How do you get others excited about your product vision?

First, validate your assumptions, by asking them about their top concerns around their goals. Empathise with them and understand how they want to approach them. Then, pitch your vision around the product keeping the audience's concerns at the core. For tech, focus on what and how their efforts will be scaled and rework can be reduced. For design, help them understand the user goals they will be solving for. For sales, help them understand how the vision aligns with their strategy and can better scale their efforts to fulfil their responsibilities. For users, help them understand how it simplifies their lives. Empathy is what drives audiences to actively participate and share their thoughts. It builds a sense of shared responsibility.

Crafted 'User Persona Galleries' with collages representing various customer segments. This visual aid was a hit during presentations, instantly aligning our team's focus with our audience's pulse. It turned abstract data into relatable narratives, fostering empathy and targeted innovation. 🖼️🎯 Deployed a 'Vision Mapping' tool, creating interactive charts that linked product features with audience goals. In one swoop, it demonstrated our vision's reach, from user benefits to business impacts. Stakeholders could 'see' the plan, making strategy sessions more engaging and productive. 🗺️🔗

To drive the idea and impact of your initiative, storytelling is a great skill. Take a user persona and start with their current journey and challenges to achieve their goals. Use mockups and flow diagrams to visualise the current and improved user journeys. Add examples from the real world. Define the benefits the product vision will drive and how this can help them achieve their goals faster. Use competitive analysis backed by data to help them understand the user needs and market sentiments.

Contar uma história é uma técnica que ajuda na compressão da visão do produto, especialmente se envolver pontos visuais. Um Storyboard, muito utilizado para criação de vídeos e filmes, é uma forte ferramenta para ilustrar a história e tornar o storytelling ainda mais eficiente. A história contada deve ser a da visão do produto que pode vir antes da validação, em casos em que a equipe fará parte das experimentações da visão, ou após a validação e ajustes, para que o desenvolvimento do produto seja iniciado. É importante que esse board seja simples, claro, objetivo e que sempre fique disponível para consultas pela equipe.

Share the real story. How the product fit into the market How it will achieve business goals. System of achievable goals and vision describing concepts how the final product will look.

You have to speak the language of the audience. You have to be clear and sharp with your words. Always take pauses between your pitches and give time to the audience to absorb and respond to your ideas. Personally, I have used analogies on every occasion to build reliability and clarity around difficult concepts. Whiteboarding jointly often helps people shoot their ideas on the board and they develop a sense of ownership around the vision The idea of communication here is to encourage ownership. Use pictorial, verbal and written modes of communications to help audience interact with your thoughts in the real world.

What really worked for me and my organisation was to bring the product vision in every sprint review. We were starting always with the product vision statement the product OKRs and then we were diving to the sprint. That helped the stakeholders to understand how the sprint goal is connected to the product vision. Help also be repeteation to keep everyone align to the vision, provide feedback and keep the engaged.

Think like a product chef. A chef needs to serve the signature dish to the customers. For that, he needs the exact recipe and ingridents. A product chef needs the following. 1. A growing Market with a focus on niche. 2. A massive pain audience has in the market. 3. Purchasing power. 4. Easy to Target audience. Without this Vision is BS. Once you have the 4 things, you create the 1. Purpose 2. Vision 3. North Star 4. Outcome Just a product vision alone has no value.

While running a digital transformation, I started by asking the audience - If you had never used a land line phone, would a smart phone be quite a challenge to use? This got the audience thinking and they helped me understand the areas where they would be comfortable and areas where they wouldn't This helped me prioritise the ideas within the product vision and drive a fruitful conversation. We were able to determine the future state of the product as well as the milestones we need to achieve to get there within a specific timeline. We began conducting such workshops frequently as it helped them own part of the product and drive their responsibilities within the expected timelines. A true agile product is an outcome of collaboration

A visão do produto deve ser construída com participação de representantes de todos os times de produto (dev., UX/UI, negócios). Cada time traz sua comprenssão das necessidades do produto dentro de sua área e entendem as necessidades das demais áreas, incluindo bloqueios técnicos e desejos. Assim os times se sentem parte da construção e conhecem o produto do início ao fim. Isso torna a criação de histórias de usuários e definição de requisitos mais claros para todos. Ser parte da criação do produto desde o início gera o sentimento de pertencimento, de dono, abrindo espaço para contribuições de todos e mantendo o time excitado em cada fase. Transmitir para o mercado essa visão tendo sentimento de dono, torna a comunicação mais eficiente.

To make the product vision more appealing, its important to show how it's adaptable to changing market needs or technological advancements. Flexibility reassures stakeholders that the vision is responsive to evolving demands. E.g. Presenting a smartphone's future vision could highlight its adaptability which aligns with evolving user expectations. For example, it's seamless integration with upcoming technologies like augmented reality, and also its ability to incorporate new hardware innovations.