GWI

🔥 Get the ultimate social media trends report 👇 Ready to nail your social campaigns this year? Our 2024 social media trends report is full of strategy-defining data to help you find, connect, and engage with your audience online. Find out: 🤝 How the right influencers can boost ROI 🎯 Which platforms are best for your content 🧩 Where social fits into your audience’s buyer journey 👉 Get your copy for free: https://bit.ly/3UTplNF

💡 Ever wonder if a company sponsoring your sports team's home ground makes you more likely to use their services? Spoiler alert: It does! Dive into this week's On The Dot to discover why, and catch up on all things Dunkin', dislike buttons, and endometriosis.

Hello network! Are you are planning on attending #QuirksNewYork tomorrow? If so, feel free to join the GWI team for a happy hour (on us!) after the sessions wrap @ Kyma Hudson Yards - just a short 6-minute walk from the Javits Center in NYC. This is a great opportunity for us to relax, catch up, and enjoy some good company. Feel free to bring along a colleague if you'd like! The link is attached to this event to join.

🌟 We recently caught up with Tessa Hazzard, Head of Fundraising at Woman's Trust. Her team recently ran some custom questions with GWI to help inform their fundraising strategies. Ultimately, they wanted to understand how UK consumers feel and act towards charities – and what drives them to donate. 💡 Here are some of the insights we uncovered, alongside Tessa’s thoughts on engaging younger audiences, the stats that inspire her work, and how data can help solve her industry’s biggest threat. https://lnkd.in/e-tm_jA7

🤾♀️ The popularity of women's sports is soaring, with Women's NBA viewership in the US surging by 56% since 2020. In this month's Trends Lens, Tyler Ashe explores the rise of women's sports and how they're captivating both audiences and brands.

This summer's hot color? Acid green #8ace00, chosen by Charli XCX 💚 Dive into this week's marketing trends newsletter for the latest on ketchup collabs, Cristiano Ronaldo’s heart rate, and a non-alcoholic opportunity.

🌟 The Cannes Lions Festival is a major highlight for us at GWI. This year, we joined the world's biggest brands (and our partners) to talk about the hottest consumer trends and topics right now – everything from the attention economy to women's sports, Gen Z and more. Missed the festival? No worries - here are four top takeaways: 🤖 AI was the star of Cannes (obvs). From excitement to caution, opinions varied, but AI’s impact on creativity was undeniable. 🏏 The focus on sports marketing was huge (and for good reason). Our data reveals the untapped potential for advertisers in women’s sports. 👾 Age-appropriate marketing was a hot topic. Gen Z’s demand for authenticity and brand presence highlights a huge opportunity for marketers. 💡Experts emphasized that while creativity is important, relevance is key. Engaging, impactful marketing is more effective than dull, forgettable ads. 👇 Read our latest article to catch all these insights and more

🥂 Is "Sober Girl Summer" the new "Hot Girl Summer"? Our latest data reveals that 24% fewer women are drinking regularly. And it's not just the ladies—18% of Brits overall are cutting back on booze. 💡 Curious about what's fueling the rise of a sober-curious lifestyle? Swipe through to find out. 

⭐ Did someone say 10 new G2 badges? Yes, you heard right. We're thrilled to announce that we've earned 10 brand-new G2 badges. But don't just take our word for it – swipe through to see why our customers love us! 🚀

It was great to put on the magenta running top last night and represent GWI at the J.P. Morgan Corporate Challenge. So good seeing 12,000 people smash out a 5.6k loop on a warm July evening 🏃♂️ 🏃♀️