A collab that we didn’t know we needed🔥 Monzo Bank and Greggs partner to create an ATM that doesn’t give out money, but sausage rolls 👀 A great way to get Monzo Perk and Max subscribers excited about their benefit of a free weekly sausage roll, doughnut, or regular hot drink. In a time where brands are becoming increasingly creative with experiential marketing, pop-ups such as this, that are innovative and stand out, should be celebrated. We hope that Newcastle enjoyed this epic merging of banking 🤝 baking! Well done Greggs and Monzo Bank. #Monzo #Greggs #GreggsUK #Popup #ExperimentalMarketing #Newscastle #Marketing #BrandPartnerships
The Drum
Internet News
London, England 168,378 followers
Marketing Can Change the World
About us
The Drum covers modern marketing, agency business, creativity & the future of media. Our content helps global marketers make better decisions.
- Website
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http://www.thedrum.com/calendar
External link for The Drum
- Industry
- Internet News
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1985
- Specialties
- marketing, advertising, media, technology, agencies, branding, marketers, CMO, digital media, design, creativity, content, content creation, research, awards, conferences, and video
Locations
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Primary
23 Curtain Road
London, England EC2A 3LT, GB
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26 Gallowgate
Glasgow, Glasgow G1 5AB, GB
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1460 Broadway
Suite 15042
New York, NY 10036, US
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60 Anson Road
17th Floor
Singapore, Singapore 079914, SG
Employees at The Drum
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Won You
Design Leader, Entrepreneur, Educator, Mentor
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Samuel Scott 🎤
Keynote Marketing Speaker | Columnist for The Drum | Member: Toastmasters International and CIM UK
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Davide Bianca
Chief Creative Officer @ BCN Visuals
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Lynn Lester
workingclasstoworldclass.com/MD of Events/Podcast Host/Presenter/Live TV/Keynote Speaker/Mentor/Partnerships and Commercial
Updates
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The Drum reposted this
While new subscriptions drove the majority of Q2 revenue growth for Netflix, the company's nascent advertising business is playing an increasingly critical role, attracting both spend from brands and new users looking for budget-friendly streaming options. Get my breakdown at The Drum, featuring commentary from Netflix CFO Spencer Neumann, Forrester's Mike Proulx and Magnifi's Sabya Das: #streaming #netflix #tv #ctv #ott #media #entertainment #advertising #marketing #gaming #digital #content #q2 #earnings
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Is purpose-driven marketing right for your brand? Steve Coll of M&C Saatchi Group advises first assessing if you have a strong brand identity and if your branding needs work, strengthen that before adopting a purpose angle. Watch the full interview here 👉 https://lnkd.in/e8HFWG5v
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Industry leaders discuss B Lab’s decision to revoke Havas’ B Corp certification over its contract with Shell, illuminating the impact on the advertising industry and the certification’s credibility. Read all about it on the drum: https://lnkd.in/ed-n2wxs 🥁
Experts debate whether repeal of Havas B Corp status represents tokenism or real progress
thedrum.com
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The Drum reposted this
Shakespeare asked, “What’s in a name?” 🌹 For us, it’s our 7,600-strong team of the world’s best digital talent—because starting today, we’re sporting a new name: Monks. 🎉 The new Monks brand emphasizes the cross-vertical and end-to-end capabilities offered by an integrated portfolio of services, which are designed to maximize client revenue growth, innovation and reach. But our name also represents the people behind the work we do day in and day out, signaling the importance of having ambitious innovators in your corner—particularly in the age of AI. 🧑🏽💼 In addition to the new name, we’re streamlining our operating model and consolidating our capabilities into two fully synchronized offerings: Marketing services and Technology services. This restructure will give clients even more streamlined access to the best digital talent, who will help them thrive and innovate in an era of rapid disruption. 📈 We can’t wait to redefine the industry together. Learn more over at The Drum 👇🏿
Evolution not revolution as Sorrell unveils Monks and reorganizes for easier client access
thedrum.com
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The deadline to enter The Drum Awards Festival 2024 is fast approaching (deadline: July 31st) ⏰ Here is why you should make sure to enter: ⭐️ Amplify your case study to The Drum's 12M global audience. Gain recognition across the industry. ⭐️ Stand out from competitors and secure your spot in the renowned World Creative Rankings. ⭐️ Showcase your work to highly skilled judges from top brands and agencies. ⭐️ Winning is just the beginning. Feature in articles, reports, interviews and join countless events. ⭐️ Categories across Advertising, B2B, PR, Media, Content, AI, Digital Experience, Design, and more. Find out how to get involved here: https://lnkd.in/gGm4UfE 🥁 #TheDrumFestival #TheDrumFestivalAwards #Marketers #Marketing #Advertising #Marketingagencies
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What makes a brand's purpose authentic? Neo Mashigo at M&C Saatchi Group points to Patagonia as a model. “Patagonia's consistency in prioritizing environmental impact showcases true commitment to their purpose." Watch the full interview here 👉 https://lnkd.in/e8HFWG5v
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Why do so few CMOs make it onto B2B boards? Statistically, it’s easier for a CMO to get accepted into the New York City marathon than be invited to join a B2B board. Leaders from Transmission, Fujitsu and NetApp and Align Technology explore why - and what it will take for marketers to win a seat at the boardroom table. Panel featuring; Gabie Boko, CMO from NetApp, Raj Pudipeddi, CMO from Align Technology, Taeko Yamamoto, EVP and CMO from Fujitsu, and Vanessa Cheal, B2B Brand Strategist, Transmission. Watch now: https://lnkd.in/eE5tCKWx
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The Drum reposted this
Advertising trying too hard to force LGBTQ+ people into advertising is a complete myth. New System1 research analysing all UK TV advertising from the past four Junes for LGBTQ+ visibility shows that, if anything, LGBTQ+ consumers are underrepresented two-to-four-fold depending on what age group you are looking at. Compared to brilliant Outvertising and YouGov data. Indeed, 97.5% of advertising isn't anti-LGBTQ+, but equally, it's chock full of heterosexual couples and "classic" nuclear families. We also analysed the emotional response to this advertising from 250,000-ish consumers, and the great news is that ads that clearly feature LGBTQ+ people aren't any less effective. People really don't seem to care. There really isn't a downside to LGBTQ+ visibility in ads, but there are massive upsides. They make the lives of these people better. Feeling seen is important. You can read all about this new research in my latest column in The Drum, and get the full research deck for free at the bottom of the article: https://lnkd.in/effXf94d I share #advertising and #marketing insights daily, follow for more.
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The Drum reposted this
Amazing panel discussion happening right now - 'Brands as experiences: how campaigns, content, and experiential channels are converging.' Hosted by The Drum at George P. Johnson UK headquarters 🥁 💡 #panel #experiential
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