Capacity Interactive

Our inaugural Cultural Compass study is out! One of MANY findings: comparing platform-wide click-through rate on Google vs. other channels is nuanced, because SEM is a serious outlier amongst Google campaign types. Makes sense, given how user-intent-driven search is! Download the full report to learn more, and stay tuned on LinkedIn for more bit-sized insights: https://bit.ly/3L3EtU8

AI is calling. Have you answered?   Google’s Mike Abrams joins the Boot Camp 2024 lineup to share why AI-powered ad strategies are a MUST in today’s digital landscape. 🤖 Learn how to reach ever-changing audiences with tailored creative at scale, and start maximizing profitable growth for your organization. Register Now → https://bit.ly/3w46S2B

Thank you for your hospitality, West Coast! The CI team was delighted to present our new Cultural Compass study and spend face-to-face time with arts marketers in both San Francisco and Seattle over the past five days. Big shoutout to American Conservatory Theater, San Francisco and World Trade Center Seattle for entertaining us in your beautiful spaces.

Have you checked out the 2024 Cultural Compass study yet? This is an overview of key findings—download the full report for comprehensive breakdowns of each metric by channel, campaign type, organization genre, and more. We're so excited to be able to share this data and will continue to release bite-sized insights here. Get the Insights → https://bit.ly/3L3EtU8

Before Priya Iyer Doshi, Christopher Williams, Mandy Nace, Emma Zeger, and Aly Gomez were arts marketers with CI, they attended Boot Camp as arts marketers from organizations like yours, working in roles from Marketing Director to Communications Associate. All 5 vividly recall their first Boot Camp—and how that conference transformed their mindsets and careers. Register for your first (or next!) Boot Camp now: https://bit.ly/3w46S2B.

📨 Instagram Algorithm- Why 'Sends' Matter More Than Ever IG prioritises shareable content in rankings and reveals that the sends-to-reach ratio is key for improved visibility. Everyone's favourite social media CEO, Adam Mosseri, said that. "One of the most important signals we use in ranking is send per reach... So, of all the people who saw your video or photo, how many of them sent it to a friend in a DM?"  This shouldn't be a surprise, as Instagram has been saying for a while now that they see the most interactions in DMs and messaging. Find out more 👇 https://lnkd.in/epFjNEGD 🚀 Digital Marketing Benchmarks for the Arts Sector The arts and culture digital agency Capacity Interactive has published its Digital Compass report, which examines the 2023 digital advertising data from 150+ arts organisations across the United States and Canada. If you're looking for AD benchmarks for the sector, this is a report worth looking into.  Download the report on the link below ⬇️ https://lnkd.in/enNKR4bV 🏛 White House Creator Economy Conference In August, the White House will host its first-ever White House Creator Economy Conference. The conference will invite influential social media personalities and industry professionals to discuss issues like data privacy, fair pay, AI, mental health, and more with senior White House officials. I share this because if governments embrace digital best practices and connect with the people at the forefront, the arts and cultural sector should take a similar stance. https://lnkd.in/eJyQqq9k #ArtsAndCulture #SocialMedia #CreatorEconomy #TheWhiteHouse #Museums #ArtsMarketer #DigitalMarketing #InstagramTips

The 2024 Cultural Compass is here, in all its detail-rich, data-driven glory. This jam-packed report focuses on the metrics YOU ask the most about and is fueled by data from more than 7,000 digital campaigns and 150+ client organizations—data that will help you inform optimizations to your marketing mix, build a case for investing in website improvements, and inspire strategic planning for FY25. Access all the Insights → https://bit.ly/3L3EtU8

The Cultural Compass tour continues! Is Priya Iyer Doshi coming to a city near you? Find out at the link below - and stay tuned for the full study! https://lnkd.in/gPG74pgR

What a week! The CI team had fun presenting industry research and catching up with arts marketers from across the country at some of our favorite events. Thanks to everyone who stopped by and said hello at A.R.T./New York’s Spring Summit, OPERA America’s Conference and World Opera Forum, and the League of American Orchestras’ National Conference.

Arts organizations can build trust, credibility, and even revenue when they create meaningful experiences that are truly accessible to all. Level up your inclusion with Dr Shani Dhanda at Boot Camp 2024! In the Principle Session "Creative Inclusion: Transforming The Way We Communicate With And Welcome All Audiences," you'll get a wealth of tips and insights to learn best practices for every stage of the ticket-buyer journey and how informed campaigns, better physical accommodations, and intentional accessibility considerations can deepen patron loyalty and move your mission forward. Register Now → https://bit.ly/3w46S2B