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Elon Musk Elon Musk by Walter Isaacson
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“The family adopted a motto: “Live dangerously—carefully.”
Walter Isaacson, Elon Musk
“If you were negative or thought something couldn’t be done, you were not invited to the next meeting,” Mueller recalls. “He just wanted people who would make things happen.”
Walter Isaacson, Elon Musk
“Physics could teach everything about the universe except why. That led to what he calls his adolescent existential crisis. “I began trying to figure out what the meaning of life and the universe was,” he says. “And I got real depressed about it, like maybe life may have no meaning.”
Walter Isaacson, Elon Musk
“1. Question every requirement. Each should come with the name of the person who made it. You should never accept that a requirement came from a department, such as from “the legal department” or “the safety department.” You need to know the name of the real person who made that requirement. Then you should question it, no matter how smart that person is. Requirements from smart people are the most dangerous, because people are less likely to question them. Always do so, even if the requirement came from me. Then make the requirements less dumb. 2. Delete any part or process you can. You may have to add them back later. In fact, if you do not end up adding back at least 10% of them, then you didn’t delete enough. 3. Simplify and optimize. This should come after step two. A common mistake is to simplify and optimize a part or a process that should not exist. 4. Accelerate cycle time. Every process can be speeded up. But only do this after you have followed the first three steps. In the Tesla factory, I mistakenly spent a lot of time accelerating processes that I later realized should have been deleted. 5. Automate. That comes last. The big mistake in Nevada and at Fremont was that I began by trying to automate every step. We should have waited until all the requirements had been questioned, parts and processes deleted, and the bugs were shaken out.”
Walter Isaacson, Elon Musk
“The people who are crazy enough to think they can change the world are the ones who do. —Steve Jobs”
Walter Isaacson, Elon Musk
“Separating the design of a product from its engineering was a recipe for dysfunction. Designers had to feel the immediate pain if something they devised was hard to engineer.”
Walter Isaacson, Elon Musk
“Reading remained Musk’s psychological retreat. Sometimes he would immerse himself in books all afternoon and most of the night, nine hours at a stretch.”
Walter Isaacson, Elon Musk
“He went to the Palo Alto public library to read about rocket engineering and started calling experts, asking to borrow their old engine manuals. At a gathering of PayPal alumni in Las Vegas, he sat in a cabana by the pool reading a tattered manual for a Russian rocket engine. When one of the alums, Mark Woolway, asked him what he planned to do next, Musk answered, “I’m going to colonize Mars. My mission in life is to make mankind a multiplanetary civilization.” Woolway’s reaction was unsurprising. “Dude, you’re bananas.”
Walter Isaacson, Elon Musk
“Step one should be to question the requirements,” he says. “Make them less wrong and dumb, because all requirements are somewhat wrong and dumb. And then delete, delete, delete.”
Walter Isaacson, Elon Musk
“The only rules are the ones dictated by the laws of physics. Everything else is a recommendation.”
Walter Isaacson, Elon Musk
“The important thing with Elon,” he says, “is that if you told him the risks and showed him the engineering data, he would make a quick assessment and let the responsibility shift from your shoulders to his.”
Walter Isaacson, Elon Musk
“Optimism, pessimism, fuck that,” Musk answered. “We’re going to make it happen. As God is my bloody witness, I’m hell-bent on making it work.”
Walter Isaacson, Elon Musk
“If your hand is on a stove and it gets hot, you pull it right off, but if it’s someone else’s hand on the stove, it will take you longer to do something.”
Walter Isaacson, Elon Musk
“Musk has a rule about responsibility: every part, every process, and every specification needs to have a name attached. He can be quick to personalize blame when something goes wrong.”
Walter Isaacson, Elon Musk
“This is how civilizations decline. They quit taking risks.”
Walter Isaacson, Elon Musk
“By sending their factories abroad, American companies saved labor costs, but they lost the daily feel for ways to improve their products.”
Walter Isaacson, Elon Musk
“maniacal sense of urgency is our operating principle,”
Walter Isaacson, Elon Musk
“This is how civilizations decline. They quit taking risks. And when they quit taking risks, their arteries harden. Every year there are more referees and fewer doers.” That’s why America could no longer build things like high-speed rail or rockets that go to the moon. “When you’ve had success for too long, you lose the desire to take risks.”
Walter Isaacson, Elon Musk
“Musk took an iterative approach to design. Rockets and engines would be quickly prototyped, tested, blown up, revised, and tried again, until finally something worked. Move fast, blow things up, repeat. “It’s not how well you avoid problems,” Mueller says. “It’s how fast you figure out what the problem is and fix it.”
Walter Isaacson, Elon Musk
“In addition, he came to a realization: he had a fanatic love of video games and the skills to make money creating them, but that was not the best way to spend his life. “I wanted to have more impact,” he says.”
Walter Isaacson, Elon Musk
“[Musk] concluded that Trump as president was no different than he was as a candidate. The buffoonery was not just an act. "Trump might be one of the world’s best bullshitters ever," he says. "Like my dad. Bullshitting can sometimes baffle the brain. If you just think of Trump as sort of a con-man performance, then his behavior sort of makes sense." When the president pulled the U.S. out of the Paris Accord, an international agreement to fight climate change, Musk resigned from the presidential councils.”
Walter Isaacson, Elon Musk
“Musk says. “After I got assassinated by the PayPal coup leaders, like Caesar being stabbed in the Senate, I could have said ‘You guys, you suck.’ But I didn’t. If I’d done that, Founders Fund wouldn’t have come through in 2008 and SpaceX would be dead. I’m not into astrology or shit like that. But karma may be real.”
Walter Isaacson, Elon Musk
“People are mistaken when they think that technology just automatically improves,” he would say in a TED Talk a few years later. “It only improves if a lot of people work very hard to make it better.”
Walter Isaacson, Elon Musk
“Musk would later talk about—even joke about—having Asperger’s, a common name for a form of autism-spectrum disorder that can affect a person’s social skills, relationships, emotional connectivity, and self-regulation. “He was never actually diagnosed as a kid,” his mother says, “but he says he has Asperger’s, and I’m sure he’s right.” The condition was exacerbated by his childhood traumas. Whenever he would later feel bullied or threatened, his close friend Antonio Gracias says, the PTSD from his childhood would hijack his limbic system, the part of the brain that controls emotional responses. As a result, he was bad at picking up social cues. “I took people literally when they said something,” he says, “and it was only by reading books that I began to learn that people did not always say what they really meant.” He had a preference for things that were more precise, such as engineering, physics, and coding.”
Walter Isaacson, Elon Musk
“How is this a business?” he asked. Later Hoffman would realize that Musk didn’t think that way. “What I didn’t appreciate is that Elon starts with a mission and later finds a way to backfill in order to make it work financially,” he says. “That’s what makes him a force of nature.”
Walter Isaacson, Elon Musk
“Most PhDs are irrelevant. The number that actually move the needle is almost none.”
Walter Isaacson, Elon Musk
“A pattern was set: try new ideas and be willing to blow things up.”
Walter Isaacson, Elon Musk
“Musk burst in carrying a sink and laughing. It was one of those visual puns that amuses him. “Let that sink in!” he exclaimed. “Let’s party on!” Agrawal and Segal smiled. Musk seemed amazed as he wandered around Twitter’s headquarters, which was in a ten-story Art Deco former merchandise mart built in 1937. It had been renovated in a tech-hip style with coffee bars, yoga studio, fitness room, and game arcades. The cavernous ninth-floor café, with a patio overlooking San Francisco’s City Hall, served free meals ranging from artisanal hamburgers to vegan salads. The signs on the restrooms said, “Gender diversity is welcome here,” and as Musk poked through cabinets filled with stashes of Twitter-branded merchandise, he found T-shirts emblazoned with the words “Stay woke,” which he waved around as an example of the mindset that he believed had infected the company. In the second-floor conference facilities, which Musk commandeered as his base camp, there were long wooden tables filled with earthy snacks and five types of water, including bottles from Norway and cans of Liquid Death. “I drink tap water,” Musk said when offered one. It was an ominous opening scene. One could smell a culture clash brewing, as if a hardscrabble cowboy had walked into a Starbucks.”
Walter Isaacson, Elon Musk
“1. Question every requirement. Each should come with the name of the person who made it. You should never accept that a requirement came from a department, such as from “the legal department” or “the safety department.” You need to know the name of the real person who made that requirement. Then you should question it, no matter how smart that person is. Requirements from smart people are the most dangerous, because people are less likely to question them. Always do so, even if the requirement came from me. Then make the requirements less dumb. 2. Delete any part or process you can. You may have to add them back later. In fact, if you do not end up adding back at least 10% of them, then you didn’t delete enough. 3. Simplify and optimize. This should come after step two. A common mistake is to simplify and optimize a part or a process that should not exist. 4. Accelerate cycle time. Every process can be speeded up. But only do this after you have followed the first three steps. In the Tesla factory, I mistakenly spent a lot of time accelerating processes that I later realized should have been deleted. 5. Automate. That comes last. The big mistake in Nevada and at Fremont was that I began by trying to automate every step. We should have waited until all the requirements had been questioned, parts and processes deleted, and the bugs were shaken out. The algorithm was sometimes accompanied by a few corollaries, among them: All technical managers must have hands-on experience. For example, managers of software teams must spend at least 20% of their time coding. Solar roof managers must spend time on the roofs doing installations. Otherwise, they are like a cavalry leader who can’t ride a horse or a general who can’t use a sword. Comradery is dangerous. It makes it hard for people to challenge each other’s work. There is a tendency to not want to throw a colleague under the bus. That needs to be avoided. It’s OK to be wrong. Just don’t be confident and wrong. Never ask your troops to do something you’re not willing to do. Whenever there are problems to solve, don’t just meet with your managers. Do a skip level, where you meet with the level right below your managers. When hiring, look for people with the right attitude. Skills can be taught. Attitude changes require a brain transplant. A maniacal sense of urgency is our operating principle. The only rules are the ones dictated by the laws of physics. Everything else is a recommendation”
Walter Isaacson, Elon Musk
“One of his favorites was Robert Heinlein’s The Moon Is a Harsh Mistress, a novel about a lunar penal colony.”
Walter Isaacson, Elon Musk

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