashiontech
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Last Wednesday our founder Heidi Van Dyck presented our belief at #PI that an overlooked, but game-changing application of #AI in #design is early-stage product optimisation, elevating profitability and sustainability from an afterthought to an input for new prototypes. We shared experiences with and learned from brands that are leading the way in #DPC 👗👟: Ralph Lauren, Kohl's, New Balance, Centric Brands, Nike, Champion, Gap, Deckers Brands and PVH Corp. to name a few. It was also an absolute pleasure to reconnect with the amazing teams 👾 from DMIx, Vizoo GmbH, vibeiq, Pimberly, Centric Software, Humanetics and PTTRNS.ai. 👏 Extra shout-out to the exceptional sessions from J Bailey Heckel, Kaveen Ratnaweera and Brian Lindauer! PI Apparel - you were great again! #apparel #fashion #network #connect #roundtables #startups #newyork #manhattan #innovate #inspire #technology #digitaltransformation #ai #digitalrevolution #sustainability #strategy #sizing #data
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