Goldenhour reposted this
Are you planning an event or conference for your brand? You might want to watch this. https://lnkd.in/gnsPn6g2 We just dropped episode one of No Sleep Till Brooklyn, a six part documentary about our journey planning Goldenhour. This episode is all about justifying an investment in an event to your leadership team or board. I dig into why I believe events are the only marketing program that can impact the following outcomes all in one cataclysmic moment: - Spark movements - Create pipeline - Close deals - Build the partner ecosystem - Impact customer retention ...and I'll give you and your team language on how to talk to your leadership and board around this talk track to build the business case. Take a look at episode one and let me know what you think!