ANNUITAS

Are you a Chief Growth Officer (CGO) - or doing the job of one? Whether you're an enterprise or growth stage B2B organization, you know how hard it is to create a sustainable, repeatable, scalable growth model. Rapidly evolving customer expectations, extended purchase cycles, customer churn, evolving technology, sales and marketing misalignment, data quality issues, lack of visibility into ROI of GTM efforts - the list goes on and on. ANNUITAS' CEO Adam B Needles and Head of Research Martin Schneider recently wrote a book to help individuals and teams navigate the challenges of growth in today's marketplace. The goal of the book is to present a framework to help B2B organizations transform their approach to go-to-market (GTM)—doing so via a Converged Growth lens and embracing the concept of the Chief Growth Officer (CGO) as an organizing principle for focused, orchestrated and customer-centered growth. Over the next few weeks, we will be highlighting some of the most important concepts from the book, such as the key elements driving the need to transform your go-to-market, the benefits of having an office of the CGO, and some of the foundational elements of transforming your go-to-market through a Converged Growth lens. Looking to get a copy of the book? Download a digital copy using the link below! #CGO #ChiefGrowthOfficer #growthstrategy #growthstrategies #gotomarket #gotomarketstrategy #gotomarketstrategies

Many in the go-to-market universe immediately think of the legacy Eloqua product when they think of Oracle's GTM tech portfolio. But the company has made some significant advancements in building out its Fusion Apps platform and capabilities - a lot more than just "slapping GenAI on everything." With such a wide gamut of applications that support a full journey GTM motion - Oracle is reinventing itself in compelling ways right now as a tech partner that can support significant orchestration of engagement across a lot of pre-and-post sale touch points. Our latest research brief comes from some great interviews with Oracle CX leaders and a few days spent at their recent analyst day event in their California HQ. For those still using Eloqua, there is a potentially bright future for your GTM tech stack...if you are an Oracle customer (past or present) we would love to hear your thoughts in the comments! #oracle #saas #ai #crm #cx https://lnkd.in/g4z5-6Hs

Our head of research Martin Schneider has some thoughts on #SugarCRM's announcement that it has acquired revenue optimization app sales-i.... It's an interesting move as more #CRM providers turn their attention towards "GrowthOps..." What do you make of the combined entities? let us know in the comments. https://lnkd.in/gVn_yX4B

“Make sure your strategy is GTM-led - not technology-led.” “Talk to your customers. Figure out who your best customers are, ask them about their pains, how they buy, where they go to learn, what sources they trust to get meaningful answers to business challenges. Then you can scale conversations that result in business outcomes around this customer journey.” “Orchestration across all facets of demand process is key.” Some of the highlights from our closing panel yesterday at ANNUITAS’ #GTM Transformation Summit in #PDX. Special thanks to Lauren Shleifer Goldstein, Michael Keister, Jessica Jones and Martin Schneider for finishing the event strong with our panel on “Debating the Role of the Chief Growth Officer”! #CGO #growthstrategy #gtmstrategy

“I shine the light in all the corners, and use data for everything.” ANNUITAS’ Chief Growth Officer Jessica Jones speaking with James Casper at our GTM Transformation Summit about the important role leadership plays in driving a data-driven culture within organizations.

Thanks for having us #PDX - our #GTM Transformation Summit was a huge success. Cheers to strategic growth! 🎉

You must align to outcome-oriented GTM KPIs… you must shift to thinking about your touch points as a stock portfolio, optimizing against a mix.” Adam B Needles at our GTM Transformation Summit in PDX on creating a system of KPIs directly related to driving meaningful commercial impact.

“The core of ANNUITAS GTM Transformation is a common, end-to-end Demand Process - placing customer journey at the center of lead-to-revenue flows and orchestrating content touchpoints, qualification, technology and organization around this journey.” #gtm #gotomarket #gtmstrategy #growthstrategy

“I needed to build a roadmap to sustained growth” “If you’re really going to transform, you need to be bold and address it head on” CEO Robert Seiler sharing his past experience with ANNUITAS, and what it takes to successfully lead an organization through a GTM Transformation.

“It’s your responsibility to make GTM something the CFO can get on board with.” Adam B Needles discussing the essential commercial pivots GTM leaders need to make to be successful and drive organizational alignment around GTM execution. Bravo Adam!