Lauren Guthrie, Vice President of Global Inclusion, Diversity, Equity & Action (IDEA) Talent Acquisition and Talent Development for VF Corporation graced the #eTail25 stage for her Keynote: Priotizing DE&I Efforts at Your Retail Organization. At the helm of VF Corp’s accelerated focus on DE&I is Guthrie. The main takeaways from her session: ➡️ It’s important to create a working environment in which associates aspire to show up in their full uniqueness every day and truly feel respected and appreciated. ➡️ Dimensions of diversity have gotten broader. Make sure you’re creating actionable AND operational steps for change. ➡️ Make sure you’re collecting data on the impact of your DE&I initiatives. And above all, stay optimistic and enthusiastic. Change is happening in the retail world and we’re glad to be a part of it.
About us
We launched eTail in 1999, and have been dedicated to supporting the growth of the retail industry ever since. What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers.
- Website
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https://etaileast.wbresearch.com//?utm_source=LinkedIn%20Organic&utm_medium=Social&utm_campaign=10359.018%20eTail%20Boston%202024%20-%20LinkedIn%20Organic&utm_term=&utm_content=&disc=&extTreatId=7596421
External link for eTail™
- Industry
- Events Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 1999
- Specialties
- eCommerce, retail, omni-channel, web optimisation, online retail, marketing, innovation, and events
Locations
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Primary
535 5th ave
New York, New York 10017, US
Employees at eTail™
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Suruchi S.
VP of Marketing / Ex Google / Nest / Apple / Digital Marketing & Ecommerce / Digital Transformation
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John Trippe
Technical Director Ecommerce @ Hiya Health
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Anh Vu-Lieberman
Senior Vice President // eCommerce CRO // AI Optimization Expert // Speaker
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Maria von Scheel-Plessen
Director in EMEA @Gucci I Keynote Speaker & Serial Board Member I W&V Top 100 2023, Business Punk & Business Insider Future Shaper 2022, Luxury Women…
Updates
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eTail™ reposted this
📣𝐈𝐭'𝐬 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐡𝐞𝐫𝐞! 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐄𝐱𝐩𝐫𝐞𝐬𝐬: 𝐘𝐨𝐮𝐫 𝐏𝐚𝐭𝐡 𝐭𝐨 𝐃𝐚𝐭𝐚 𝐚𝐧𝐝 𝐀𝐈 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 The eTail™ and Snowflake on-demand webinar is now available! A𝑐𝑐𝑒𝑙𝑒𝑟𝑎𝑡𝑒 𝑅𝑒𝑡𝑎𝑖𝑙 𝐸𝑥𝑝𝑟𝑒𝑠𝑠: 𝐵𝑢𝑖𝑙𝑑𝑖𝑛𝑔 𝑌𝑜𝑢𝑟 𝐸𝑛𝑡𝑒𝑟𝑝𝑟𝑖𝑠𝑒 𝐷𝑎𝑡𝑎 𝑎𝑛𝑑 𝐴𝐼 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑦 is your chance to learn from the best in the industry. https://bit.ly/3xn3g28 Discover how top leaders are: 🛠️ Simplifying data foundations 🌐 Scaling with data collaboration and native applications 🚀 Accelerating business growth with AI Hear directly from industry executives about key trends and what to watch for in 2024. Plus, catch live demos showcasing how customers are leveraging Snowflake’s latest capabilities to transform their businesses. In this power-packed session, we've curated essential topics: 📊 Retail and Consumer Goods State of the Union 🤖 Accelerate AI Success 🎤 Executive Panel Discussion featuring: - Rosemary (Hua) DeAragon (Global Head of Retail & Travel, Snowflake) - Shanthi Rajagopalan (Global Head of Strategy & WW Retail and Consumer Goods, Microsoft) - Alexander Izydorczyk (CEO, Cybersyn) - Pat Nestor (Global Head of Analytics, Kraft Heinz) Don't miss out on these invaluable insights to drive your retail strategy forward. Watch now and transform your approach to data and AI! https://bit.ly/3xn3g28 #AI #DataStrategy #RetailInnovation #DigitalTransformation #etaileast
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During a time where DTC remains a hard nut to crack, Warby Parker continues to see profits soar 📈 With an anticipated 40 stores opening in 2024, reduced net losses by 75%, and sales climbing to over $700 million this year, it's no surprise that the omnichannel strategy behind this #DTC powerhouse is unmatched. Follow along with Amol Tembe, VP Marketing at Worldwide Business Research (WBR), on his omnichannel experience with Warby Parker ahead of the #eTail Boston keynote with Sandy Gilsenan, Chief Retail & Customer Experience Officer at Warby Parker! #retail #retailnews #ecommerce #ecommercenews #DTC #omnichannel #brandmarketing
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Excitement. Magnetic. Community. These are just a few words attendees used to describe eTail Boston last year! Reminder: there's still time to become an eTailer yourself by joining the best in eCommerce, omnichannel, D2C, and brand this August 12-15: https://bit.ly/4asSZz3
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Want to know what retail companies attending #eTailBoston are investing in solutions? Let's talk about the Attendee Investment Report - a one of a kind report offered EXCLUSIVELY to sponsors; allowing your team to: ➡ Know which retailers are investing in your solutions (and when) ➡ Plan your onsite strategy in advance ➡ Follow up post event with those you didn't get to meet Find out how you can get a copy➡ https://bit.ly/3UG0o9D Let's not make this complicated. Participation gets you access to one of the most sought after reports in the industry. 4 Weeks to the Show - It's not too late!! Chet Silverman Michelle Millard #retail #retailtech #ecommercesolutions #omnichannel
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eTail™ reposted this
VP of Digital Commerce at Quickfire, LLC, Speaker, Brand Strategist & Co-Host of the "Always Off Brand" podcast
Scotty O is going eTail™ Boston!! I can’t wait to see you there, we are going to learn & laugh! Come find me at the “Fun Table” either interviewing some superstars for the Always Off Brand podcast or on stage moderating my you know what off so our incredible speakers give you the insights & juicy nuggets you always get at eTail™ Let’s go!! Lena Moriarty Chet Silverman Ash McMullen Julie Spear Laura Meyer Zac Kieffer
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We are thrilled to announce that Kate Maher (she/her), Sr. Director Innovation at Nike will be joining us at eTail™ Connect West! Kate’s expertise in strategic business leadership and her passion for impactful, meaningful work make her a standout in the industry. Kate excels in defining and implementing strategic and creative directions to bring a brand's vision to life in the mass market. Her focus on consumer-centric #retail experiences and innovative design has driven her to achieve yearly sales targets and foster future growth. At eTail™ Connect West, Kate will delve into "Synergizing Online and Brick-and-Mortar to Structure Seamless #Omnichannel Experiences." Don’t miss this opportunity to explore: • Leveraging CDPs as a conduit between channels for unified #personalization • Capturing in-store customer insights about the omnichannel experience to feed back to your #eCommerce teams • Harnessing technology to create a consistent narrative across different channels • Connecting with local consumers for region specific activities that are promoted online (i.e. cooking classes, weekly run clubs) • Measuring the effectiveness of your omnichannel efforts Learn more at https://bit.ly/4btGDrz #etailconnect #digitalmarketing #etail #etail25
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eTail™ reposted this
So great talking on this topic of D2C channels vs Marketplaces! There is no right answer or perfect recipe, but having your eye on the brand direction makes you take right decisions along the way! Thanks for having me eTail Asia & Australia, Laura Danaraj, Suhana Begum!
D2C Vs Marketplaces: How H&M Wins In eCommerce
https://www.youtube.com/
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eTail™ reposted this
I'm happy to announce I will be speaking at eTail Boston's 25th anniversary event happening this August 12-15! I'll be joining Ash McMullen of Advantice Health and Stephanie Grubert of Torani on a panel: Utilizing Tentpole Events To Drive Near and Long Term Brand Health. To find out more about the event, click here: https://lnkd.in/gtNW7ptf #eTail25 #eTailBoston eTail™