Future Commerce

In conversation with Michaela Weber at VISIONS Summit: NYC. The full panel discussion is now available wherever you listen to podcasts. Tune in if you're interested in the future of technology, payments, and consumer behavior.

Future Commerce article (October 2023): Back of napkin math + discounting human likelihood to overstate themselves, MrBeast makes like $210M. Dan Frommer's latest Consumer Trends report (July 2024): "You were off by 6 percent. It's $223M, per court records." A good day to revisit "MrBeast, Walt Disney, and the Promise of the Pay-Off:" https://lnkd.in/e-NYz53d

Glossy lips and grass-stained knees. Mascara and muscle. Beauty brands are making an unexpected pivot to the sports field, and it's not just for show. As traditional influencers lose their shine, female athletes emerge as the new faces of authenticity in the beauty world. This alliance is reshaping both industries, creating a powerful fusion where performance meets glamour. Read the latest piece written by Alexa Lombardo and Candace Stewart for Future Commerce. https://lnkd.in/eB3w3HQG

An FC+ subscriber brief on Yotpo's brand turnaround, IKEA's "meeting point" store opening in 2028, and Etsy returns to its roots... Read the latest on culture and commerce. https://lnkd.in/er7mP4de

This week our summer series for the newsletter continues with a deep dive on the unfathomable scale of UK experiential retail, and a firsthand account of the city block often mistaken for a department store: Selfridges. Read Issue 2 of The London Brief⬇️ https://lnkd.in/eNz6BBVK

You’ve heard “you are what you eat,” but we offer up for your consideration — “you become what you buy” — and we’re being sold a narrative of glorification of basic foods while feasting on perpetual societal malnourishment. Read Alexa Lombardo and Ericka M.'s latest piece for Future Commerce. https://lnkd.in/euim6HvZ

Last month at Retail Innovation Conference & Expo, Phillip Jackson sat down with Daniel Murphy, SVP of Marketing at Liquid Death for a conversation about infusing creative campaigns with comedy, employing nontraditional marketers to get earned media, and creating massive impact with little spend. You can tune in now to the conversation, available wherever you listen to podcasts. https://lnkd.in/eY7xS9Xh

During VISIONS Summit: NYC Alicia Esposito sat down with Sebastian R. of Bloomreach for a conversation about art, AI, ethics, and video games. The full panel discussion is now available wherever you listen to podcasts. Or watch all of the video content from the summit, available exclusively to FC+ subscribers🔮

You can now listen to the full panel discussion with Reggie James, Ruby Thélot, and ⚡️ Paul Canetti from VISIONS Summit: NYC. Available wherever you listen to podcasts, or watch all of the video content from the summit. Available exclusively to FC+ subscribers🔮

"That fated night, I was thrust headlong into facing my own, quickly declining social mortality. Once I got over my impending doom into youthful irrelevance, one thing—the thing we all know—was made abundantly clear: girl culture is the culture." https://lnkd.in/e4ewVec6