Freedman International

LinkedIn Live event announcement! 🎙️📢 Join Kevin Freedman and Katie Roberts to unlock the secret to success in international marketing campaigns... agility! We'll discuss why it’s important, what happens when it goes wrong, how to measure it and getting it right across your business and campaigns. Sign-up here ⬇️

👥✨ How does a dating app stay relevant across all local markets? From Bumble Inc. campaign controversy, Hinge's afterlife humour to Tinder's award-winning campaign, we explore the insights and strategies shaping international marketing campaigns in 2024. Read here for all the details ⬇️

Mark Ritson on the global to local challenge 🌏 Don't miss episode 2 of the That's What I Call Marketing Cannes sessions, full of Mark's signature hot takes across global marketing challenges, the future of retail media and asking if creativity and the Cannes Lions International Festival of Creativity is overhyped. Mark also discusses his journey into marketing, the evolution of marketing practices and drives home the importance of curiosity and learning for marketeers. Get the full episode below: Spotify: https://lnkd.in/evb25i2y YouTube: https://lnkd.in/edFHhwXQ The Cannes Sessions are brought to you by Freedman International - the #InternationalCampaign experts.

See how Bumble Inc., Hinge & Tinder's 2024 international campaigns compare! 💘 Plus... India's linguistic diversity, 2024 global ad regulations update and Oatly select Freedman as creative translation and localisation partner. The International Campaign Pulse from Freedman International covers everything you need to know about running successful international marketing campaigns... in a newsletter! We'll be sharing our take on the latest international brand campaigns, the hottest trends impacting global marketers across AI, tech & local advertising regulations, plus tips for smooth, pain-free campaigns. Get the pulse! Subscribe here on LinkedIn or get it by email with the sign-up link in the comments 👇 #InternationalCampaigns #InternationalCampaignPulse #LinkedInNewsletter

If you've ever worked in a multi-market matrix, it’s likely you've said or been on the receiving end of any one of the below: "This isn’t right for ‘us’ - we need to make some changes" "Why won’t the local team just use what we've given them?" "Global never listen! They don’t understand the intricacies of our market" What is it about this global to local dynamic that causes so much friction and ultimately limits teams ability to run agile international campaigns? 🚫 Read our latest blog to find out ➡️ https://hubs.ly/Q02G9yt30 #Agility #GlobalMarketing #Internationalcampaigns

Episode 1 of the That's What I Call Marketing Cannes Session is here! Chidi Achara explains the unique value agencies bring by having diverse thinkers tackle business challenges, leading to innovative and effective solutions. This episode is packed with insights on innovation, client-agency relationships, and the future of digital marketing. Get the episode here. Spotify: https://hubs.ly/Q02G2lTm0 Youtube: https://hubs.ly/Q02G2QN-0 The Cannes Sessions are brought to you by Freedman International Show notes 00:17 Early Career and Advertising Foundations 04:26 Transition to Nike and Brand Repositioning 06:18 In-House Creative Teams and Retail Challenges 09:45 Global Marketing Strategies at Simon 13:39 Joining Huge and Embracing AI 25:40 Outcome-Based Agency Value 27:31 Client Collaboration and Data Integration 29:00 Early Involvement of Data Scientists 29:52 Innovative Digital Experiences 32:52 Visionary Leadership and Team Focus 37:42 Building Long-Term Client Relationships 43:20 Board Role at Charity Water #internationalcampaigns #cannes2024

We're looking forward to hearing from Chidi Achara on episode 1 of the #CannesSessions with the Thats What I Call Marketing podcast tomorrow! Stay tuned! 🎙️ Brought to you by Freedman International | #internationalcampaigns

As our wonderful project manager Emilia Latchford knows, global marketing teams can be more agile when they have clear roles and responsibilities. At Freedman International, we advise at the beginning of every project that all stakeholders discuss who be leading each part of the project. This way everyone knows who to go to and that person is empowered to be accountable for their part of the process. Check out more expert tips to increase agility in your international campaigns here 👇 https://hubs.ly/Q02FrRd40 #internationalcampaigns #globalmarketing #agility

We can't get enough of Cannes at Freedman International! Looking forward to the Cannes Sessions coming next week with the That's What I Call Marketing Podcast - check out the line-up 👇 #internationalcampaigns

Welcome aboard Oatly! We are delighted to announce our partnership with the team at Oatly, supporting their brilliant internal creative powerhouse, referred to as the ODMC (Oatly Department of Mind Control), who are responsible for the highly creative campaigns fans have grown to expect. We will be providing creative translation and localisation support as they continue to bring their renowned purpose-driven, disruptive marketing to new and existing regions throughout the year. Read the full press release here ➡️ https://hubs.ly/Q02FnfxM0 #Oatly #Internationalcampaigns #creativetranslation