Demandbase

🤖 When using AI, following best practices and prioritizing ethical usage is crucial. On the latest episode of the OnBase Podcast guest, Mana Ionescu, FVP and Head of Digital Marketing at Axos Bank, explores these essential guidelines. She highlights the crucial steps marketers must take to ensure fairness and transparency in their AI-driven strategies. Tune in to learn more about how AI can revolutionize marketing with data-driven, scientific approaches: https://bit.ly/4bOepr0 #OnBasePodcast #b2bpodcast #ai

🍦☀️ #TBT to an amazing summer break! Our team made the most of their time off, and we’ve got the 📸 photos to prove it! Swipe ➡️ to see the incredible adventures, relaxing getaways, and fun activities they enjoyed. 👀 How did you spend your summer vacation? Drop a comment and share your favorite summer memory with us below! 👇 #LifeAtDemandbase

🎉 We’re thrilled to announce that we've been named one of the 2024 Best Workplaces for Millennials by Fortune and Great Place To Work US®! 👏 This recognition highlights our dedication to fostering an inclusive, innovative, and supportive environment for our millennial talent. 💬 “Our millennial employees are a vital part of our team, and we are dedicated to supporting their professional growth and personal well-being.”- Gabe Rogol, CEO Read more about this exciting honor and learn how we foster an inclusive and innovative culture: 👉  https://bit.ly/3WtBRFJ

🌞 Kick off your summer with some sizzling marketing insights on the NexGen CMO Podcast! Join host Kelly Hopping, CMO, and special guest Sangram Vajre, co-founder and CEO of GTM Partners, for an insightful conversation on integrated tech solutions, authentic leadership, and the power of personal values in business. Kelly and Sangram highlight the importance of continuous learning, adaptability, and strong internal alignment to thrive in the ever-evolving B2B marketing landscape. Tune in now for a marketing masterclass: https://bit.ly/3Lt80a4 #NexGenCMO #b2bpodcast #b2bmarketing

PSA: The end of third-party cookies is fast approaching! ☠️🍪 Don't get caught off guard. Prepare for the shift and learn how to thrive in a cookieless world with our on-demand webinar, "Digital Advertising Strategies for a Cookieless World." Join experts Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, as they explore the importance of bolstering first-party data and monitoring alternative signals to keep your campaigns strong as Google phases out third-party cookies. Watch the webinar now: ➡️ https://bit.ly/3zMpxr1 #b2badvertising #ondemandwebinar #b2b

🎉 Are you ready for it? The GTM Era Tour is about to begin its Fearless journey across the US! 🚀 In partnership with Kherise Benoit and the Demandbase team, I've been living out my Wildest Dreams bringing this passion project to life. Now, I'm enchanted to finally share it with the world of #B2B The GTM Era Tour isn't just another event series - it's a Love Story between innovation and B2B go-to-market strategy. We're gathering the brightest stars in #ABM, #Sales, #Marketing, #SalesDevelopment and #RevOps for a series of unforgettable half-day experiences that will have you saying, "Long Live B2B excellence!" What makes this tour a Chart-Topper? 🌟  Insights from industry leaders that will help you Shake Off outdated strategies 🌟  Real success stories from companies that are Out of the Woods with their GTM approach 🌟  Networking opportunities that could be the Beginning of your next big collaboration 🌟  Unique venues that'll make you want to Stay Stay Stay all-day I'm in awe of the amazing partners and customers who've joined our Squad on this journey and couldn't be more proud of what the fantastic team at Demandbase has crafted together. Whether you're looking to align your sales and marketing teams, take your ABM strategy to new heights, drive more efficiency in your revenue engine, and optimize your tech stack, The GTM Era Tour has something for you. Check out our upcoming tour dates in Seattle, NYC, Dallas, and Palo Alto -- I'll share the link to register in the comments below. Let's make some B2B magic happen! I hope to see you on the tour! #TheGTMEraTour #B2BMarketing #SwiftiesinB2B

🏖️ Summer is heating up, and so is the latest episode of the OnBase podcast! Join us as Victoria Sakal 🏴, Head of Growth at Wonder (AskWonder.com) 🤔, dives into the art of crafting effective go-to-market strategies. She explores the delicate balance between data-driven insights and intuition in marketing, offering a refreshing take on navigating common challenges. 💬 “Being a degree off at your starting point can leave you a mile off down the road.”- Victoria Sakal Listen today to hear more of what she had to share: https://bit.ly/3Lw4xqY #b2bpodcast #OnBasePodcast

🎉 We're thrilled to partner with GTMfund in 2024! 🎉 This collaboration positions us to drive innovation, expand our capabilities, and deliver even greater value to our customers and partners. 🤩 Check out CMO Kelly Hopping's episode on The GTM Podcast, which is among the top 25 most listened-to episodes: ➡ https://apple.co/3Vjt0G0

🤔 Ready to align your sales and marketing with best-in-class ABX strategies?! Join us for our upcoming webinar, 'How Workday Aligns Sales and Marketing with Best-in-Class ABX,' and get an exclusive backstage pass to discover how Workday crafts a winning strategy. 🗓️ Date: Tuesday, July 16th ⏰ Time: 10 AM PT | 1 PM ET This is your chance to pull back the curtain on ABX and learn how to achieve seamless alignment between sales and marketing. 🤝 Register now to secure your spot: https://bit.ly/3xWQwj8

🎙️ Close out your week with a new episode of the OnBase Podcast! This week, host Chris Moody is joined by Sylvain Awad, Director of Demand Generation at Enghouse Systems, to discuss strategies for optimizing demand generation for sales success. 💬 “Validating and making sure and double checking and triple checking that the lead is valid. And that makes the most sense for getting better quality leads to sales.” - Sylvain Awad Tune in today: https://bit.ly/4bGfLnH #B2BPodcast #OnBasePodcast