In marketing, few categories are as naturally sociable as alcoholic beverages. From rum lovers partying to Latin beats to football fans grabbing a pre-match beer, drinks marketing is all about bringing people together. So how should alcoholic drinks brands respond when the world is becoming increasingly unsociable? Laura Swinton from LBBonline - Little Black Book chatted to industry experts, including our own michael lamb, Creative Strategist, M&C Saatchi Talk, to find out. Read more 👉 https://lnkd.in/e6FenQxg #mcsaatchi #alcohol #marketing #alcoholmarketing
About us
Founded in 1995, we are an independent global network of best-in-class brand and marketing specialists dedicated to helping brands and businesses turn change into advantage. We are also proud to be Principal Patron of Saatchi Gallery, London.
- Website
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http://www.mcsaatchi.com
External link for M&C Saatchi Group
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Public Company
- Specialties
- CRM, Advertising, Digital, Mobile Media, Social Change, Behaviour Change, Public Relations, Brand Design, Social Listening, Research, Consultancy, Integrated Communications, Marketing, Sport, Culture, Entertainment, Tourism, Government, and Beauty
Locations
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Primary
36 Golden Square
London, England W1F 9JX, GB
Employees at M&C Saatchi Group
Updates
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“The future is owned by the consumer. Not any platform, not a brand or big tech […] And while platforms may in fact be influential, while AI may in fact redefine how we interact with everyone in the future and redefine our industry, ultimately, they should serve as facilitators. Consumers really own the future.” - Nadja Bellan-White, CEO, SS+K M&C Saatchi Catch Nadja Bellan-White (she/her/ella), our CEO at SS+K M&C Saatchi as she joins Sam Anderson, Editor, The Drum and top agency leaders David Burgman, Co-founder and Managing Director, Raptor London, Benjamin Potter, CEO North America & Global Creative Director, CLICKON Media and Wes Morton, Founder and CEO, Creativ Strategies to debate who owns the future. Watch now 👉 https://lnkd.in/ePJufwCV #mcsaatchi #thedrum #futurefocused #industryleaders
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Calling all emerging artists! 🎨 Would you like to win up to £10,000 and exhibit at London's iconic Saatchi Gallery? The deadline to apply for this year's Art for Change Prize has been extended to 31 July! 🎉 This year, artists are invited to explore the theme “Tomorrow'ing: Visions of a better future”. More info on how to enter here: https://lnkd.in/ebcTQRRT Don’t miss this incredible opportunity to make your mark in the art world! #mcsaatchi #artforchangeprize #londoncreates #artist #creative
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Every relationship leaves a mark—but they don’t always have to be permanent... Great to see our Tinder "Ink Twice" campaign from M&C Saatchi Sport & Entertainment North America receive an honourable mention for Best Press Event in the 2024 Experiential and Event PR Awards presented by PRNEWS. Showcasing how Tinder provides unique and creative solutions for singles trying to find their perfect match, the campaign offered free coverups for singles with tattoos related to their ex.🔥 https://lnkd.in/ghezAciU #mcsaatchi #campaign #tinder
2024 Experiential & Event PR Awards
prnewsonline.com
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Brands are scrambling to align with meaningful causes, but purpose-driven campaigns can often come across as nothing more than scam, tokenistic, and insincere. Last month at Cannes Lions International Festival of Creativity, our creative leaders Stevie Archer, CCO, SS+K M&C Saatchi, Steve Coll, CCO, M&C Saatchi Group AUNZ and Neo Mashigo, CCO, M&C Saatchi Group South Africa, sat down with The Drum and served up some valuable insights on how it IS possible for a brand to truly embed purpose into their work. By embracing authenticity, genuinely engaging with communities, and committing long-term to their chosen causes, brands can craft campaigns that don't just look good but actually make a difference. Check out our top tips here 👉 https://lnkd.in/e4-k8CCA Or watch now on The Drum TV 👉 https://lnkd.in/e8HFWG5v #mcsaatchi #thedrum #canneslions #purposemarketing #cco #insights
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Our team at M&C Saatchi Sport & Entertainment London smashed it with their Wimbledon takeover for client Barclays UK 🎾
Wimbledon takeover! We’re fresh off of an incredible Championships where our campaign went live across epic OOH sites, black cabs, cover wraps and our experiential and clubhouse activations brought people together to celebrate the teams behind the tournament. We couldn’t be prouder to be Here For Wimbledon, or to work with Barclays UK 🍓🎾
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Congratulations to Loris Ghidini and Giulia Ciapparella, our Future Lions winners, from our team at M&C SAATCHI Milano 🦁 The Future Lions is an annual global competition in partnership with AKQA and Cannes Lions International Festival of Creativity, which celebrates progressive ideas from young creatives. We can't wait to see what's next for this creative pair! 👏 #mcsaatchi #futurelions #milan #creative #spotify
Loris Ghidini and Giulia Ciapparella were part of the team who developed The Good Loop, the award-winning tool designed to enhance music streaming on Spotify for individuals with autism. This pioneering tool enables users to customise their listening experience, edit tracks, loop sections, isolate instruments, and discover similar songs using AI. By tailoring music to their sensory needs, The Good Loop helps users manage sensory overload and express emotions, enhancing their engagement with music. Cannes Lions International Festival of Creativity ADCI - Art Directors Club Italiano
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Trends move quickly. Stay ahead with M&C Saatchi Performance final piece in their ‘App Trend’ series. Chapter 5 uncovers the simple truths of ad free subscriptions so you don’t have to! Find out more below ⬇️
How should growth marketers prepare for new tiers of ad-free social apps that are entering the digital landscape? Find out what our team thinks in the final piece of our 'App Trends' blog series 🔽 https://hubs.li/Q02DxG8l0
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Excited to share our latest work for Greene King! 🍏 Our global growth strategy consultancy, Clear M&C Saatchi, had the pleasure of supporting the launch of Farmhouse Kitchen in Worsley, Manchester, offering a fresh take on familiar family favourites. Check it out! #mcsaatchi #greeneking #farmhousekitchen #growth #consultancy #strategy
Come and join us around the nation’s kitchen table! We’re thrilled to have worked alongside Greene King to support the exciting launch of Farmhouse Kitchen in Worsley, Manchester. The pilot site, formerly known as Applewood Farm, has undergone a significant investment project this summer and has reopened under the new Farmhouse Kitchen brand. This is an evolution of Greene King’s existing Farmhouse Inns brand and offers local diners a fresh take on familiar family favourites, including everything from carvery to bakery. Massive congrats to our clients Sherice A., Nuala Gallagher, Michael Webley, Rachael Pomlett, Joshua Bray and their teams at Greene King. Explore the brand transformation here: https://lnkd.in/g4Bcuba4 Our CLEAR team, a part of M&C Saatchi Consulting, is delighted to be with you on your growth journey: Anna King, Kay Hollingsworth, Clare Wright, Dave Moore and Eleanor Dodgson. #GreeneKing #Client #FarmhouseKitchen #ServingJoy #BrandTransformation
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“The world is too complex for clients to navigate nowadays [...] I think a lot of clients haven't known how to say: ‘Honestly, here's my problem. I need help solving it.’ Sometimes they are forced by the agencies and the agency structures into writing a narrow brief that says: ‘Please give me this.’ “What we want to do is move away from that and move into providing the partnership service that says: ‘Give me your problem and I'll work with you to solve it.'” - Zaid Al-Qassab, Global CEO, M&C Saatchi Group. Our Global CEO, Zaid Al-Qassab sat down with Gideon Spanier, UK Editor-in-chief at Campaign UK to tell him why we're on a mission to change how the outside world thinks of M&C Saatchi. Read more 👇 https://lnkd.in/eFsXdSrk
Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’
campaignlive.co.uk