FOLX Health reposted this
Point solutions are dead. Long live community solutions. Allow me to explain. We all like to talk about how it’s the end of the road for digital health point solutions, given how saturated employers already are. There are simply too many companies selling into the same channels, and there’s a lack of “connective tissue” meaning that these vendors don’t connect to the health care system or even each other. There’s also a lot of overlap. No employer needs 6 point solutions all focused on diabetes. But that doesn’t mean that the greater efficiency and improved patient outcomes that point solutions promised have to go. In fact, I’m more bullish than ever that we’ll see exactly that promise delivered via community solutions. Rather than focusing on a specific condition, community-based approaches involve a specific population or subgroup that spans medical, social and emotional needs. That is what we do at FOLX: We build for the LGBTQIA+ community, and we provide holistic care. These community solutions are not niches - we might be talking about anywhere from 5 percent to 50 percent of an employers’ population. In our case, our best estimate is 7.6%. Why am I such a fan? We see tangible benefits with these community solutions in the form of true ROI for our employers, and we see a path to solving one of the most critical challenges facing digital health today. To use us as a case study - 99% of our FOLX members have told us they’re satisfied with their progress towards their goals in 6 months. And on average, our members gain 2 healthy days per month within 3 months of starting care with us. Community solutions benefit from word of mouth – once members find us, they have a tendency to share the news with others. 31% of our members hear about us that way. Are you a fellow community-based solution? If so, in the spirit of connectivity, reach out - we’d love to find ways to work together.