On Tuesday night, Amazon's advertising portal crashed temporarily disrupting the ability for media buyers to log in to the platform during #PrimeDay. Our teams noted intermittent load-time issues about two hours before the full crash, which occurred around 8:33 pm PST and came back up around 9:53 pm PST. According to Tinuiti's Elizabeth Marsten, "the crash led to frustration among advertisers and their agency partners as they struggled to access advertising dashboards and manage campaigns." https://lnkd.in/g9rDHivK
Tinuiti
Advertising Services
New York, NY 36,457 followers
Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon.
About us
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,000 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands. For more information visit http://www.tinuiti.com.
- Website
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http://www.tinuiti.com
External link for Tinuiti
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps
Locations
Employees at Tinuiti
Updates
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#PrimeDay is officially over - now what? Tinuiti's Mia Rowe will be joining Chad Rubin from Profasee and Colleen Quattlebaum from eComEngine, LLC to discuss how to elevate your Q4 Amazon strategy. Register for the webinar to learn about: ▶ Leveraging Prime Day data for Q4 success ▶ Smart budgeting and AI-driven pricing strategies ▶ Profit-boosting inventory management tips ▶ Winning the Buy Box with competitive data insights Reserve your spot here: https://lnkd.in/gQ7F9Mtm
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"With more prestige beauty brands joining its ranks in recent months, Amazon has been leveling up in beauty in a big way and challenging established retail leaders Sephora, Ulta Beauty, Target and Walmart for customers’ dollars," Erica La Sala reports in Beauty Independent, citing Tinuiti data. Read the full story here: https://lnkd.in/dUQ-ueez
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To increase their share of the global headphones market by introducing new product hits, Sony turned to Tinuiti and Snap Inc. to reach their prime audience in a place where they spent a significant chunk of their time. "We knew Snapchat was perfect," said Sony's Sarah Houghton, "especially because we've been growing our influencer network and wanted to find the right place for the content that we've been creating." Learn more about how Snapchat paved the way for proving the value of influencer-led creative: https://lnkd.in/eAD25wg8
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In today’s data-driven marketing landscape, the ability to ask the right questions is paramount, especially during major tentpole events like #PrimeDay. Amazon Marketing Cloud (AMC) emerges as the magic 8-ball of advertising solutions, offering advertisers a robust platform for precise analytics and strategic decision-making. Learn more about the value of #AMC and Tentpole Analysis: https://lnkd.in/geeWCquf
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Huge shout-out to Boll & Branch's Michelle Carrara and Tinuiti's Harry Browne for an incredible session at GROW NY where they sat down to chat about the value of TV and upper funnel marketing. 🔥🔥🔥
Great afternoon at GROW NY with Harry Browne from Tinuiti, diving into TV, upper funnel strategies, and how that's driving material results for us at Boll & Branch. Big thanks Anna Esrov for the push -- Checking this goal off for 2024! 📸 Photo credit all to you Zeus Peleuses!
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Boston Proper, known for its bold and chic designs, sought to expand its reach through upper-funnel and awareness support. Tinuiti's research pinpointed Bravo TV fans as the perfect audience. Partnering with NBCUniversal, we leveraged at-home influencer social content featuring talent from "The Real Housewives of Salt Lake City" to engage Bravo enthusiasts, fashion-savvy women, and online shoppers. This innovative use of TV talent shows that TV advertising is more than just commercials. It led to a remarkable 117% revenue growth for Boston Proper. Learn more about our strategy and success: https://lnkd.in/gQ3JNK8i
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We partnered with Amazon Ads to help Blueair find more effective and efficient ways to convert customers and drive repeat purchasing behavior while reducing ad spend. Learn more about how we expanded Blueair's advertising strategy across the entire sales funnel: https://lnkd.in/geEDs4SF
Discover the full-funnel strategy that Swedish air purifier company Blueair and Amazon Ads partner Tinuiti created using Amazon Marketing Cloud (AMC) Audiences. Learn more: https://ads.amazon/45DjTna
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From predictive analytics to customer service automation, the latest advancements in #AI are reshaping the marketing landscape. Check out six ways brands are harnessing AI for their marketing strategies, along with practical examples and ideas for implementation: https://lnkd.in/gY8G8fF3
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Among the frontrunners in the streaming revolution is Roku, a leading player in the #OTT advertising space. With over half of the U.S. population expected to use at least one ad-supported streaming service monthly by 2026, learning how to effectively leverage streaming platforms like Roku has become essential. Learn more about the world of Roku Ads, including insights, strategies, and practical tips to help navigate and succeed in this space: https://lnkd.in/gaTyge8D