Alyce by Sendoso

This is a casual Wednesday afternoon email. A response like this can be yours 🔥 Here's the thing, I use gifting in my process, AS a gifting platform. I'd be shocked if my competitors (gifting platforms) weren't also sending this CMO something, I know she's talking to 2 others. All things being equal, who will win the deal? The rep who provides the better experience. The rep who shows they value the conversation. The rep who is sitting on the dinner table when they talk about their day. Skip the voicemails, skip the inbox, & join em for dinner. Deal Details: $30k opp vs $250 wine package

In this episode of the Exit Five podcast, Kris Rudeegraap, our Founder & CEO, sat down with Exit Five Founder, Dave Gerhardt as they covered: 💡 The differences between Growth Ops and Revenue Ops (and where each is most effective) 💡 Must-try direct mail strategies that go above and beyond to create memorable customer experiences 💡 How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization Catch the full episode here: https://lnkd.in/gU7dqDtZ #podcast #directmail #b2bgifting #AI

Standing room only at Austin Sandmeyer 🔥🎁 breakout session at #EMU24! Love hearing about Sendoso’s event strategy and Mobly loves partnering with y’all!

Want to get ahead, juggler? Drop some balls. Early in our careers, we are taught the importance of grasping the fundamentals of our craft. We learn the benefits of focusing on the tasks at hand. "Attention to detail" is invariably on the skills matrix. "She's going to go far - she never drops a ball." And on it goes. You do such a good job keeping every ball in the air that your manager throws you a few more. "You never drop a ball." And so you figure it out. You're the star of the show. And here's your reward - more balls incoming! More balls in the air == higher self-worth, right?? Then one of these figurative curveballs hits you: - A wayward ball drops. Gasp! There goes the clean sheet. And what of the self-worth? - You're running ragged. No time to breathe. No time to live. - The world around you is sprinting along as you keep your eye on the ball(s). "Abhay - you've got to know how to drop some balls." I despised this advice when I received it several years ago from my manager. "That's just not who I am," my inside voice said. "I don't drop any balls. That's why people trust me and value what I do." Was she right or what! It was excruciating initially and I second-guessed myself repeatedly. However, trading in my juggling skills and getting more reps with 'brutal prioritization' has been one of the biggest unlocks in my career. Some would say I've even gotten good with this prioritization thing. :-) Your value is not determined by how many balls you can keep up in the air. It's in knowing which ones you don't want to drop.

According to LinkedIn's 2024 Workplace Learning Report, 4 in 5 people want to learn more about how to use AI in their profession. 🤖 During episode 1 of the GTM Roulette Podcast hosted by Kris Rudeegraap, Sid Mistry & 💌Andy Mowat chat about where & how they utilize AI today. 🎧 Listen to the full episode here: bit.ly/45D0uCR #podcast #AI #linkedin

Thank you Devon Jones for the invite to the show. You made me sound way smarter then I really am. Sendoso https://lnkd.in/emtYqgV4

We have a competitive intel channel in Slack I love reading about the very very niche/specific feature differences Lots of times buyers compare software from a 30 thousand foot view And then end up buying based on low price But then weeks/months later after implementation they uncover a small and very painful/costly feature gap and are trapped in a contract with the wrong solution Here are two examples: 1. Competitor X doesn't have a turnkey 'Event' sending process. The competitor's customer (now our prospect) came back to us and told our AE she wanted to ship 30 swag items to an event and the cost of shipping was almost $2K. Plus, they don't share a delivery date. 2. Competitor Y doesn't have Custom Field data syncs and reporting within their Hubspot integration so the competitor's customer (now our prospect) can't run reports on how much is being spent on a Contact/Account level. Small examples but it's a good learning/reminder to get deep into the weeds.

Signal Partner Spotlight is back! This week we’re featuring gifting platform Sendoso. Gifting is an often overlooked move that, when applied strategically, can achieve some pretty amazing results. Modern buyers expect sellers to be more consultative than ever before, and building a strong relationship can be the difference between winning a deal or losing. The Sendoso x Pocus integration enables teams to send a meaningful gift with 1 click from directly inside their Pocus inbox, driving up to a 40% increase in outbound response rate. If you’re considering testing a gifting playbook, here are a few tips to get you started:  ▶️ Be selective in which accounts (and who at those accounts) receives a gift. Think surprise and delight, not physical spam! ▶️ Quality and personalization of the gift is key. Show your prospects you value them and have done your research. ▶️ Timing is everything. Use account signals to send your gift when it’ll have maximum impact. Check out the Sendoso x Pocus gifting playbook below for some ideas on how to integrate gifting into your outbound strategy.

Have you ever thrown a gift in the trash without even looking at it? The answer is probably no (unless you’re a Real Housewife). Buyers are inundated with dozens of cold outbound messages every day that get immediately deleted. It’s hard to get your message to stand out in the sea of spam, but strategic gifting campaigns can help get your foot in the door at high-priority accounts. I love using gifting as a thoughtful piece of an outbound strategy, which is why we partnered with Sendoso, making it easier for Pocus customers to trigger gifting plays with a click. If you’re not sure where to start layering in gifting for maximum impact, I’m going into more detail in my newsletter tomorrow or you can check out our Sendoso x Pocus gifting playbook today for more details. Curious to hear from y’all on the gifting campaigns you’ve sent or received - are you using gifting now for outbound? What tips would you share?

I'm jazzed about meeting up with a bunch of local event lovers this week at Mobly's Event Marketing University! If you are free this Wednesday join us for lunch, fun conversations, and some great networking! I've gotten a sneak peek into some of the sessions and they are FIRE! 🔥 Some of the amazing speakers are Trent Mano, 📱 Zach Barney, Catherine Bennett, Kate Poulson-Reiner, Liz Rojas, MBA, Ryan O'Hara, Cindy Sexton, 🟢 Jon Westover 🟢, Paul Shin 🌮, and so many more! Grab your seat -> www.eventmarketingu.com