7:45am — 8:35am
Summit Breakfast
Late night? Get some early nourishment and that needed cup (or three) of coffee. The location is the same building as the workshop but downstairs on the fourth floor.
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8:40am — 8:45Am
Summit Welcome & Opening Remarks
As the DAA marks its 12th Summit with a return to the heart of advertising in New York City, we gather industry leaders and players to mark how DAA Principles continue to guide stakeholders toward higher consumer trust, recognition and engagement, even as regulation and ad tech undergo tremendous change. The power of the AdChoices icon has never been greater.
CO-HOSTS
Stu Ingis
Chairman, Venable LLP, and General Counsel, Digital Advertising Alliance
Lou Mastria, CIPP, CISSP
President & Chief Executive Officer, Digital Advertising Alliance
8:45am — 9:35Am
THE BEYOND: FUTURE PROOFING FOR PRIVACY & CONSUMER ENGAGEMENT—A BRAND discussion
Policymakers and regulators – and technologists – may insert themselves in the brand - customer conversation, but do they really know how to effectuate consumer trust as smartly as a brand can and how that matters to growth? How does privacy factor in on customer-centric brand mission, promise and results,in the digital media supply chain? We take a candid, closer look at managing consumer expectations in this new age of first- and third-party data, data held by platforms and brokers, and how AI is playing a role – and their collective effectiveness as vehicles for engagement.
MODERATOR
Michael Donnelly
Executive Vice President—AI, MarTech & Marketing Futures, Association of National Advertisers
SPEAKERS
Kathryn Farrara
General Counsel, North America, Unilever
Jason Koye
General Counsel, North America & Worldwide Privacy Officer, Omnicom Media Group
9:35am — 10Am
MID-MORNING REFRESHMENT BREAK
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10am — 10:50Am
Table Setting for Yes, a federal Privacy Law
Federal privacy is front and center this spring as the U.S. heads toward the U.S. General Election. People may ask if we’ve reached a “tipping point” as states, one by one, enact their own privacy laws stitching together a patchwork of privacy rights and obligations. Has the table been set – in the states, on the Hill – for a pragmatic federal privacy bill that makes room for targeted advertising, just as consumers would prefer it? Policy experts weigh in on what we might expect from this year’s Congress and the prospects for a meaningful federal law.
MODERATOR
Laquan Austion
Vice President, Public Policy - Government Relations, Association of National Advertisers
SPEAKERS
Lewis Borg
Data Privacy Officer US, Unilever
Michael Signorelli
Partner, Venable LLP & Counsel, Digital Advertising Alliance
10:55am — 12pm
Following the Spend: Why We Must Get Privacy right in CTV
The revolution will be…streamed. Leaders from across the connected television advertising ecosystem discuss the ascendancy of streaming by consumers and how privacy factors in as consumers “turn on” their devices and “take in” the content. Are consumer expectations regarding their device behaviors and content choices affecting privacy concerns? Are there ethical dilemmas within streaming data that may still need to be solved? What are the lingering marketplace issues as far as targeting, attribution and measurement? Listen in as we freely exchange the challenges and opportunities presented.
MODERATOR
Sheila Colclasure
Global Chief Data Integrity & Public Policy, Interpublic Group
SPEAKERS
Ashok Chandra
Associate General Counsel, Attain
Jessica Luther
Program Manager of Trust and Standards, FreeWheel
Tim Nagle
Associate General Counsel (Privacy), Americas, Dentsu
12PM — 1:15pm
The Privacy Icon Awards Luncheon & Chat with FTC’s Ben Wiseman
12PM—12:10PM: Awards Ceremony
Join us as we honor two esteemed self-regulation accountability leaders in our industry.
AWARDS PRESENTER
Stu Ingis
Chairman, Venable LLP & General Counsel, Digital Advertising Alliance
Genie Barton
Founder & Principal, PrivacyGenie & Former Vice President & Director, Digital Advertising Accountability Program, BBB National Programs
Lee Peeler
Former President & CEO, Advertising Self-Regulatory Council, Former Executive Vice President, BBB National Programs, and Past President, International Council for Ad Self-Regulation
12:35PM—1:15PM: Conversation with the FTC’s Ben Wiseman
Following a buffet lunch, be ready to take notes as we hear first-hand from an enforcer of another kind: the Federal Trade Commission. We’ll have a “city-side” chat with Ben Wiseman of the FTC’s Division of Privacy and Identity Protection. As we all know, the FTC is on the move!
INTRODUCTION
Stu Ingis
Chairman, Venable LLP & General Counsel, Digital Advertising Alliance
SPEAKERS
Alison Pepper
Executive Vice President, Government Relations & Sustainability, 4A’s
Ben Wiseman
Associate Director, Division of Privacy & Identity Protection, Federal Trade Commission
LUNCH IS SPONSORED BY
1:15Pm — 1:30pm
Data Brokers In the Cross-Hairs for Advertising: Why and Why Now
What was once a Vermont cottage concern has piqued the interest seemingly of regulators and policy makers everywhere as “data brokers,” the commercial purveyors of third-party data, online and offline for advertising and other business purposes, are getting undue attention. These engines of the Information Economy are under fire and two industry experts weigh in on the motivations involved, what’s at stake, and what we can and should do about it.
FACULTY
Sheila Colclasure
Global Chief Data Integrity & Public Policy, Interpublic Group
Michael Signorelli
Partner, Venable LLP, and Counsel, Digital Advertising Alliance
1:35Pm — 1:45pm
Data for Good Part 2: A Special Update from Federation for Internet Alerts
What was once a Vermont cottage concern has piqued the interest seemingly of regulators and policy makers everywhere as “data brokers,” the commercial purveyors of third-party data, online and offline for advertising and other business purposes, are getting undue attention. These engines of the Information Economy are under fire and two industry experts weigh in on the motivations involved, what’s at stake, and what we can and should do about it.
SPEAKER
Jason Bier
General Counsel & Chief Privacy Officer, Adstra and Chairman and President, Federation for Internet Alerts
1:45PM — 2pm
AFTERNOON DESsERT BREAK
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2Pm — 2:50pm
IT’S AN ADCHOICES WORLD: A REPORT FROM CANADA, LATAM, INDIA & EUROPE’S DAA GLOBAL PARTNERS
37 countries. 28 languages. A shared Principles framework – independent enforcement – and a predominantly co-regulated environment. We survey what’s on the mind of DAA’s global partners and the priorities they see for the interest-based advertising ecosystems in their home territory – and in their programs – for the year ahead.
MODERATOR
Mathilde Fiquet
Special Adviser, EPC - European Publishers Council & Account Director & Head of Office, Europe Analytica
SPEAKERS
Vatsal Asher
Convener, DAA Asia & Middle East
Shelley Samel
Chief Legal Officer, Ad Standards
Mary Teahan
President & CEO, Qendar
2:55Pm — 3:40pm
PRESERVING IDENTITY & PROTECTING PRIVACY: SANDBOXING, PET, & OTHER AD TECH DEVELOPMENTS
Clean rooms, privacy-enhancing technologies, sandboxes, customer data platforms—in all these places, DAA Principles apply. Protecting consumer privacy is vital but so is bolstering consumer trust and engagement through relevance. We examine how many of these innovations are having an impact on privacy protection, while preserving addressability, attribution, and measurement. Is there advertising innovation in the room?
MODERATOR
Alex Propes
Government Affairs & Public Policy Manager, Google
SPEAKERS
Travis Clinger
Chief Connectivity & Ecosystem Officer, LiveRamp
Jason Ketover, CIPPUS
Public Policy Manager—Privacy, Meta
3:40Pm — 3:45pm
Closing Comments & Take-aways
3:45Pm — 5:00pm
MANHATTAN HOUR @ DURST
It’s not just a Happy Hour, it’s a Manhattan hour (75 minutes)! Before we set you free in New York City, take in the two days of learning, confer with your colleagues, and have a cocktail and bites with us.
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