Thank you, Contagious, for doing an in-depth piece on our incredible strategy and creative for our Jif Save the Celery campaign that hijacked the Super Bowl. Peter Defries, Alan Wilson and Jennifer Baldwin break down Jif's business challenge and how our creative solution answered the brief while elevating the brand on one of the largest advertising days of the year. "It’s hard to change top-of-mind perceptions of how people use a product. We took it upon ourselves to think of something big that was going to shake up perceptions of when and how they should be using Jif." - Jennifer Baldwin, Head of Strategy
About us
We are a full service, creative agency with a fiercely creative spirit, backed by the most powerful company in the world. We believe: WHEN THE WORLD ZIGS, ZAG. Why would you ZIG when you can ZAG? ZAG-ing is what makes a difference. It’s what catapults you out of the category norms, differentiating you from competitors, and driving business results. And it’s where we create breakthrough ideas that allow the brands we work with to not only join cultural conversations, but become cultural icons. ZAG-ing builds brands that people care about, pay attention to and invite into their lives.
- Website
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www.bartleboglehegarty.com
External link for BBH USA
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1998
Locations
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Primary
375 Hudson Street
13th Floor
New York, NY 10014, US
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8360 Melrose Ave
3rd Floor
West Hollywood, California 90069, US
Employees at BBH USA
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Dana Lyn Baron ✨ Actor ✨ Voice Actor
Currently in Pre-Production on the 1st Installment of Betty & Mary
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Alex Orson
Operations Lead @ BBH USA | Program Management, Certified ScrumMaster
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Gina Leone
Energetic leader, determined problem-solver, proven brand and business communications executive
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Hernan Ibanez
Head of Design at BBH USA
Updates
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#AdOfTheDay Exactly one year ago, we launched the world hottest new boy band -- Tabby 5. Their hit single 'Wet Your Whiskers' garnered over 1 billion media impressions and named a top 5 TikTok Channel you should know about by Ad Age. Overnight sensation for Meow Mix!! The J.M. Smucker Co. Erica Roberts Alan Wilson Peter Defries Lauren Schneidmuller Gina Leone Anna Goldberg Juli Faltas Gail Hollander
Wet Your Whiskers (Meow Mix jingle remix) - Tabby 5
https://www.youtube.com/
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Introducing FURniture. Hernan Ibanez, our Head of Design, has crafted BBH's dream office pieces, merging our iconic black sheep style with all things office, from phone booths to copywriter desks 🖤.
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“We’re using music in a new way to show the translation capabilities of Galaxy AI, but ultimately, this is about something bigger – how that technology opens connections with others. It’s a story of inclusiveness" - Ryan Paulson, Global Executive Creative Director 🤳 🎶 🌟 ------- Samsung Electronics, The Drum, BBH USA
Samsung’s Galaxy AI helps a teen ‘kick it’ in every language imaginable
thedrum.com
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🚨 NEW WORK ALERT! 🚨 Galaxy AI helps us open up to others. Bonus: you might just learn how to breakdance and play cricket. Our new work for Samsung Electronics Global uses music in a new way, showing the powerful translation features of Galaxy AI to tell a story of inclusiveness. Bonus: you might just learn to say, “yes, you can” in several different languages. Ryan Paulson Felipe Pavani Alanna Watson Patrick De Young Stephen Icardi Hernan Ibanez Elizabeth Rowny Jessica Neira Nicole Hruby Daniel (she/her) Alex Wyatt Jean-Luc Ford Juli Faltas Samantha Deevy Erica Roberts
The Next Big Thing Is You | Samsung
https://www.youtube.com/
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The Está Aquí “Make It Latin” campaign celebration keeps rolling! Check out the vibrant new social content highlighting their newest iced coffee creation ☕ 🔥!! Erica Roberts Peter Defries Alan Wilson Nia Bolling Liv Johnston Lauren SchneidmullerPerry von Stade Jennifer Baldwin Natalia Sayao Yuri Lee Tina Bandzuch Jane Picarelli Claire Landman Jay McGill The J.M. Smucker Co.
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"We often use the adage ‘fewer, bigger, better.’ We’re going to see a different approach–‘more, smaller, better.’ Election years always create a certain context—increased pricing, increased noise, increased cultural anxiety. This year this is even more heightened. You’ll see brands looking to experiment with how to connect with people in this context. You’ll see brands looking to lessen their reliance on the channels that will be subsumed by election noise or looking to offer an antidote in these spaces—things that are fun, dumb (the good kind!) and designed to bring levity to the moment. I’m hoping it will inspire an experimental attitude, a willingness to play with tone a bit and where brands show up … and, yes, maybe a willingness to get just a little weirder than usual." - Samantha Deevy, CSO BBH USA
37 ad execs predict 2024 second half trends—and what they don’t want to see
adage.com
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🌟 Proud moment for our design team! 🌟 Our talented Richard Supriano has collaborated with Fast Company to design a social media warning label in response to Dr. Vivek Murthy's call for Congress to require social media companies to add labels to their apps, aiming to improve mental health among teens.
A warning label for social media? Here’s what it could look like
fastcompany.com
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😍ICYMI: Gail Hollander and Erica Roberts immersed us all in how they BLOW UP heritage brands on the reg at The J.M. Smucker Co. You two are client agency #GOALS!! Thank you Brand Innovators for a great event and to Anne Hill for moderating such an engaging discussion 😍
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🤩Live from Cannes: Gail Hollander winning the first ever TikTok CMO “Strong POV” Award for keeping The J.M. Smucker Co. brand’s presence strong on the platform 🤩
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