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AudiencePlus
Technology, Information and Internet
Phoenix, Arizona 4,523 followers
Software, content, and community to help every company become a media company.
About us
AudiencePlus™ is pioneering the industry's first owned media software for marketers, enabling companies to build, engage, and monetize an owned audience. We believe that every company is becoming a media company, and are creating software, content, and community to help.
- Website
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https://www.audienceplus.com
External link for AudiencePlus
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Phoenix, Arizona
- Type
- Privately Held
- Founded
- 2022
- Specialties
- SaaS, Content Marketing, Content Distribution, Media, AI, Machine Learning, Video, Podcasts, Streaming, Community, and B2B Marketing
Locations
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Primary
Get directions
1001 N Central Ave
Suite 402
Phoenix, Arizona 85004, US
Employees at AudiencePlus
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David Cain
CMO turned Chief GtM Recruiting Officer || Lattice, Marketo, PlanGrid/Autodesk, SuccessFactors, OpenTable, YC, Sequoia
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Joe Chernov
Marketer / Pendo.io, He / Him
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Joe Andrews
CMO at SupportLogic
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Jason Wiener
Building teams & solving problems with data, ML, AI, & elbow grease
Updates
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We're thrilled to share that Anthony Kennada's episode is among the top 25 most listened to on The GTM Podcast! 🎧🎉 Anthony joined Scott Barker on the podcast by GTMnow to talk about the future of media and marketing. Check it out along with the other episodes with amazing operators like Adam Schoenfeld, Kelly Hopping, and Dave Gerhardt. The 100th GTM Podcast episode is out now! Available anywhere you listen to podcasts and now also on YouTube.
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AudiencePlus reposted this
Growth Marketing Manager @ Noibu | Software Startup Enthusiast | Transforming B2B growth into an exciting and rewarding experience 🏔️
Building content takes more than a good idea and a couple hours of work. It takes a shift in your frame of mind and consistent work over a long period of time. I’ve recently started a new role with much more responsibility on the content side and my favourite new resource is a great series by AudiencePlus called Easy Mode. Todd Clouser and Obaid Durrani go through strategy, ideation, distribution, and other key topics related to content. Not only are they providing great insights, but they’re doing it with great production value and amazing branding. If you’re just getting into content or want to sharpen your skills, you’ve got to check out Easy Mode!
𝗖𝗵𝗮𝗻𝗴𝗲 𝗺𝘆 𝗠𝗶𝗻𝗱: Without content, every other function of the GTM team fails. Yet, - content is generally low person on the totem pole - they rarely hold their own budget - they almost never have autonomy to experiment Why? Because typically content marketers are viewed as tactical executers and not strategic thinkers. First, let's stop underestimating the power of someone who can execute. I know a ton of "strategic masterminds" that couldn't ship something themselves if their life depended on it. Second, content friends, "thinking strategically" is so mind-blowingly simple. The reason most of us don't do it is because we're so tied up in trying to generate quick wins. What's the purpose of your content? Ask a strategic thinker and they will respond very different than a tactical thinker. Strategic thinkers will talk about: - Changing the way people think about a problem - Enabling the audience to fix that problem - Training the audience to spread your narrative for you Tactical thinkers will talk about: - Generating demo requests - Ranking in search - Increasing traffic I understand that content marketers are constantly trying to chase these tactical numbers. But if you want to get: - Your own budget - Autonomy to experiment - A seat at the table you need to start thinking more strategically AND executing the tactics. This is the reason Obaid Durrani and I created Easy Mode. Content marketing is the lifeblood of a business and we need more content marketers ascending into leadership positions. If you want to build a strategic content engine that generates real results, go binge the full series of Easy Mode: https://lnkd.in/e3nUkUp4
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AudiencePlus reposted this
If you are curious about where B2B SEO is going, how the landscape has changed, and what you as a marketing leader can do to adjust (and you have 23 minutes to spare), I recommend giving this video a whirl 🤠 https://lnkd.in/gxtwPXcP A few weeks ago I flew out to NYC to present at Goldenhour by AudiencePlus on how to modernize your SEO strategy. I rarely attend conferences, but this event (and this talk) we're different. Tune in to get a crystal clear view of where I think the space is going, and how we can leverage organic search for audience development and long term growth vs only fishing for the minority of folks that are in market and actively raising their hands. If you do watch, please leave a comment and let me know what you think :)
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AudiencePlus reposted this
Congratulations to the team at DroneDeploy for yesterday's launch of Insider -- a masterclass in Owned Media (IMO) as both (a) a beautiful destination for all reality capture thought leadership, and (b) an invitation to their audience to access exclusive content and experiences. Bravo to David Sadeghi, Cindy Dubon, Grant Tallmadge, and the rest of the DD team! Check it out below.
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AudiencePlus reposted this
I loved my interview with Anthony Kennada, Founder of AudiencePlus. Anthony wrote the book on Category Creation and I am so fascinated with his point of view that every company will become a media company. PHX Ventures is a proud investor in AudiencePlus. I hope you like this episode of the PHX Founders podcast.
Episode 2 of PHX Founders Podcast Season 2 is now live! Gregg Scoresby interviewed Anthony Kennada, Founder & CEO of AudiencePlus. If you know Anthony, it's not hard to imagine that he's always had enthusiasm for diving into new experiences and taking on any challenge that sounded fun. From prom committee, to starting a travel site, to going after roles in sales and marketing with no prior experience.... Anthony has never held himself back. Which is only partly what makes him a great founder. In this episode, you'll hear more about why he's got what it takes to build category-leading companies. full episode here: https://lnkd.in/gCeB5gqq
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Dropping this week on AudiencePlus: The Flow of Information: Obaid Durrani The Answer to Revenue is Trust: Chelsea Castle How the CMO Role is Being Reinvented: Kathleen Booth, Alex Poulos, Jack Foster, Andrew Davies Level Up Episode 1 - Filling the Information Gap with Memorable Content: 😻 Maeva Cifuentes, Obaid Durrani How to Leverage AI to Operationalize the Marketing Funnel: Shikhar Singh How to Use LinkedIn (and other channels) to Build a Rented Audience: Abby Murray
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It's time for the Friday roundup of job listings from AudiencePlus Career Connect. Where we help connect top companies with top talent in Owned Media. A few highlights: ➡️ Senior Content Marketing Manager - Exit Five - https://lnkd.in/g6U7Pvia ➡️ Content Marketing Manager - monday.com - https://lnkd.in/gspkumx3 ➡️ Manager, Consumer Content - Coinbase - https://lnkd.in/gVgvxfbq ➡️ Content Marketing Manager - Castle - https://lnkd.in/gfr2prXt ➡️ Senior Manager, Content Strategy - Spotter - https://lnkd.in/gGqxPjE4 ➡️ Senior Manager, Content Strategy - Tatari - https://lnkd.in/gvz9yq_s If you have any open roles on your team, drop them in the comments to get them added to Career Connect. #hiring #ownedmedia
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This week on AudiencePlus: May 13: The 80/20 Rule of Exclusive Content Anthony Kennada & Todd Clouser May 14: How to Convert Thought Leadership into Revenue Mark Kilens, Sarah McConnell, Jo Birtle, Katie Berg May 15: Apple's Recent Ad Reactions & the Impact on Creative Marketing Mike Manheimer & Anthony Kennada May 16: How to Modernize Your SEO Strategy for Audience Development John-Henry Scherck May 17: How to Build an Audience with Written Content Chelsea Castle Subscribe at Audienceplus.com/discover
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It's time for the Friday roundup of job listings from AudiencePlus Career Connect. Where we help connect top companies with top talent in Owned Media. A few highlights: ➡️ Growth Content Marketing Manager - Podium - https://lnkd.in/gdfE7Guu ➡️ Content Marketing Manager - Talkdesk - https://lnkd.in/g9ZKph6D ➡️ Head of Content - Observe.AI - https://lnkd.in/gtskPW4j ➡️ Director, Content Marketing - Snyk - https://lnkd.in/gcxi5waH If you have any open roles on your team, drop them in the comments to get them added to Career Connect. #hiring #ownedmedia