Artificial intelligence empowers the creative process in advertising, says Mihael Mikek, founder and chief executive of Celtra, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to Celtra, Microsoft Advertising and Silverpush for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eAA7zVp8) and much more! #beetcannes #canneslions2024 Robert Andrews The Beet Retreat Berkshires starts on Sunday! 🏞 https://lnkd.in/ewhG-SSV
About us
Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the passion and point of view of industry influencers. An influential, global audience consumes about 10,000 video views per day. The videos are viewed on Beet.TV and widely syndicated. Videos are produced at the Beet.TV studio in Manhattan, at industry events such as CES, DMEXCO, Cannes Lions, and Advertising Week. Many videos are produced at Beet.TV’s signature “leadership” events. Beet.TV covers many aspects of the industry including video advertising strategy; platforms for distribution and consumption; programmatic; web original entertainment and news; social media; devices; and many aspects of strategy around discovery, search and syndication. Most of the 200,000 video views occur off-site via syndication, the embeddable player, and other means. Videos are seen on AOL, TechCrunch, Twitter, the Huffington Post, Reuters Insider, Dailymotion, NASDAQ.com, and many other sites. Beyond the video and page views is a large, influential social graph with nearly 200K Twitter interactions and 250K retargeting impressions.
- Website
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https://www.beet.tv
External link for Beet.TV
- Industry
- Media Production
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
Locations
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Primary
123 Park Avenue South
New York, NY 10010, US
Employees at Beet.TV
Updates
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Retail media can help advertisers to drive brand loyalty, says Pamela Young, head of sales at CVS Media Exchange (CMX), in this interview with Beet.TV contributor Jon Watts at the Cannes Lions International Festival of Creativity. Special thanks to CVS Media Exchange (CMX), Criteo, LiveRamp and Snap for Business for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/e5ftabHj) and much more! #beetcannes #canneslions2024 #retailmedia #commercemedia #drugstores Rob Williams The Beet Retreat Berkshires starts on Sunday! 🏞 https://lnkd.in/ewhG-SSV
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Contextual signals help to make programmatic advertising on connected television more effective, says the amazing Ria Madrid, vice president of advertising partnerships at Wurl, in this interview with Alan Wolk from TVREV at the Cannes Lions International Festival of Creativity. Special thanks to DIRECTV Advertising, Spectrum Reach, TripleLift and Wurl for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/dhkWKDDT) and much more! #beetcannes #canneslions2024 #contextualads #ctv #streamingads Rob Williams The Beet Retreat Berkshires starts on Sunday! 🏞 https://lnkd.in/ewhG-SSV
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Traveler media offers omnichannel reach for brands, says Aaron Gallagher, managing director and head of sales at Kinective Media℠ by United Airlines, in this interview with Beet.TV's Lisa Granatstein at the Cannes Lions International Festival of Creativity. Special thanks to Kinective Media℠ by United Airlines for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/dWhNXNky) and much more! #beetcannes #canneslions2024 #travelermedia #retailmedia Rob Williams The Beet Retreat Berkshires starts on Sunday! 🏞 https://lnkd.in/ewhG-SSV
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The Beet Retreat Berkshires will be epic! Cassidy Diamond, vice president of brand partnerships and demand facilitation at Magnite, says she's looking forward to the stimulating conversations about advertising, artificial intelligence, retail media and identity solutions. Visit Beet.TV for this video (https://lnkd.in/dTpvhS_T) and much more! The Beet Retreat Berkshires starts on Sunday! 🏞 https://lnkd.in/ewhG-SSV
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Advertising that's automated and addressable is optimal for brands, says Mark Olsen, senior vice president at Disney Advertising, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/g_NP6S6B) and much more! #beetcannes #canneslions2024 👉 The Beet Retreat Berkshires starts on Sunday! 🏞 https://lnkd.in/ewhG-SSV
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"Gaming is the next streaming" in its power to connect brands with audiences, says Lynne Kjolso, vice president, global partnerships and retail media, at Microsoft Advertising in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to Celtra, Microsoft Advertising and Silverpush for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eB2SjhYB) and much more! #beetcannes #cannelions2024 The Beet Retreat Berkshires starts on Sunday! 🏞 https://lnkd.in/ewhG-SSV
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Data collaboration unlocks insights for marketers, says Daniella Harkins, senior vice president, go-to-market, at LiveRamp, in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to LiveRamp for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eYZKb5cG) and much more! #beetcannes #canneslions2024 The Beet Retreat Berkshires starts on Sunday! 🏞 https://lnkd.in/ewhG-SSV
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Data sources fuel commerce media's results for advertisers, says Todd Parsons, chief product officer at Criteo, in this interview with Beet.TV contributor Jon Watts at the Cannes Lions International Festival of Creativity. Special thanks to CVS Media Exchange (CMX), Criteo, LiveRamp and Snap for Business for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eRYNn94K) and much more! #adtech #firstpartdata #dataprivacy #beetcannes #canneslions2024 The Beet Retreat Berkshires starts on Sunday! 🏞 https://lnkd.in/ewhG-SSV
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Artificial intelligence is poised to transform video targeting, says David Agnew, head of Midwest sales at Silverpush, in this interview with Lisa Granatstein, editorial director of Beet.TV at the Cannes Lions International Festival of Creativity. Special thanks to Celtra, Microsoft Advertising and Silverpush for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/g7rvRxka) and much more! #streamingvideo #youtube #audienceinsights #beetcannes #canneslions2024 The Beet Retreat Berkshires starts on Sunday! 🏞 https://lnkd.in/ewhG-SSV