Is it possible to track revenue for a custom GA4 event that is triggered through GTM? Custom events overview in GA4
The custom GA4 event is fired through GTM where I am able to get the revenue value through a custom parameter. Tag Assistant
- Event name, event_value parameter
- I've also tried wrapping an ecommerce object, while ticking the "Send eCommerce data" checkbox which should in theory send the eCommerce data from the datalayer to GA4 but nothing is shown in the debugger. GTM Tag setup
Google documentation recommends to use "purchase" or recommended events to track revenue but the issue here is understanding if it's possible to have a custom GA4 event with a valid revenue in it?
I've tried adding an "ecommerce" object to the dataLayer with no success. Given that this custom event is fired through GTM, it's slightly tricky to get the values over to GA4.