“The most exciting part about working at Frida is to see the company continue to grow with more fantastic people. Everyone who joins Frida is exceptionally smart and talented, all while bringing their own unique personality and perspective. I am continually impressed with every new addition to the Frida Fam and I can't wait to see who will help us rise to the next level!”
Frida
Retail
Miami, Florida 42,722 followers
Preparing parents for the unfiltered realities of parenthood with simple-yet-genius solutions that get the job done.
We’re on Mission
At Frida, we're obsessed with finding solutions to the everyday challenges of parenthood – because we’re parents too (or pet parents or aunts & uncles). Together, we’re the moms and dads of more than 100 kids who keep us grounded in the often messy realities of parenthood (the moments you don’t usually see on the gram).
Grow Baby Grow
Over the past 8 years, Frida has grown from our flagship product, NoseFrida the SnotSucker, to more than 60 solutions helping parents tackle whatever kids throw our way. Both Frida Baby and Frida Mom brands are now in 35,000 stores nationwide and in over 20 international markets. Plus, Frida was recently named one of Fast Company’s Most Innovative Companies driven by our commitment to creating “why didn’t I think of that” type products and our brutally honest, often irreverent brand voice.
More On Frida CareersIt’s that Frida Life
Most of our team members are parents, which means Frida is our second full-time job. Our CEO, Chelsea Hirschhorn, is a mom of 4 herself who is dedicated to a culture more than simple perks but one that encourages balance. That’s why we work hard and celebrate HARD with extensive weekly wellness programming and company-wide events like our annual Fam Jam festival and Holiday Party.