Professional sport, particularly #football, promotes some of the world’s strongest and most recognisable #brands. 2024's most valuable football club brand Real Madrid C.F. is also the strongest, with a brand strength index (BSI) score of 96.3/100. This positions Real Madrid among the world's strongest brands, even surpassing giants like Google, Ferrari, and The Coca-Cola Company. An iconic heritage, passionate fanbase, and strong brand perceptions—not just in sporting metrics but also in ESG areas—solidify Liverpool Football Club position as the second-strongest football club brand, while Manchester City Football Club rounds out the top three. Football 50 2024 report: https://lnkd.in/dk_Fi6K
Brand Finance
Business Consulting and Services
The world's leading independent brand valuation consultancy.
About us
Brand Finance Plc is the world’s leading independent brand valuation consultancy. We advise strongly branded organisations on how to maximise their value through the effective management of brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars. Brand Finance's services support a variety of business needs: • Technical valuations for accounting, tax and legal purposes • Valuations in support of commercial transactions (acquisitions, divestments, licensing and joint ventures) involving different forms of intellectual property • Valuations as part of a wider mandate to deliver value-based marketing strategy and tracking, thereby bridging the gap between marketing and finance. Our clients include international brand owners, tax authorities, Intellectual Property (IP) lawyers, marketers, and investment banks. Our work is frequently peer-reviewed by the big four audit practices and our reports have also been accepted by various regulatory bodies, including the UK Takeover Panel. Brand Finance is headquartered in London and has a network of international offices in over 20 countries worldwide.
- Website
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http://www.brandfinance.com
External link for Brand Finance
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1996
- Specialties
- Brand Valuation, Brand Analysis, Brand Strategy, and Brand Transactions
Locations
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Primary
3 Birchin Lane
London, EC3V 9BW, GB
Employees at Brand Finance
Updates
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In 2024, Real Madrid C.F. reclaims its title as the world’s most valuable football club brand, knocking 2023 winner Manchester City Football Club off the top spot. FC Barcelona retains 3rd place despite a tricky year off the pitch. UK football clubs dominate the top 10: Manchester United and Liverpool Football Club retain 4th and 5th ranks, Arsenal F.C, Tottenham Hotspur Football Club and Chelsea Football Club round out Top 10. German club FC Bayern München inches ahead of Paris Saint-Germain, securing 6th rank, while the French powerhouse is ranked 7th. Football 50: https://lnkd.in/dk_Fi6K
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Brand Finance reposted this
Manchester City retains position as the Premier League’s most valuable football club brand 👇 🔗 https://lnkd.in/ggUuW28U
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"A strong #brand can add significant #intangible value to a company, allowing it to increase sales volumes, margins, or both. When #sponsorship is successful it can lead to a virtuous circle where a top brand attracts talent and financial success, and vice-versa. As we have seen in the Wimbledon example, this value creation can extend far beyond the perimeter fence, potentially providing an economic boost to an entire city." Inspired by Wimbledon, Legal & General Investment Management (LGIM) senior EFT analyst Elisa Piscopiello, CFA cites Brand Finance data in an excellent breakdown of the less-obvious but no-less-valuable ways both brands and athletes benefit from sports sponsorship deals". Read the full article here: https://lnkd.in/gW2-WDNu #Sports #Wimbledon #BrandFinance
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Over half of the top 50 #Dutch #brands have achieved year-on-year brand value growth in 2024, including seven among the top ten. Top 3 #MostValuable brands: Shell (brand value up 1% to €47 billion) ING (brand value stable at €9.3 billion) The HEINEKEN Company (brand value up 15% to €8.4 billion) Top 3 #Strongest brands KPN (Brand Strength Index score of 88.0/100, brand rating AAA) Albert Heijn (Brand Strength Index score of 86.1/100, brand rating AAA) The HEINEKEN Company (Brand Strength Index score of 85.9/100, brand rating AAA) Top 3 #FastestGrowing brands DAF Trucks NV (brand value up 54% to €1.4 billion) ASR (brand value up 50% to €2 billion) ABN AMRO Bank N.V. (brand value up 42% to €4.1 billion) Brand Finance Netherlands 50 2024 report: https://lnkd.in/gDhFZWYD
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Brand Finance’s latest research reveals the strongest #Indonesian #brands of For the sixth year in a row, PT Bank Central Asia Tbk (BCA) emerges as the strongest brand with an impressive AAA+ rating and a Brand Strength Index (BSI) score of 93.8/100. Moving up the ladder by four spots compared to last year, PT Bank Mandiri (Persero) Tbk. claims the second place with a BSI score of 88.6/100 and an AAA rating, while PT Bank Rakyat Indonesia (Persero) Tbk secures third with a BSI score of 87.9/100 and an AAA rating. Our research highlights that these brands' proactive marketing strategies and robust corporate social responsibility (CSR) initiatives help set industry standards in Indonesia. Indonesia 100 Report:https://lnkd.in/dACtiS43
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Spain’s optimism in its football team validated by euros success. Before the Euros, Brand Finance surveyed fans in England, Italy, Germany, France, and Spain about their confidence in winning the UEFA Euro 2024. A whopping 84% of Spaniards believed in their team's chance of victory, compared to only 66% of English fans. Last night's final confirmed Spain's optimism, bringing joy to Spanish fans and heartbreak to the English. This data is analysis of Brand Finance's latest #sports research study, which collected insights into fans’ perceptions of multiple sports, leagues, clubs and their engagement patterns. This is used by Brand Finance to understand the strength of sporting brands, as well as how these rights-holders can benefit the brands of their sponsors. #Football #UEFA #Sports #BrandFinance
Italian football fans were least optimistic about their chances in the #Euros, and turns out, they were right. What about the other nations’ team – will optimism levels predict who wins? Ahead of the #2024 #Euros, Brand Finance asked people in England, Italy, Germany, France, and Spain whether they agree with the statement: “My national team will win the UFEA Euro 2024 competition.” Italy was the least optimistic, with 55% of respondents agreeing they’d take the trophy, and sure enough, they were knocked out of the tournament by Switzerland in the round of 16. The most optimistic team is Spain, with a whopping 84% feeling optimistic, followed by France, then Germany, then England. This coming weekend will be a telling one, with Germany, Spain and France all vying for a semi-final spot on Friday, while England fans will have to wait until Saturday to find out if they’ll be one step closer to the title. We’ll definitely check back in on Monday, but until then, another interesting data point – when it comes to their country’s teams’ chances in the Euros, women are more optimistic than men. This data is analysis of Brand Finance's latest #sports research study, which collected insights into fans’ perceptions of multiple sports, leagues, clubs and their engagement patterns. This is used by Brand Finance to understand the strength of sporting brands, as well as how these rights-holders can benefit the brands of their sponsors. #Football #UEFA #Sports #BrandFinance
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Imagine: you’re on your country’s team for #Euros2024, and you have to make a #penalty shot. Do you score? Brand Finance surveyed thousands of fans in 12 markets and asked that very question. Which fans of the teams facing off in the finals were most confident? #Spanish fans are most confident they’d score a penalty. Just over half – 52% - of #English football fans responded that they “completely agree” or “somewhat agree” they would successfully score a penalty in the Euros 2024 finals, while nearly three quarters – 73% - of Spanish fans say they’d make the shot. What do you think? Would you make it?
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What is the impact of First Ladies and Gentlemen on their nations' #SoftPower? This week, Brand Finance participated in the Global First Ladies Academy in #NewYork. Konrad Jagodzinski, Place Branding Director at Brand Finance, presented the results of our analysis on the impact of First Ladies and Gentlemen on Soft Power, commissioned earlier this year by the Summit of First Ladies and Gentlemen Global Platform - an initiative of the First Lady of #Ukraine, Olena Zelenska. Konrad shared insights on how the actions of first ladies and gentlemen affect #nationbrand perceptions and domestic economies, supported by compelling case studies. The Global First Ladies Alliance which organizes the Academy helps #FirstLadies and Gentlemen build working relationships, implement effective management practices, and share experiences. This year's Academy, which began with a discussion of first ladies as change agents and leaders, saw attendance from across Africa, Latin America, and the Middle East. #SoftPower #GFLA
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Liverpool Football Club goes green with the The Red Way, the club’s sustainability strategy. Forbes contributor Vitas Carosella covers Liverpool FC’s latest sustainability report, noting their Brand Finance ranking as the world’s most sustainable football club brand. Read the Full Article here: https://lnkd.in/eK9TEnJg
Liverpool FC’s Red Way Shows How Soccer Clubs Can Operate Sustainably
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