Bridge Partners

Now is the time to focus on your customer journey. Did you know that 70% of CX leaders have made it a top priority for 2024? Businesses that craft seamless, personalized experiences delight their customers at every stage, driving loyalty and growth. In our latest blog post, Tim Gunderson and Amy Duchêne take a deep dive into the latest trends in customer journey orchestration. They share actionable insights on creating cohesive, personalized experiences that boost satisfaction and loyalty. 🔗 Read about the transformation happening to the customer journey: https://lnkd.in/g-bqbCd4, and vote in our poll below on what aspects you find matter the most. Let us know!

With near-term profitability and sustainable long-term growth as their new charter, technology marketers are recognizing the foundational importance of customer relationships and loyalty. To succeed in the evolved, mature technology marketplace, forward-thinking leaders understand that maximizing the customer journey means finding revenue everywhere, expanding existing account footprints, and minimizing churn. And, with 70% of CX leaders rethinking their entire customer journey, this is the year of massive transformation.  Our Principal of Digital, Tim Gunderson, and team dive deep into the topic of customer journey orchestration and the reasons why more orgs are pivoting focus to this in 2024-2025. https://lnkd.in/g-bqbCd4

Effective product marketing is as important a component of business success as product development or sales. Here are a few questions Engagement Manager John Powell recommends to help determine if your marketing bill of materials (BoM) is generating the maximum value of awareness among sellers, partners, and customers. 1️⃣ Does your sales team understand the top three core values your solution offers? When speaking with customers, can they clearly articulate this value?  Effective product marketing managers recognize that sales enablement is as important as external activity. After all, your sellers are your first customers. Without carefully constructed fluency from product marketing, your customers and prospects may hear disconnected storytelling of limited value. 2️⃣ Is it easy for your customers to know exactly how your solution shines versus alternatives?  In many industries, there can be dozens of competing solutions. Unless your solution is so unique you have no direct competitors, getting to the heart of your differentiated story is imperative. For those circumstances when your innovations don’t have direct competitors, it’s product marketing’s responsibility to develop a compelling narrative explaining why the absence of your product is not in the customer’s best interest. 3️⃣ Do sellers, partners, and customers understand where your solution fits within the larger ecosystem and the overall value your organization delivers?  In many larger enterprises, your product may be a part of a larger picture. Having a story that combines product value + platform/ecosystem value + company value creates a much more compelling story. 4️⃣ Does the market (analysts, researchers, publications) view your solution positively and talk about your solution in the way you want them to?  If you have visibility into key market analysts and researchers or you are presenting in front of an industry audience, you want to artfully educate them so they can effectively advocate on your behalf. ❓ How do you ensure that your product’s unique selling points are clearly communicated across all customer touchpoints? ⬇ Need help? Our contact information is in the comments.

Are you leveraging the full potential of your customer base? Here, Tim Gunderson, Principal of Digital, shares a snapshot of three proven strategies to revolutionize your customer journey: 🔄 From Bottom-Up to Top-Down: Make customer journey orchestration a top-down, executive-level priority. Discover how integrated data and coordinated strategies can create a seamless experience and eliminate fragmentation. 🔄 From Inside-Out to Right-Side-Out: Start with customer needs and real-world value, not internal perspectives. See how leading companies use customer sentiment and data to guide marketing efforts and achieve a meaningful impact. 🔄 From Backward-Facing to Forward-Looking: Embrace AI and predictive analytics to anticipate customer behavior and personalize experiences. Learn how to move from reactive to proactive strategies that anticipate customer behavior and personalize experiences. ❓ How do you balance between reactive and proactive customer engagement strategies? Which approach has yielded better results for your business? 🔦 Dive into these strategies—and what's causing this shift— in our blog article "The Transformational Power of Customer Journey Orchestration" in the comments below. 👋 And if you find these options are easier said than done, our team is experienced at enhancing customer satisfaction and driving retention and revenue. Contact us today to learn more: https://lnkd.in/gi-5i3iD

Many marketing leaders know they should be leveraging AI-driven insights, but don't know where to start. 🤷♂️ Paul Shirer 🔥, Principal of AI, Automation & Analytics, recommends 4 top use cases to begin implementing AI-enhanced data techniques into your strategy: 1️⃣ Analyze Individual Customer Data Points • Create highly personalized segments for more targeted and effective campaigns. • Ensure your marketing messages resonate with specific customer needs and preferences. 2️⃣ Leverage Machine Learning for Predictive Intelligence • Develop lead scoring, best customer profiles, and churn profiles. • Stay ahead of market trends and make proactive decisions to retain customers and improve lead conversions. 3️⃣ Ingest Data into AI for Deep Analysis & Recommendations • Perform deeper data analysis to uncover actionable insights. • Receive clear recommendations on what to do next, optimizing your marketing strategies with confidence. 4️⃣ Create AI-generated Narratives with Data Stories • Transform complex data sets into compelling narratives. • Facilitate better communication and understanding among stakeholders, driving strategic actions based on clear insights. With endless ways to utilize artificial intelligence, part of the benefit our team brings is understanding how and when to use AI, and to do it safely and securely. Our analytics and automation practice is a core part of our business and we are built to help you get quick wins while having an eye on the future. Have questions about AI? Just reach out! https://lnkd.in/gi-5i3iD

Many marketing leaders know they should be leveraging AI-driven insights, but don't know where to start. 🤷♂️ Paul Shirer 🔥, Principal of AI, Automation & Analytics, recommends 4 top use cases to begin implementing AI-enhanced data techniques into your strategy: 1️⃣ Analyze Individual Customer Data Points • Create highly personalized segments for more targeted and effective campaigns. • Ensure your marketing messages resonate with specific customer needs and preferences. 2️⃣ Leverage Machine Learning for Predictive Intelligence • Develop lead scoring, best customer profiles, and churn profiles. • Stay ahead of market trends and make proactive decisions to retain customers and improve lead conversions. 3️⃣ Ingest Data into AI for Deep Analysis & Recommendations • Perform deeper data analysis to uncover actionable insights. • Receive clear recommendations on what to do next, optimizing your marketing strategies with confidence. 4️⃣ Create AI-generated Narratives with Data Stories • Transform complex data sets into compelling narratives. • Facilitate better communication and understanding among stakeholders, driving strategic actions based on clear insights. With endless ways to utilize artificial intelligence, part of the benefit our team brings is understanding how and when to use AI, and to do it safely and securely. Our analytics and automation practice is a core part of our business and we are built to help you get quick wins while having an eye on the future. Have questions about AI? Just reach out! https://lnkd.in/gi-5i3iD

Looking to boost MDF usage in H2? ⏰ Simplify the activation process for your partners. Offering a catalog of ready-to-use MDF-approved packages and services can make a significant difference. Consider options like: • Marketing content creation • Personalization for offerings • Paid media services • Lead gen campaign execution • Event support (virtual and/or in-person) Your partner ecosystem comprises diverse levels of marketing expertise, resources, and needs," reminds Kyrsa Dixon, Senior Director of Partner Ecosystems. "This is your opportunity to equip them with the options and support they need to close the year successfully." Read more of Kyrsa's tips on helping partners activate MDF: https://lnkd.in/giWcCG4G #partnerecosystems #MDF #partnermarketing

Reflecting on Pride Month: June has been a month to celebrate love, diversity, and the vibrant history and contributions of the LGBTQ+ community. As a company, we believe it's important to hold space for Pride Month and reaffirm our commitment to inclusion, acceptance,  belonging, and individual freedom.    We'd like to take a moment and honor the work of The Trevor Project, which provides critical crisis intervention and suicide prevention services to LGBTQ+ youth. We’re proud to support this incredible organization each year and remain committed to creating a safe, inclusive, and supportive environment for all. Learn more, reach a counselor, or donate here: https://lnkd.in/gSG_Ckx   As the month comes to a close,  let’s all continue to make time to learn, reflect, and celebrate the diversity that makes our community strong, all year long. #HappyPride

Want to create more consistency in your product marketing? While the enterprise environment often comes with limited time for planning, communication across time zones, shifting priorities, and conflicting goals, we offer three effective strategies for ensuring more consistent product marketing efforts, even within a large global organization. ⚙ Standardize Product Launch Workflows and Processes Efficient workflows and effective processes are the bedrock of great product marketing. Your product launches will succeed if your processes are well-defined and meticulously followed. Begin by documenting the workflows and processes that yield the desired outcomes. Ask yourself, "What is our product launch journey?" By documenting this journey, you can identify gaps and opportunities, ensuring that the outputs of your product marketing efforts align with their inputs. 🗣 Align Terminology Across Globally Distributed Teams Consistency in terminology is fundamental to driving effective product marketing. In globally distributed teams, it’s easy for words to lose their meaning or be misunderstood. Standardize key terms and definitions to ensure everyone is on the same page. This might seem basic, but if you've ever felt like others didn’t understand your intentions, there’s room for improvement. Clear, standardized communication ensures that everyone is literally speaking the same language. 🔎 Seek and Share Best Practices One of the biggest advantages of working in a global environment is the opportunity to learn from diverse experiences. Share best practices across your teams to learn what works and what doesn't. During your next meeting or team call, listen to the ideas being shared and document the successful ones. Sharing these insights can build a highly effective product marketing organization and drive consistent results across different regions. ----- Follow Bridge Partners for more product marketing tips. Need help with your product marketing? We help create compelling content to connect with customers at every stage of their journey. Learn more: https://lnkd.in/gP9xZEA9 ----- #productmarketing #marketing

No matter if you're a senior executive or entry-level worker, the ability to express yourself clearly and connect with your audience is a valuable asset in any professional setting. Today we're sharing an exciting way to leverage Artificial Intelligence (AI) to unlock your communication potential. Here's how:   👀 Step 1: Deepen Your Self-Awareness - Embrace Word Clouds: Inspired by Seth Godin 🌔's newsletter tip to analyze your past content (emails, website, blog posts) using Word Clouds. This helps you identify recurring themes, repetitive phrases, and the overall "tone essence" conveyed by your writing. - Uncover Your Speaking Style: Take things a step further! Use AI tools like ChatGPT, Gemini, or Perplexity to extract your speaking style from call transcripts. Creating separate Word Clouds for your writing and speaking can reveal hidden communication patterns and areas for improvement. 💡 Step 2: Gain Insights from Industry Leaders - Identify Top Performers: Leverage search tools to find your top 20 performing blog posts. Then, expand your research by analyzing the top 20 posts of 2 successful competitors. - Become an AI-Powered Analyst: Utilize ChatGPT to gain valuable insights from these top-performing blogs. Analyze topics, writing styles, and format approaches used by your competitors. This can spark fresh ideas and content strategies. 📈 The Results? By combining these steps, you gain a comprehensive understanding of your communication style and what resonates with your audience. This empowers you to: - Refine Your Voice: Identify overused words and adjust your tone for improved clarity and engagement. - Discover New Content Opportunities: Analyze competitor content for fresh ideas and adapt successful formats to your unique brand voice. - Generate Content with Confidence: Let ChatGPT suggest blog topics based on industry trends and your own unique voice, helping you consistently create captivating content. Ready to embark on your journey to becoming a more effective communicator? AI can be a powerful tool to enhance your craft and create content that truly connects with your audience.  If you're not already using AI, Bridge Partners is here to help.   If you found this helpful, please share with others! How can you envision using AI to improve your communication skills?